title: Baumard et al.'s moral markets lack market dynamics.
abstract: Market models are indeed indispensable to understanding the evolution of cooperation and its emotional substrates. Unfortunately, Baumard et al. eschew market thinking in stressing the supposed invariance of moral/cooperative behavior across circumstances. To the contrary, humans display contingent morality/cooperation, and these shifts are best accounted for by market models of partner choice for mutually beneficial collaboration.
authors: Center for Behavior, Evolution, & Culture, and Department of Anthropology, University of California, Los Angeles, Los Angeles, CA 90095-1553, USA. dfessler@anthro.ucla.edu
authors: Daniel M T
authors: DM
authors: Fessler
authors: Colin
authors: C
authors: Holbrook
mesh_terms: D002755:Choice Behavior; D005260:Female; D006801:Humans; D008297:Male; D008393:Marriage; D009014:Morals; D012747:Sexual Partners