title: Cancer screening campaigns--getting past uninformative persuasion.
authors.affiliation: VA Outcomes Group, White River Junction, VT, USA.
authors.forename: Steven
authors.initials: S
authors.lastname: Woloshin
authors.forename: Lisa M
authors.initials: LM
authors.lastname: Schwartz
authors.forename: William C
authors.initials: WC
authors.lastname: Black
authors.forename: Barnett S
authors.initials: BS
authors.lastname: Kramer
mesh_terms: D000329:Advertising; D000570:American Cancer Society; D001943:Breast Neoplasms / Q000517:prevention & control; D003110:Colonic Neoplasms / Q000517:prevention & control; D003657:Decision Making; D055088:Early Detection of Cancer / Q000009:adverse effects; D005189:False Positive Reactions; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008175:Lung Neoplasms / Q000517:prevention & control; D008297:Male; D008403:Mass Screening / Q000009:adverse effects*; D054547:National Cancer Institute (U.S.); D010565:Persuasive Communication; D012306:Risk; D012907:Smoking / Q000009:adverse effects; D014481:United States