title: A powerful message.
abstract: The RCN has launched a promotional campaign called This is Nursing to help change the public's perception of the profession, which has been coloured by negative media reports. The initiative also aims to boost morale among nurses and attract potential recruits.
authors.forename: Adele
authors.initials: A
authors.lastname: Waters
mesh_terms: D006801:Humans; D009729:Nursing; D010565:Persuasive Communication; D012956:Societies, Nursing; D013222:State Medicine; D006113:United Kingdom