title: The science in social science.
abstract: A recent poll showed that most people think of science as technology and engineering--life-saving drugs, computers, space exploration, and so on. This was, in fact, the promise of the founders of modern science in the 17th century. It is less commonly understood that social and behavioral sciences have also produced technologies and engineering that dominate our everyday lives. These include polling, marketing, management, insurance, and public health programs.
authors.affiliation: Department of Anthropology, University of Florida, Gainesville, FL 32611-7305, USA. ufruss@ufl.edu
authors.forename: H Russell
authors.initials: HR
authors.lastname: Bernard
mesh_terms: D049673:History, 20th Century; D049674:History, 21st Century; D006801:Humans; D040541:Marketing; D011336:Probability; D011634:Public Health / Q000639:trends; D011639:Public Opinion; D012942:Social Sciences / Q000266:history*; D013223:Statistics as Topic; D011795:Surveys and Questionnaires; D013672:Technology / Q000266:history*