title: Fruit and vegetable purchasing patterns and preferences in South Delhi.
abstract: This study examines associations between consumer characteristics, beliefs, and preferences and fruit and vegetable (FV) purchasing and intake in South Delhi, India. Home interviews were conducted with 245 households, using a structured questionnaire to assess FV consumption and purchasing frequency, spending, place of purchase, mode of travel, knowledge and attitudes toward organics, and beliefs about barriers to FV consumption. In-depth interviews with 62 experts and key informants validated survey findings that street vendors and markets are currently the dominant source of FV in South Delhi and that affordability, not accessibility, is the main barrier to increasing FV intake.
authors.affiliation: Centre for Chronic Disease Control, New Delhi, India. lauren.finzer@gmail.com
authors.forename: Lauren E
authors.initials: LE
authors.lastname: Finzer
authors.forename: Vamadevan S
authors.initials: VS
authors.lastname: Ajay
authors.forename: Mohammed K
authors.initials: MK
authors.lastname: Ali
authors.forename: Roopa
authors.initials: R
authors.lastname: Shivashankar
authors.forename: Shifalika
authors.initials: S
authors.lastname: Goenka
authors.forename: Praggya
authors.initials: P
authors.lastname: Sharma
authors.forename: Divya S
authors.initials: DS
authors.lastname: Pillai
authors.forename: Shweta
authors.initials: S
authors.lastname: Khandelwal
authors.forename: Nikhil
authors.initials: N
authors.lastname: Tandon
authors.forename: K Srinath
authors.initials: KS
authors.lastname: Reddy
authors.forename: K M Venkat
authors.initials: KM
authors.lastname: Narayan
authors.forename: Dorairaj
authors.initials: D
authors.lastname: Prabhakaran
mesh_terms: D000328:Adult; D002648:Child; D003132:Commerce; D003258:Consumer Behavior / Q000191:economics; D004032:Diet / Q000191:economics / Q000592:standards*; D004034:Diet Surveys; D005191:Family Characteristics; D005247:Feeding Behavior; D005260:Female; D005518:Food Preferences; D005523:Food Supply / Q000191:economics; D005638:Fruit / Q000191:economics; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D007194:India; D007407:Interviews as Topic; D011795:Surveys and Questionnaires; D014186:Transportation; D014675:Vegetables / Q000191:economics