title: college women's preferred HIV prevention message mediums: mass media versus interpersonal relationships.
abstract: One quarter of HIV cases occur in women ages 15-44 years. We investigated preferential HIV prevention message mediums among college women (18-21 years of age) and their association with parent and partner communication. A nonexperimental cross-sectional survey assessed factors associated with parent and partner communication among 626 single female students who were sexually active in the previous 6 months and attending a 4-year public university in Florida. Women who perceived themselves to be at elevated risk of acquiring HIV were more likely to communicate with their parents (p < .05), but not their partners. In multivariable analysis, students were more likely to communicate about sexual risk behavior with their parents when mothers were younger and when less influenced by their peers. Reading items on the Internet about intravenous drug use and HIV were independently associated with higher parent and partner communication, respectively. Findings can guide future HIV prevention communication interventions.
authors: Rasheeta
authors: R
authors: Chandler
authors: Janie
authors: J
authors: Canty-Mitchell
authors: Kevin E
authors: KE
authors: Kip
authors: Ellen M
authors: EM
authors: Daley
authors: Dianne
authors: D
authors: Morrison-Beedy
authors: Erica
authors: E
authors: Anstey
authors: Henry
authors: H
authors: Ross
mesh_terms: D000293:Adolescent; D000328:Adult; D003258:Consumer Behavior; D003430:Cross-Sectional Studies; D005260:Female; D005431:Florida; D015658:HIV Infections / Q000517:prevention & control*; D006801:Humans; D007398:Interpersonal Relations; D008402:Mass Media; D010379:Peer Group; D012307:Risk Factors; D012725:Sexual Behavior / Q000706:statistics & numerical data; D012747:Sexual Partners; D013334:Students / Q000523:psychology* / Q000706:statistics & numerical data; D011795:Surveys and Questionnaires; D014495:Universities; D055815:Young Adult
keywords: HIV; communication media; female college students; interpersonal relationships; sexual behavior influences