title: Factors influencing intentions to use social recommender systems: a social exchange perspective.
abstract: This study employs the perspective of social exchange theory and seeks to understand users' intentions to use social recommender systems (SRS) through three psychological factors: trust, shared values, and reputation. We use structural equation modeling to analyze 221 valid questionnaires. The results show that trust has a direct positive influence on the intention to use SRS, followed by shared values, whereas reputation has an indirect influence on SRS use. We further discuss specific recommendations concerning these factors for developing SRS.
authors: Department of Information Management, National Chung Cheng University, Chia-Yi, Taiwan, ROC. china@mis.ccu.edu.tw
authors: Tsung-Sheng
authors: TS
authors: Chang
authors: Wei-Hung
authors: WH
authors: Hsiao
mesh_terms: D000328:Adult; D003142:Communication; D032882:Comprehension; D005260:Female; D006801:Humans; D033182:Intention; D008297:Male; D008960:Models, Psychological; D009862:Online Systems; D011159:Population Surveillance; D061108:Social Media; D060756:Social Networking; D012945:Social Values; D011795:Surveys and Questionnaires; D035502:Trust; D055815:Young Adult