title: Best worst discrete choice experiments in health: methods and an application.
abstract: A key objective of discrete choice experiments is to obtain sufficient quantity of high quality choice data to estimate choice models to be used to explore various policy/clinically relevant issues. This paper focuses on a relatively new form of choice experiment, 'Best Worst Discrete Choice Experiments' (BWDCEs) and their relevance to health research as a new way to meet such an objective. We explain what BWDCEs are, how and when to apply them and we present several analytical approaches to model the resulting data. We demonstrate this preference elicitation approach in an empirical application exploring preferences of 898 members of the general public in Edmonton and Calgary, Canada for treatment of cardiac arrest occurring in a public place and show the gains achieved compared to traditional analysis of first best data. We suggest that BWDCEs are a valuable way to investigate preferences in the health sector and discuss implications for task design, analysis and areas for future research.
authors.affiliation: Centre for Health Economics, Monash University, Clayton, VIC 3800, Australia. Emily.Lancsar@monash.edu
authors.forename: Emily
authors.initials: E
authors.lastname: Lancsar
authors.forename: Jordan
authors.initials: J
authors.lastname: Louviere
authors.forename: Cam
authors.initials: C
authors.lastname: Donaldson
authors.forename: Gillian
authors.initials: G
authors.lastname: Currie
authors.forename: Leonie
authors.initials: L
authors.lastname: Burgess
mesh_terms: D000293:Adolescent; D000328:Adult; D002170:Canada; D002755:Choice Behavior; D003625:Data Collection / Q000379:methods*; D036262:Empirical Research; D005260:Female; D006302:Health Services Research / Q000379:methods*; D006801:Humans; D008297:Male; D008875:Middle Aged; D008960:Models, Psychological; D058687:Out-of-Hospital Cardiac Arrest / Q000628:therapy*; D057240:Patient Preference; D055815:Young Adult