title: 'It may be a hole to you, but it's a socket to me'.
authors.affiliation: jgerdingdds@msn.com
authors.forename: John
authors.initials: J
authors.lastname: Gerding
mesh_terms: D000329:Advertising; D003812:Dentist-Patient Relations; D006801:Humans; D011215:Practice Management, Dental; D024382:Professional Role; D011639:Public Opinion