title: Retail venue based screening mammography: assessment of women's preferences.
abstract: OBJECTIVE
  The aim of this study was to explore women's interest and preferences in undergoing screening mammography in a retail health care setting.
  
  
  METHODS
  Self-administered surveys were distributed to 400 mammography patients in May to June 2009. All of the women who were asked were eligible for screening (age >40 years, no abnormal mammographic findings in the recent past). Three hundred eighty-six screening-eligible women filled out and returned the self-administered survey.
  
  
  RESULTS
  The average respondent age was 57 years. Three hundred ten of the patients (80.3%) had college or postgraduate educations. Two hundred three (52.6%) reported annual incomes >$60,000. Two hundred forty-one respondents (62.4%) had been undergoing screening mammography for >10 years, while this was the first examination for eight patients (2%). More than half of the patients (n = 215 [55.7%]) affirmed their interest in undergoing annual screening mammography in a private area within a retail shopping facility. Most preferred a pharmacy (77%) over Wal-Mart or a grocery store. Appealing factors about a retail setting were proximity to home (90%), free parking (62%), and operating hours (48.8%).
  
  
  CONCLUSIONS
  There is interest among women in undergoing screening mammography at retail health care clinics, preferably pharmacies. The provision of services at a convenient location can increase adherence to guidelines for screening mammography.
authors.affiliation: Department of Radiology, Division of Abdominal Imaging & Intervention, Massachusetts General Hospital, White-270, 55 Fruit Street, Boston, MA 02114, USA. riya10.in@gmail.com
authors.forename: Supriya
authors.initials: S
authors.lastname: Gupta
authors.forename: Abhinav
authors.initials: A
authors.lastname: Vij
authors.forename: Elizabeth
authors.initials: E
authors.lastname: Cafiero
authors.forename: David
authors.initials: D
authors.lastname: Bloom
authors.forename: Sheela
authors.initials: S
authors.lastname: Agarwal
authors.forename: Karen
authors.initials: K
authors.lastname: Donelan
authors.forename: Daniel
authors.initials: D
authors.lastname: Kopans
authors.forename: Sanjay
authors.initials: S
authors.lastname: Saini
mesh_terms: D000328:Adult; D017677:Age Distribution; D000368:Aged; D001900:Boston / Q000453:epidemiology; D001943:Breast Neoplasms / Q000000981:diagnostic imaging* / Q000453:epidemiology / Q000517:prevention & control*; D003132:Commerce / Q000706:statistics & numerical data*; D055088:Early Detection of Cancer / Q000706:statistics & numerical data*; D004522:Educational Status; D005260:Female; D006801:Humans; D008327:Mammography / Q000706:statistics & numerical data*; D008403:Mass Screening / Q000706:statistics & numerical data*; D008875:Middle Aged; D057240:Patient Preference / Q000706:statistics & numerical data*; D015995:Prevalence; D012307:Risk Factors; D012959:Socioeconomic Factors; D011795:Surveys and Questionnaires; D016387:Women's Health; D055815:Young Adult