title: Sauce for the gander.
authors.forename: Arthur J
authors.initials: AJ
authors.lastname: Patek
authors.forename: Hoyt E
authors.initials: HE
authors.lastname: Dearholt
mesh_terms: D000329:Advertising / Q000266:history*; D001877:Books / Q000266:history*; D005260:Female; D049673:History, 20th Century; D006801:Humans; D010506:Periodicals as Topic / Q000266:history*; D016387:Women's Health / Q000266:history*