title: Consumer acceptance of an SMS-assisted smoking cessation intervention: a multicountry study.
abstract: This study assesses smokers' perceptions, motivations, and intentions towards using an SMS-assisted smoking cessation intervention in Australia, France, and Mexico through an extended technology acceptance model with mediating variables. Data was collected through online surveys. Results show that perceived usefulness and vicarious innovativeness predict use intentions for all three countries. Perceived ease of use is significant only for Mexico. Subjective norms are significant only for Mexico and Australia. Perceived monetary value and perceived annoyance are significant mediating variables for all three countries, whereas perceived enjoyment is significant only for Mexico and Australia. These results contribute to theory and practice.
authors: QUT Business School, Queensland University of Technology, Brisbane, Australia. l.andrews@qut.edu.au
authors: Lynda
authors: L
authors: Andrews
authors: Silvia
authors: S
authors: Cacho-Elizondo
authors: Judy
authors: J
authors: Drennan
authors: Vessélina
authors: V
authors: Tossan
mesh_terms: D000293:Adolescent; D000328:Adult; D001294:Attitude to Health; D001315:Australia; D003431:Cross-Cultural Comparison; D005163:Factor Analysis, Statistical; D005260:Female; D005602:France; D058015:Health Communication / Q000379:methods* / Q000639:trends; D006801:Humans; D033182:Intention; D020407:Internet / Q000639:trends*; D008297:Male; D008800:Mexico; D008875:Middle Aged; D010342:Patient Acceptance of Health Care / Q000523:psychology* / Q000706:statistics & numerical data; D015203:Reproducibility of Results; D016540:Smoking Cessation / Q000379:methods / Q000523:psychology* / Q000706:statistics & numerical data; D060145:Text Messaging / Q000639:trends*; D055815:Young Adult