Beyond magic bullets: true innovation in health care.
The time has come to move beyond product-focused 'magic bullet' therapeutic development strategies towards models that can also incorporate devices, tools and services to provide integrated health-care solutions.
Janssen Research & Development, LLC, Raritan, New Jersey                 08869, USA.
Vaibhav A
VA
Narayan
Marco
M
Mohwinckel
Gary
G
Pisano
Michael
M
Yang
Husseini K
HK
Manji
D003695:Delivery of Health Care; D019468:Disease Management; D055808:Drug Discovery; D006801:Humans; D062069:Inventions; D017063:Outcome Assessment, Health Care; D012106:Research