title: Motivational neuroscience: instant desire for something you know is bad.
abstract: Avoiding what you know is bad is a major challenge for recovering addicts. New research suggests that powerful desire can develop even for cues that have always been repulsive. Memories about learned cues can promote addiction in certain conditions.
authors.affiliation: Department of Psychological & Brain Sciences, Indiana University, 1101 E 10th Street, Bloomington, IN 47405-7007, USA. jcrystal@indiana.edu
authors.forename: Jonathon D
authors.initials: JD
authors.lastname: Crystal
mesh_terms: D000818:Animals; D016739:Behavior, Addictive; D003214:Conditioning, Classical / Q000502:physiology*; D003463:Cues; D005260:Female; D009042:Motivation