title: Communicating health risks via the media: What can we learn from MasterChef Australia?
abstract: Understanding the viewer impact of the prime time television cooking show, MasterChef Australia , may help us to communicate more positively received messages about food and eating.
authors.affiliation: University of Tasmania.
authors.forename: Michelle
authors.initials: M
authors.lastname: Phillipov
keywords: Media; food; health communication; pleasure