title: The Italian Euromelanoma Day: evaluation of results and implications for future prevention campaigns.
abstract: BACKGROUND
  Melanoma incidence/mortality is increasing worldwide. "Euromelanoma Day" is a pan-European campaign for skin cancer prevention. Results of the 2010 Euromelanoma Day in Italy are reported herein.
  
  
  METHODS
  A questionnaire was used to collect data on participants' characteristics and suspected skin cancers.
  
  
  RESULTS
  A total of 1085 participants was screened (64.1% females, median age 44 years). Suspicion rate, detection rate, and positive predictive values for melanoma were 1.3, 0.28 and 21.4%, respectively. Poorly educated, ≥35 years old, pale-skinned males were at higher risk for skin cancer than highly educated, <35 years old, darker-skinned females, although the latter groups reported sun-seeking behaviors. Full skin examination and dermoscopy were performed in 85.5 and 79.2% of participants.
  
  
  CONCLUSIONS
  The 2010 Italian Euromelanoma Day produced good results in terms of melanoma detection/suspicion rates, likely due to the extensive use of full clinical and dermoscopic examinations. The campaign failed to attract many high-risk individuals. Targeted communication strategies are needed to this regard.
authors.affiliation: Department of Dermatology, University of L'Aquila, L'Aquila, Italy.
authors.forename: Mariano
authors.initials: M
authors.lastname: Suppa
authors.forename: Gianfranco
authors.initials: G
authors.lastname: Altomare
authors.forename: Serafinella P
authors.initials: SP
authors.lastname: Cannavò
authors.forename: Rodolfo
authors.initials: R
authors.lastname: Capizzi
authors.forename: Caterina
authors.initials: C
authors.lastname: Catricalà
authors.forename: Enrico
authors.initials: E
authors.lastname: Colombo
authors.forename: Maria C
authors.initials: MC
authors.lastname: Fargnoli
authors.forename: Barbara
authors.initials: B
authors.lastname: Fossati
authors.forename: Pasquale
authors.initials: P
authors.lastname: Frascione
authors.forename: Paolo
authors.initials: P
authors.lastname: Lisi
authors.forename: Marcello
authors.initials: M
authors.lastname: Santini
authors.forename: Massimiliano
authors.initials: M
authors.lastname: Scalvenzi
authors.forename: Ketty
authors.initials: K
authors.lastname: Peris
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D000369:Aged, 80 and over; D000846:Anniversaries and Special Events; D002648:Child; D002675:Child, Preschool; D046169:Dermoscopy; D055088:Early Detection of Cancer; D005060:Europe; D005260:Female; D015438:Health Behavior; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D007558:Italy; D008297:Male; D008403:Mass Screening / Q000458:organization & administration*; D008545:Melanoma / Q000453:epidemiology / Q000517:prevention & control*; D008875:Middle Aged; D015397:Program Evaluation; D018570:Risk Assessment; D012878:Skin Neoplasms / Q000453:epidemiology / Q000517:prevention & control*; D013472:Sunlight / Q000009:adverse effects; D011795:Surveys and Questionnaires; D055815:Young Adult