title: Managing to customer specifications.
authors.affiliation: Virginia Mason Health System, USA. Gary.Kaplan@vmmc.org
authors.forename: Gary S
authors.initials: GS
authors.lastname: Kaplan
mesh_terms: D003258:Consumer Behavior; D006301:Health Services Needs and Demand / Q000191:economics / Q000592:standards* / Q000639:trends; D006801:Humans; D008389:Marketing of Health Services