title: Tobacco harm reduction: the devil is in the deployment.
authors.affiliation: Institute for Social Marketing, University of Stirling, Stirling FK9 4LA, UK. gerard.hastings@stir.ac.uk
authors.forename: Gerard
authors.initials: G
authors.lastname: Hastings
authors.forename: Marisa
authors.initials: M
authors.lastname: de Andrade
authors.forename: Crawford
authors.initials: C
authors.lastname: Moodie
mesh_terms: D000329:Advertising; D004345:Drug Industry / Q000941:ethics; D040261:Harm Reduction; D006291:Health Policy; D006801:Humans; D055818:Public-Private Sector Partnerships; D016540:Smoking Cessation; D000074606:Smoking Prevention; D019460:Tobacco Industry / Q000941:ethics; D061485:Tobacco Use Cessation Devices; D006113:United Kingdom