title: Editor's note: promotion is key.
authors.forename: Anne
authors.initials: A
authors.lastname: Jackson
mesh_terms: D000818:Animals; D001315:Australia; D000529:Complementary Therapies / Q000379:methods / Q000592:standards / Q000662:veterinary*; D019317:Evidence-Based Medicine; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D014730:Veterinary Medicine / Q000379:methods / Q000458:organization & administration* / Q000592:standards