title: [A contribution to the development of advertising in pharmacy II. Historical development of regulation of advertising of medicinal products].
abstract: The article deals with the development of regulation of advertising of medicinal products in the Czech Lands of the Habsburg Monarchy and Czechoslovakia in the years 1775-1938. Advertising medicines had and has its specifics and its regulation had been addressed by specific standards and linked to other health laws and regulations. Regulation of advertising of medicinal products has undergone a long process from the initial total ban on advertising to the establishment of clear rules, some of which, such as restrictions on advertising prescription-only medicines only to the professional healthcare press, are still valid.
authors.affiliation: Ustav Aplikované Farmacie FaF VFU, Brno. vranovav@vfu.cz
authors.forename: Vilma
authors.initials: V
authors.lastname: Vranová
mesh_terms: D000329:Advertising / Q000266:history* / Q000331:legislation & jurisprudence; D057235:Austria-Hungary; D018153:Czech Republic; D003604:Czechoslovakia; D049671:History, 18th Century; D049672:History, 19th Century; D049673:History, 20th Century; D006801:Humans; D007880:Legislation, Drug / Q000266:history*; D004364:Pharmaceutical Preparations / Q000266:history*
chemical_list: D004364:Pharmaceutical Preparations