title: "Think the sink:" Preliminary evaluation of a handwashing promotion campaign.
abstract: Owing to its utility in guiding the planning and evaluation of health promotion campaigns, the Theory of Planned Behavior was used to implement a 1-month campaign aimed at increasing handwashing among college students. Based on observations of bathroom users' handwashing behavior (n = 1,005) and an online survey (n = 188), overall handwashing did not increase as a result of the campaign; however, more students did use soap (58% vs 70%). Future campaigns designed to increase handwashing behavior in students may be advised to target messages according to gender difference-based responsiveness to handwashing norms.
authors.affiliation: Department of Advertising, The University of Texas at Austin, Austin, TX 78712-0116, USA. mackert@mail.utexas.edu
authors.forename: Michael
authors.initials: M
authors.lastname: Mackert
authors.forename: Ming-Ching
authors.initials: MC
authors.lastname: Liang
authors.forename: Sara
authors.initials: S
authors.lastname: Champlin
mesh_terms: D001521:Behavior Therapy / Q000379:methods; D006235:Hand Disinfection / Q000639:trends*; D006266:Health Education / Q000379:methods; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D013334:Students; D014495:Universities