title: Medical diagnostics and the pharmaceutical industry: just what the doctor ordered?
abstract: As the search for 'blockbuster' drugs becomes more difficult, the concept of personalized medicine is taking hold within the pharmaceutical industry. This editorial discusses why a personalized medicine approach is compatible with a good business case, as well as recent and future developments in this area.
authors.affiliation: DxS Ltd, 48 Grafton St, Manchester, M13 9XX, UK E-mail: stephen.little@dxsgenotyping.com.
authors.forename: Stephen
authors.initials: S
authors.lastname: Little