title: Comparative evaluation of the influence of television advertisements on children and caries prevalence.
abstract: BACKGROUND
  Children watch television during most of their free time. They are exposed to advertisers' messages and are vulnerable to sophisticated advertisements of foods often detrimental to oral and general health.
  
  
  OBJECTIVE
  To evaluate the influence of television advertisements on children, the relationship with oral health and to analyze the content of those advertisements.
  
  
  METHODS
  A questionnaire-based study was performed among 600 schoolchildren of Mangalore, Karnataka, followed by oral examination. Based on the survey, favorite and non-favorite channels and viewing times were analyzed. Advertisements on children's favorite and non-favorite channels were then viewed, analyzed, and compared.
  
  
  RESULTS
  Higher caries prevalence was found among children who watched television and asked for more food and soft drinks. Cariogenic food advertisements were popular on children's favorite channels.
  
  
  CONCLUSIONS
  Television advertisements may strongly influence children's food preferences and eating habits, resulting in higher caries prevalence. Advertisements regarding healthy food, oral hygiene maintenance, prevention of diseases such as caries should be given priority for the benefit of the health of children.
authors: Department of Pedodontics and Preventive Dentistry, BP Koirala Institute of Health Sciences, Dharan, Nepal. neetag@hotmail.com
authors: Neeta
authors: N
authors: Ghimire
authors: Arathi
authors: A
authors: Rao
mesh_terms: D000293:Adolescent; D000329:Advertising; D002253:Carbonated Beverages; D002648:Child; D003731:Dental Caries / Q000453:epidemiology*; D004037:Diet, Cariogenic / Q000706:statistics & numerical data; D005247:Feeding Behavior; D005260:Female; D005518:Food Preferences; D006801:Humans; D007194:India / Q000453:epidemiology; D008297:Male; D015995:Prevalence; D011795:Surveys and Questionnaires; D013690:Television
keywords: advertisement; caries; children; food purchase; oral health; television