title: Rebranding exercise: there's an app for that.
abstract: Historically, the approach of promoting exercise by emphasizing its effects on long-term health has predominated. Despite this tradition, there is no strong empirical support for such an approach. Recent work has argued that exercise suffers from a "branding problem" and efforts to promote exercise may be better served by switching the focus from the long-term benefits of exercise that improve health, to the immediate benefits of exercise that enhance quality of life. One way to disseminate and reinforce this message could be through a smartphone application designed to monitor daily improvements on quality of life constructs correlated with exercise participation.
authors.affiliation: University of Colorado Boulder, 80309-0345, USA. courtney.stevens@colorado.edu
authors.forename: Courtney J
authors.initials: CJ
authors.lastname: Stevens
authors.forename: Angela D
authors.initials: AD
authors.lastname: Bryan
mesh_terms: D040421:Cell Phone; D015444:Exercise; D005260:Female; D006801:Humans; D008297:Male; D011788:Quality of Life; D012984:Software