title: Are you using social media to build your practice? Patient trends and healthcare changes give new value to online presence.
abstract: Social media is an effective, efficient tool for physicians to use to grow their practices, network, and distribute information to large groups of people. While 87% of physicians use social media in their personal lives--everything from Facebook, to Twitter, to blogs and YouTube--only 26% use two or more sites for connecting professionally. What an opportunity they're missing! Healthcare professionals, in particular, must heed a few words of warning, but beyond that, there are some proven tricks for developing a respected, charismatic online presence.
authors.forename: Marsha
authors.initials: M
authors.lastname: Friedman
mesh_terms: D006801:Humans; D008389:Marketing of Health Services; D058991:Patient Protection and Affordable Care Act; D011216:Practice Management, Medical / Q000458:organization & administration*; D061108:Social Media