title: Amor y Salud (Love and Health): a preconception health campaign for second-generation Latinas in Oregon.
abstract: OBJECTIVE
  To develop, and implement, a social marketing campaign to increase preconception health knowledge among second-generation Latinas in Oregon.
  
  
  METHODS
  Social marketing demonstration project.
  
  
  METHODS
  Latino communities in five Oregon counties.
  
  
  METHODS
  Target populations included young Latinas (18-29 years old) born in the United States of immigrant parents in five Oregon counties, and their family members. Intervention. A radionovela, Amor y Salud, was developed that featured a Latina and her fiancé preparing for marriage and family. Social media, Web sites, and culturally relevant print materials promoted the radio campaign.
  
  
  METHODS
  Process data, social media metrics, Google analytics, online and intercept surveys were collected.
  
  
  METHODS
  Basic frequencies and descriptive statistics were used.
  
  
  RESULTS
  Twelve episodes were produced in English and Spanish and played on nine radio stations a total of 2098 times. The Facebook page was viewed 11,000 times, and radionovela episodes were played a total of 776 times.
  
  
  CONCLUSIONS
  Amor y Salud used mixed media--radio, social media, print materials--to encourage Latinas to consider their preconception health. Anecdotally, we heard positive comments from community members and local media regarding the radionovela; however, evaluation challenges prevent us from saying conclusively that knowledge on this topic increased.
authors.affiliation: Oregon Health Authority, Public Health Division, Portland, OR 97232, USA. lesa.dixon-gray@state.or.us
authors.forename: Lesa A
authors.initials: LA
authors.lastname: Dixon-Gray
authors.forename: Allison
authors.initials: A
authors.lastname: Mobley
authors.forename: Julie M
authors.initials: JM
authors.lastname: McFarlane
authors.forename: Kenneth D
authors.initials: KD
authors.lastname: Rosenberg
mesh_terms: D000293:Adolescent; D000328:Adult; D006293:Health Promotion / Q000379:methods*; D006630:Hispanic or Latino; D006801:Humans; D009922:Oregon; D010865:Pilot Projects; D016742:Preconception Care; D040241:Social Marketing; D055815:Young Adult