title: Looking outward: content as a service starts to make sense.
authors.forename: Adam
authors.initials: A
authors.lastname: Sherlock
mesh_terms: D003299:Cooperative Behavior; D004345:Drug Industry / Q000191:economics / Q000458:organization & administration / Q000639:trends*; D017598:Efficiency, Organizational / Q000639:trends*; D006801:Humans; D019451:Information Management / Q000458:organization & administration / Q000639:trends*; D007256:Information Systems / Q000191:economics / Q000639:trends; D012106:Research / Q000458:organization & administration / Q000639:trends