title: The changing face of dentistry?/Ethical marketing series.
authors.forename: Conor
authors.initials: C
authors.lastname: O'Malley
mesh_terms: D003812:Dentist-Patient Relations / Q000941:ethics*; D004955:Esthetics, Dental; D004990:Ethics, Dental; D005260:Female; D006801:Humans; D008297:Male; D008389:Marketing of Health Services / Q000941:ethics*; D011215:Practice Management, Dental / Q000191:economics* / Q000941:ethics*