title: The evaluation worked and the campaign did not--a response from the government accountability office.
authors.affiliation: US Government Accountability Office, Washington, DC 20548, USA. KingsburyN@gao.gov
authors.forename: Nancy
authors.initials: N
authors.lastname: Kingsbury
authors.forename: Jeff
authors.initials: J
authors.lastname: Tessin
authors.forename: David
authors.initials: D
authors.lastname: Alexander
mesh_terms: D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008385:Marijuana Smoking / Q000517:prevention & control*; D015397:Program Evaluation / Q000379:methods*