title: Value based insurance design: plucking the "low-hanging fruit".
authors.forename: Ralph
authors.initials: R
authors.lastname: Ward
mesh_terms: D017047:Cost Sharing; D005102:Health Expenditures; D006801:Humans; D007348:Insurance, Health / Q000191:economics / Q000458:organization & administration*; D011314:Preventive Health Services / Q000191:economics; D011320:Primary Health Care / Q000191:economics