title: Push-pull forces of innovative drug discovery.
abstract: Pushing the pharmaceutical industry to improve its performance, are years of poor returns on investment in research and development as well as the patients' advocacy for their unmet medical needs. Pulling on our industry, we find an exploding scientific knowledge of disease mechanisms and the translation of this information into treatments by innovative biotechnology companies. Those companies that manage best these push-pull forces - in particular, the therapies provided by biotechnology - will succeed in creating the innovative medicines of tomorrow.
authors.affiliation: 12 Chemin des Aulx, CH1228 Plan-les-Ouates, Geneva, Switzerland. John.DeLamarter@serono.com.
authors.forename: John
authors.initials: J
authors.lastname: Delamarter