title: Social network games uncovered: motivations and their attitudinal and behavioral outcomes.
abstract: This study explores motivations for playing games on social network sites as well as attitudinal and behavioral outcomes of those motivations. A total of 324 college students in the United States participated in an online survey. Found were the six motivations for playing social network games (SNG): social interaction, self-presentation, fantasy/role playing, passing time/escapism, entertainment, and challenge/competition. Further, the findings demonstrated that different types of motivations influenced attitudes toward playing SNG and intentions to engage in different social network gaming activities differentially.
authors.affiliation: School of Business Administration, Chung-Ang University, Seoul, Korea. jlee114@cau.ac.kr
authors.forename: Jieun
authors.initials: J
authors.lastname: Lee
authors.forename: Mira
authors.initials: M
authors.lastname: Lee
authors.forename: In Hyok
authors.initials: IH
authors.lastname: Choi
mesh_terms: D000293:Adolescent; D000328:Adult; D001290:Attitude; D005260:Female; D006801:Humans; D020407:Internet; D007899:Leisure Activities / Q000523:psychology*; D008297:Male; D008875:Middle Aged; D009042:Motivation; D010988:Play and Playthings / Q000523:psychology*; D012919:Social Behavior; D060756:Social Networking; D018910:Video Games / Q000523:psychology*; D055815:Young Adult