title: Building the case for independent monitoring of food advertising on Australian television.
abstract: OBJECTIVE
  To provide an independent monitoring report examining the ongoing impact of Australian self-regulatory pledges on food and drink advertising to children on commercial television.
  
  
  METHODS
  Analysis of food advertisements across comparable sample time periods in April/May 2006, 2007, 2009, 2010 and 2011. The main outcome measure comprised change in the mean rate of non-core food advertisements from 2006 to 2011.
  
  
  METHODS
  Sydney free-to-air television channels.
  
  
  METHODS
  Televised food advertisements.
  
  
  RESULTS
  In 2011 the rate of non-core food advertisements was not significantly different from that in 2006 or 2010 (3·2/h v. 4·1/h and 3·1/h), although there were variations across the intervening years. The rate of fast-food advertising in 2010 was significantly higher than in 2006 (1·8/h v. 1·1/h, P < 0·001), but the same as that in 2011 (1·5/h).
  
  
  CONCLUSIONS
  The frequency of non-core food advertising on Sydney television has remained essentially unchanged between 2006 and 2011, despite the implementation of two industry self-regulatory pledges. The current study illustrates the value of independent monitoring as a basic requirement of any responsive regulatory approach.
authors.affiliation: 1 Prevention Research Collaboration, School of Public Health, University of Sydney, Level 2, K25, Sydney, NSW 2006, Australia.
authors.forename: Lesley
authors.initials: L
authors.lastname: King
authors.forename: Lana
authors.initials: L
authors.lastname: Hebden
authors.forename: Anne
authors.initials: A
authors.lastname: Grunseit
authors.forename: Bridget
authors.initials: B
authors.lastname: Kelly
authors.forename: Kathy
authors.initials: K
authors.lastname: Chapman
mesh_terms: D000329:Advertising / Q000331:legislation & jurisprudence / Q000639:trends; D001315:Australia; D002648:Child; D004032:Diet; D057140:Fast Foods; D019649:Food Industry / Q000331:legislation & jurisprudence / Q000639:trends; D019983:Guideline Adherence; D006801:Humans; D009753:Nutritive Value; D009765:Obesity / Q000209:etiology; D013690:Television / Q000331:legislation & jurisprudence / Q000639:trends