title: A short history of pharmaceutical marketing.
authors.affiliation: West Midlands Centre for Adverse Drug Reactions, City Hospital, Birmingham B18 7QH, UK. R.E.Ferner@bham.ac.uk
authors.forename: Robin
authors.initials: R
authors.lastname: Ferner
mesh_terms: D004345:Drug Industry / Q000266:history*; D049672:History, 19th Century; D049673:History, 20th Century; D040541:Marketing / Q000266:history*