title: Assessing the immediate impact of normative drinking information using an immediate post-test randomized controlled design: implications for normative feedback interventions?
abstract: One alternative explanation for the observed impact of normative feedback interventions is that participants who receive normative information will just report reductions in their drinking rather than actually reducing the amount they drink. The current study tested the immediate impact of receiving normative information on self-reports of drinking.
  
  
  METHODS
  A random half of participants (39 out of 80) were presented with normative information about college drinking and then asked information about their drinking. Participants in the control condition were not presented with the normative information before answering the questions about their drinking.
  
  
  RESULTS
  Risky drinking participants presented with the normative information reported significantly less drinking as compared to those in the control condition (p<.05).
authors.affiliation: Centre for Addiction and Mental Health, Toronto, Canada. John_Cunningham@camh.net
authors.forename: J A
authors.initials: JA
authors.lastname: Cunningham
authors.forename: H T A
authors.initials: HT
authors.lastname: Wong
mesh_terms: D000293:Adolescent; D000328:Adult; D000428:Alcohol Drinking / Q000523:psychology*; D000434:Alcoholic Beverages / Q000706:statistics & numerical data*; D000704:Analysis of Variance; D015982:Bias; D030141:Feedback, Psychological; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D010379:Peer Group; D057566:Self Report; D012647:Self-Assessment; D012938:Social Perception; D055815:Young Adult