title: Clarifications on mass media campaigns promoting organ donation: a response to Rady, McGregor, & Verheijde (2012).
abstract: The current paper provides readers some clarifications on the nature and goals of mass media campaigns designed to promote organ donation. These clarifications were necessitated by an earlier essay by Rady et al. (Med Health Care Philos 15:229-241, 2012) who present erroneous claims that media promotion campaigns in this health context represent propaganda that seek to misrepresent the transplantation process. Information is also provided on the nature and relative power of media campaigns in organ donation promotion.
authors.affiliation: Department of Communication, Purdue University, 100 N. University Street, Beering Hall Room 2114, West Lafayette, IN, 47907, USA, semorgan@purdue.edu.
authors.forename: Susan E
authors.initials: SE
authors.lastname: Morgan
authors.forename: Thomas Hugh
authors.initials: TH
authors.lastname: Feeley
mesh_terms: D006801:Humans; D040541:Marketing / Q000458:organization & administration*; D008402:Mass Media; D014019:Tissue Donors / Q000523:psychology*; D009927:Tissue and Organ Procurement / Q000379:methods*