title: What "price" means when buying food: insights from a multisite qualitative study with Black Americans.
abstract: OBJECTIVE
  We explored the role of price in the food purchasing patterns of Black adults and youths.
  
  
  METHODS
  We analyzed qualitative data from interviews and focus groups with socioeconomically diverse, primarily female, Black adults or parents (n = 75) and youths (n = 42) in 4 US cities. Interview protocols were locality specific, but all were designed to elicit broad discussion of food marketing variables. We performed a conventional qualitative content analysis by coding and analyzing data from each site to identify common salient themes.
  
  
  RESULTS
  Price emerged as a primary influence on food purchases across all sites. Other value considerations (e.g., convenience, food quality, healthfulness of product, and family preferences) were discussed, providing a more complex picture of how participants considered the price of a product.
  
  
  CONCLUSIONS
  Food pricing strategies that encourage consumption of healthful foods may have high relevance for Black persons across income or education levels. Accounting for how price intersects with other value considerations may improve the effectiveness of these strategies.
authors: African American Collaborative Obesity Research Network, Center for Clinical Epidemiology and Biostatistics, Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA 19104-6021, USA.
authors: Katherine Isselmann
authors: KI
authors: DiSantis
authors: Sonya A
authors: SA
authors: Grier
authors: Angela
authors: A
authors: Odoms-Young
authors: Monica L
authors: ML
authors: Baskin
authors: Lori
authors: L
authors: Carter-Edwards
authors: Deborah Rohm
authors: DR
authors: Young
authors: Vikki
authors: V
authors: Lassiter
authors: Shiriki K
authors: SK
authors: Kumanyika
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D000368:Aged; D044383:Black People / Q000523:psychology* / Q000706:statistics & numerical data; D003132:Commerce / Q000191:economics / Q000706:statistics & numerical data; D003365:Costs and Cost Analysis; D005260:Female; D017144:Focus Groups; D005502:Food / Q000191:economics*; D005518:Food Preferences / Q000523:psychology*; D006801:Humans; D008297:Male; D008875:Middle Aged; D014481:United States; D055815:Young Adult; D001741:Black or African American