title: Brain responses to food logos in obese and healthy weight children.
abstract: OBJECTIVE
  To evaluate brain activation in response to common food and nonfood logos in healthy weight and obese children.
  
  
  METHODS
  Ten healthy weight children (mean body mass index in the 50th percentile) and 10 obese children (mean body mass index in the 97.9th percentile) completed self-report measures of self-control. They then underwent functional magnetic resonance imaging while viewing food and nonfood logos.
  
  
  RESULTS
  Compared with the healthy weight children, obese children showed significantly less brain activation to food logos in the bilateral middle/inferior prefrontal cortex, an area involved in cognitive control.
  
  
  CONCLUSIONS
  When shown food logos, obese children showed significantly less brain activation than the healthy weight children in regions associated with cognitive control. This provides initial neuroimaging evidence that obese children may be more vulnerable to the effects of food advertising.
authors.affiliation: Department of Psychology, University of Missouri-Kansas City, Kansas City, MO 64110, USA. bruceam@umkc.edu
authors.forename: Amanda S
authors.initials: AS
authors.lastname: Bruce
authors.forename: Rebecca J
authors.initials: RJ
authors.lastname: Lepping
authors.forename: Jared M
authors.initials: JM
authors.lastname: Bruce
authors.forename: J Bradley C
authors.initials: JB
authors.lastname: Cherry
authors.forename: Laura E
authors.initials: LE
authors.lastname: Martin
authors.forename: Ann M
authors.initials: AM
authors.lastname: Davis
authors.forename: William M
authors.initials: WM
authors.lastname: Brooks
authors.forename: Cary R
authors.initials: CR
authors.lastname: Savage
mesh_terms: D000293:Adolescent; D015992:Body Mass Index; D001835:Body Weight; D001921:Brain / Q000378:metabolism / Q000502:physiology*; D001931:Brain Mapping / Q000379:methods; D002648:Child; D005260:Female; D005502:Food; D006801:Humans; D008279:Magnetic Resonance Imaging / Q000379:methods; D008297:Male; D009765:Obesity / Q000503:physiopathology / Q000523:psychology*; D010290:Parents; D010364:Pattern Recognition, Visual; D010865:Pilot Projects; D017397:Prefrontal Cortex / Q000502:physiology; D011795:Surveys and Questionnaires