title: Curbing costs. Give incentives for improved health outcomes, not volume of services.
authors.affiliation: Blue Cross and Blue Shield Association.
authors.forename: Scott
authors.initials: S
authors.lastname: Serota
authors.forename: Susan
authors.initials: S
authors.lastname: DeVore
mesh_terms: D003363:Cost Control; D011785:Quality Assurance, Health Care / Q000191:economics*; D012052:Reimbursement, Incentive / Q000458:organization & administration*; D016896:Treatment Outcome; D014481:United States