title: Establishing and adhering to sexual consent: the association between reading magazines and college students' sexual consent negotiation.
abstract: Content analyses have cataloged the sexual scripts present in magazines largely because of their perceived value to readers and their potential role as sex educators. Although it is generally agreed that magazines have the potential to influence sexual attitudes and behavioral intentions, the effects of this medium are not as frequently researched as are other forms of media. The current study tested whether exposure to magazines was associated with intentions related to sexual consent negotiation. A survey of 313 college students indicated that exposure to men's magazines was significantly associated with lower intentions to seek sexual consent and lower intentions to adhere to decisions about sexual consent. In contrast, exposure to women's magazines was significantly associated with greater intentions to refuse unwanted sexual activity. Overall, the findings of this study further reinforce the critical need for responsible and realistic portrayals of sex in entertainment media, specifically magazines.
authors.affiliation: a Murrow College of Communication , Washington State University.
authors.forename: Stacey J T
authors.initials: SJ
authors.lastname: Hust
authors.forename: Emily Garrigues
authors.initials: EG
authors.lastname: Marett
authors.forename: Chunbo
authors.initials: C
authors.lastname: Ren
authors.forename: Paula M
authors.initials: PM
authors.lastname: Adams
authors.forename: Jessica F
authors.initials: JF
authors.lastname: Willoughby
authors.forename: Ming
authors.initials: M
authors.lastname: Lei
authors.forename: Weina
authors.initials: W
authors.lastname: Ran
authors.forename: Cassie
authors.initials: C
authors.lastname: Norman
mesh_terms: D000293:Adolescent; D000328:Adult; D005260:Female; D006801:Humans; D007398:Interpersonal Relations; D008297:Male; D017008:Negotiating / Q000523:psychology; D010506:Periodicals as Topic; D012725:Sexual Behavior / Q000523:psychology*; D013334:Students / Q000523:psychology*; D014495:Universities; D055815:Young Adult