title: [The paradoxical effect of persuasive communication in health education sessions].
abstract: The purpose of this study was to examine the communication dynamics leading to the adoption of new attitudes and cognitions in health education sessions. We examined the verbal interactions at work in persuasive communication in 16 health education sessions. The study found that the medical expertise of the educator and the initial level of commitment of the participants had a positive effect on adherence to recommendations. However, persuasive communication in health education sessions appears to involve a paradoxical process in which criticism of the message can go hand in hand with the expression of an intention to implement new risk-reducing behaviors.
authors.affiliation: Universite Lyon, Lyon, France.
authors.forename: Marie-Christine
authors.initials: MC
authors.lastname: Piperini
mesh_terms: D006266:Health Education; D006801:Humans; D010565:Persuasive Communication