title: Analysis of radiology business models.
abstract: As health care moves to value orientation, radiology's traditional business model faces challenges to adapt. The authors describe a strategic value framework that radiology practices can use to best position themselves in their environments. This simplified construct encourages practices to define their dominant value propositions. There are 3 main value propositions that form a conceptual triangle, whose vertices represent the low-cost provider, the product leader, and the customer intimacy models. Each vertex has been a valid market position, but each demands specific capabilities and trade-offs. The underlying concepts help practices select value propositions they can successfully deliver in their competitive environments.
authors.affiliation: Department of Radiological Sciences, David Geffen School of Medicine, University of California, Los Angeles, Los Angeles, California 90024, USA. denzmann@mednet.ucla.edu
authors.forename: Dieter R
authors.initials: DR
authors.lastname: Enzmann
authors.forename: Donald F
authors.initials: DF
authors.lastname: Schomer
mesh_terms: D003163:Competitive Behavior; D004465:Economic Competition; D017598:Efficiency, Organizational; D006801:Humans; D008389:Marketing of Health Services; D017146:Models, Organizational; D010934:Planning Techniques; D011216:Practice Management, Medical / Q000458:organization & administration*; D011871:Radiology / Q000458:organization & administration*