title: Does celebrity involvement in public health campaigns deliver long term benefit? No.
authors.affiliation: City University London, London, UK. mail@rayner.uk.com
authors.forename: Geof
authors.initials: G
authors.lastname: Rayner
mesh_terms: D005197:Famous Persons; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D011634:Public Health