title: The elixir and the short-sellers.
authors.forename: Peter
authors.initials: P
authors.lastname: Elkind
authors.forename: Doris
authors.initials: D
authors.lastname: Burke
mesh_terms: D034682:Church of Jesus Christ of Latter-day Saints; D003132:Commerce / Q000191:economics*; D006801:Humans; D007449:Investments / Q000191:economics* / Q000458:organization & administration; D040541:Marketing; D019982:Organizational Case Studies; D017592:Skin Care; D014589:Utah