title: Identifying factors to improve oral cancer screening uptake: a qualitative study.
abstract: OBJECTIVE
  To engage with high risk groups to identify knowledge and awareness of oral cancer signs and symptoms and the factors likely to contribute to improved screening uptake.
  
  
  METHODS
  Focus group discussions were undertaken with 18 males; 40+ years of age; smokers and/or drinkers (15+ cigarettes per day and/or 15+ units of alcohol per week), irregular dental attenders living in economically deprived areas of Teesside.
  
  
  RESULTS
  There was a striking reported lack of knowledge and awareness of oral cancer and its signs and symptoms among the participants. When oral/mouth cancer leaflets produced by Cancer Research UK were presented to the participants, they claimed that they would seek help on noticing such a condition. There was a preference to seek help from their general practitioner rather than their dentist due to perceptions that a dentist is 'inaccessible' on a physical and psychological level, costly, a 'tooth specialist' not a 'mouth specialist', and also not able to prescribe medication and make referrals to specialists. Interestingly, none of the 18 participants who were offered a free oral cancer examination at a dental practice took up this offer.
  
  
  CONCLUSIONS
  The uptake of oral cancer screening may be improved by increasing knowledge of the existence and signs and symptoms of oral cancer. Other factors that may increase uptake are increased awareness of the role of dentists in diagnosing oral cancer, promotion of oral cancer screening by health professionals during routine health checks, and the use of a "health" screening setting as opposed to a "dental" setting for such checks.
authors.affiliation: Health and Social Care Institute, Teesside University, Middlesbrough, United Kingdom. v.zohoori@tees.ac.uk
authors.forename: Fatemeh Vida
authors.initials: FV
authors.lastname: Zohoori
authors.forename: Kamini
authors.initials: K
authors.lastname: Shah
authors.forename: Julie
authors.initials: J
authors.lastname: Mason
authors.forename: Janet
authors.initials: J
authors.lastname: Shucksmith
mesh_terms: D000328:Adult; D017144:Focus Groups; D006801:Humans; D008297:Male; D009062:Mouth Neoplasms / Q000175:diagnosis*; D036301:Qualitative Research; D006113:United Kingdom