title: New anti-smoking campaign adopts shock tactics.
authors.forename: Gareth
authors.initials: G
authors.lastname: Iacobucci
mesh_terms: D032763:Behavior Control / Q000331:legislation & jurisprudence / Q000379:methods / Q000523:psychology; D004739:England; D033161:Government Regulation; D040361:Healthy People Programs / Q000331:legislation & jurisprudence*; D006801:Humans; D019064:Product Packaging / Q000331:legislation & jurisprudence / Q000592:standards; D040242:Risk Reduction Behavior; D012907:Smoking / Q000009:adverse effects / Q000523:psychology; D016540:Smoking Cessation / Q000523:psychology*