title: Competitive morality.
abstract: Baumard et al. argue that partner choice leads to fairness and mutualism, which then form the basis for morality. I comment that mutualism takes us only so far, and I apply the theory of competitive altruism in arguing how strategic investment in behaviours which make one a desirable partner may drive moral conduct.
authors: Centre for Behaviour & Evolution, Institute of Neuroscience, Faculty of Medical Sciences, Newcastle University, Newcastle upon Tyne NE2 4HH, United Kingdom. Gilbert.Roberts@ncl.ac.uk
authors: Gilbert
authors: G
authors: Roberts
mesh_terms: D002755:Choice Behavior; D005260:Female; D006801:Humans; D008297:Male; D008393:Marriage; D009014:Morals; D012747:Sexual Partners