title: Why we need integrative medicine.
abstract: Over the last few years the scientific debate on Non Conventional Medicines and their integration with the academic or dominant medicine in our western society has activated a cultural transformation process. This article discusses the main reasons of the need for an integration between the supposed only scientific, mainstream medicine and other cheaper, more holistic, more person-centred expertise.
authors.affiliation: Observatory and Methods for Health, Department of Sociology and Social Research, University of Milano-Bicocca, Milan, Italy  ; Via Siepelunga, 36/12, 40141 Bologna, Italy.
authors.forename: Paolo
authors.initials: P
authors.lastname: Roberti di Sarsina
authors.forename: Ilaria
authors.initials: I
authors.lastname: Iseppato