title: Craigslist exposed: the Internet-mediated hookup.
abstract: This research examines how people advertise themselves on Craigslist. The authors develop a framework that highlights 13 resources that heterosexual and homosexual men and women offer in Craigslist advertisements. The results reveal that many heterosexual advertisers offer and seek similar resources on Craigslist, whereas gay men primarily use Craigslist to seek and offer sex. About one-fourth of homosexual advertisers are in committed relationships. The authors build on this finding by exploring the extent to which married men use Craigslist for "hookups." The authors show the extent to which married men solicit responses to 6 different advertisements for sexual encounters that range from safe to high risk.
authors.affiliation: Department of Marketing, Northern Illinois University, DeKalb, Illinois 60115, USA. mrosenbaum@niu.edu
authors.forename: Mark S
authors.initials: MS
authors.lastname: Rosenbaum
authors.forename: Kate L
authors.initials: KL
authors.lastname: Daunt
authors.forename: Anny
authors.initials: A
authors.lastname: Jiang
mesh_terms: D000328:Adult; D000329:Advertising; D005114:Extramarital Relations; D005260:Female; D020010:Heterosexuality; D018452:Homosexuality, Female; D018451:Homosexuality, Male; D006801:Humans; D020407:Internet; D008297:Male; D021841:Safe Sex; D012725:Sexual Behavior; D012747:Sexual Partners; D012749:Sexually Transmitted Diseases / Q000517:prevention & control; D055815:Young Adult