title: Social networks can spread the Olympic effect.
authors.affiliation: Volterra Consulting, London. pormerod@volterra.co.uk
authors.forename: Paul
authors.initials: P
authors.lastname: Ormerod
mesh_terms: D006801:Humans; D007100:Imitative Behavior; D020407:Internet / Q000706:statistics & numerical data; D008131:London; D008399:Mass Behavior; D011050:Policy Making; D011640:Public Policy; D012944:Social Support