title: Social networks uncovered: 10 tips every plastic surgeon should know.
abstract: Understanding online social networks is of critical importance to the plastic surgeon. With knowledge, it becomes apparent that the numerous networks available are similar in their structure, usage, and function. The key is communication between Internet media such that one maximizes exposure to patients. This article focuses on 2 social networking platforms that we feel provide the most utility to plastic surgeons. Ten tips are provided for incorporation of Facebook and Twitter into your practice.
authors.affiliation: Department of Plastic and Reconstructive Surgery, University of Texas Southwestern Medical Center, Dallas, 75390-9132, USA. phillipdauwe@gmail.com
authors.forename: Phillip
authors.initials: P
authors.lastname: Dauwe
authors.forename: Justin B
authors.initials: JB
authors.lastname: Heller
authors.forename: Jacob G
authors.initials: JG
authors.lastname: Unger
authors.forename: Darrell
authors.initials: D
authors.lastname: Graham
authors.forename: Rod J
authors.initials: RJ
authors.lastname: Rohrich
mesh_terms: D001291:Attitude of Health Personnel; D001292:Attitude to Computers; D003142:Communication; D003362:Cost-Benefit Analysis; D006801:Humans; D008389:Marketing of Health Services / Q000191:economics; D010817:Physician-Patient Relations; D011216:Practice Management, Medical / Q000191:economics; D011641:Public Relations / Q000191:economics; D040241:Social Marketing; D061108:Social Media / Q000191:economics; D060756:Social Networking; D013518:Surgery, Plastic / Q000191:economics