title: This time it's different.
authors.forename: Alison
authors.initials: A
authors.lastname: Moore
mesh_terms: D004059:Diffusion of Innovation; D007857:Leadership; D009042:Motivation; D015279:Organizational Culture; D058996:Quality Improvement; D061108:Social Media; D013222:State Medicine / Q000458:organization & administration*; D006113:United Kingdom