title: Trust at first sight: evidence from ERPs.
abstract: We used event-related potentials (ERPs) to tap the temporal dynamics of first impressions based on face appearance. Participants were asked to evaluate briefly presented faces for trustworthiness and political choice. Behaviorally, participants were better at discriminating faces that were pre-rated as untrustworthy. The ERP results showed that the P100 component was enhanced for untrustworthy faces, consistently with the view that signals of potential threat are given precedence in neural processing. The enhanced ERP responses to untrustworthy faces persisted throughout the processing sequence and the amplitude of early posterior negativity (EPN), and subsequent late positive potential (LPP) was increased with respect to trustworthy faces which, in contrast, elicited an enhanced positivity around 150 ms on frontal sites. These ERP patterns were found specifically for the trustworthiness evaluation and not for the political decision task. Political decision yielded an increase in the N170 amplitude, reflecting a more demanding and taxing structural encoding. Similar ERP responses, as previously reported in the literature for facial expressions processing, were found throughout the entire time course specifically elicited by faces explicitly judged as untrustworthy. One possibility might be that evolution has provided the brain with a 'special toolkit' for trust evaluation that is fast and triggers ERPs related to emotional processing.
authors.affiliation: Department of Psychology, University of Florence, Via di San Salvi, 12. Complesso di San Salvi, Padiglione 26, 50135 Firenze, Italy. tessa.marzi@unifi.it.
authors.forename: Tessa
authors.initials: T
authors.lastname: Marzi
authors.forename: Stefania
authors.initials: S
authors.lastname: Righi
authors.forename: Sara
authors.initials: S
authors.lastname: Ottonello
authors.forename: Massimo
authors.initials: M
authors.lastname: Cincotta
authors.forename: Maria Pia
authors.initials: MP
authors.lastname: Viggiano
mesh_terms: D000328:Adult; D000704:Analysis of Variance; D001921:Brain / Q000502:physiology*; D001931:Brain Mapping; D004569:Electroencephalography; D004644:Emotions / Q000502:physiology; D005071:Evoked Potentials / Q000502:physiology*; D005145:Face; D005149:Facial Expression; D005260:Female; D006801:Humans; D007600:Judgment; D008297:Male; D010364:Pattern Recognition, Visual; D010775:Photic Stimulation; D011930:Reaction Time / Q000502:physiology; D035502:Trust; D055815:Young Adult