title: The effectiveness of bundled health messages on recall.
abstract: OBJECTIVE
  This study is an initial step in determining the effectiveness of bundling preconception messages on short-term recall in a health communication intervention.
  
  
  METHODS
  A six-cell quasi-experiment with control was employed.
  
  
  METHODS
  Mall intercept interviews were conducted in three southern cities.
  
  
  METHODS
  Six professionally developed brochures with preconception health messages.
  
  
  METHODS
  687 women who were between 18 and 36 years old and who reported that they planned to be pregnant within the next 5 years.
  
  
  METHODS
  Aided and unaided message recall.
  
  
  METHODS
  Analysis of variance, pair-wise t-tests.
  
  
  RESULTS
  The results suggest ways to combine health messages in an attempt to maximize the resources that individual programs have for communication.
  
  
  CONCLUSIONS
  Combining messages, up to four, should be considered.
authors.affiliation: Department of Advertising and Public Relations, University of Georgia, 120 Hooper Street, Athens, GA 30602, USA. kwking@uga.edu
authors.forename: Karen
authors.initials: K
authors.lastname: Whitehill King
authors.forename: Vicki
authors.initials: V
authors.lastname: Freimuth
authors.forename: Mina
authors.initials: M
authors.lastname: Lee
authors.forename: Corie Ashani
authors.initials: CA
authors.lastname: Johnson-Turbes
mesh_terms: D000293:Adolescent; D000328:Adult; D005260:Female; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D011939:Mental Recall; D010174:Pamphlets; D010565:Persuasive Communication; D016742:Preconception Care; D011795:Surveys and Questionnaires; D014505:Urban Population; D055815:Young Adult