title: Tobacco control advocacy in the age of social media: using Facebook, Twitter and change.
abstract: The tobacco industry's use of social media sites, such as Facebook, is an emerging area of research; however, this is the first study of the potential for social media to advance tobacco control. This paper presents three case studies of using social media for tobacco control advocacy, demonstrates how social media can facilitate direct and effective action, and provides tools and lessons learned for future campaigns.
authors.affiliation: A27-School of Public Health, Room 129A, University of Sydney, Sydney, NSW 2006, Australia. marita.hefler@sydney.edu.au
authors.forename: Marita
authors.initials: M
authors.lastname: Hefler
authors.forename: Becky
authors.initials: B
authors.lastname: Freeman
authors.forename: Simon
authors.initials: S
authors.lastname: Chapman
mesh_terms: D005378:Financial Support; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D009517:New South Wales; D011639:Public Opinion; D000074606:Smoking Prevention; D061108:Social Media; D019460:Tobacco Industry