title: Korean Americans' prescription drug information seeking and evaluation and use of different information sources.
abstract: This study examined Korean Americans' prescription drug information seeking, evaluation and use of different information sources, and communication with physicians, and compared the findings with those from the White American population. The results suggest that although Korean and White Americans were similar in extent of drug information seeking, Korean Americans tended to experience relatively greater difficulty finding information. Regarding perceived source usefulness, Korean Americans were significantly more likely to perceive higher usefulness in mass media and direct-to-consumer advertising sources than were Whites. Korean Americans were also more likely to use fewer sources, and less likely to use mass media and printed materials in drug information seeking. However, the hypothesized in-group source preference by Korean Americans was not found.
authors.affiliation: School of Journalism and Mass Communication, University of Minnesota, Murphy Hall 338, 206 Church Street SE, Minneapolis, MN 55455, USA. jhuh@umn.edu
authors.forename: Jisu
authors.initials: J
authors.lastname: Huh
authors.forename: Denise E
authors.initials: DE
authors.lastname: Delorme
authors.forename: Leonard N
authors.initials: LN
authors.lastname: Reid
authors.forename: Junga
authors.initials: J
authors.lastname: Kim
mesh_terms: D000328:Adult; D000329:Advertising / Q000706:statistics & numerical data*; D000368:Aged; D001213:Asian / Q000523:psychology* / Q000706:statistics & numerical data; D003142:Communication; D054626:Consumer Health Information / Q000706:statistics & numerical data*; D005260:Female; D006801:Humans; D057226:Information Seeking Behavior; D007723:Korea / Q000208:ethnology; D008297:Male; D008402:Mass Media / Q000706:statistics & numerical data*; D008875:Middle Aged; D010817:Physician-Patient Relations; D055553:Prescription Drugs; D044465:White People / Q000523:psychology / Q000706:statistics & numerical data
chemical_list: D055553:Prescription Drugs