title: The innovation challenge: Getting the message.
authors.forename: Miles
authors.initials: M
authors.lastname: Ayling
mesh_terms: D003695:Delivery of Health Care / Q000458:organization & administration*; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D009936:Organizational Innovation; D013222:State Medicine / Q000191:economics* / Q000458:organization & administration* / Q000706:statistics & numerical data; D017216:Telemedicine; D006113:United Kingdom