title: Descriptive analysis of articles and advertisements pertaining to skin cancer prevention in 2 popular US parenting magazines, 2000-2010.
abstract: Magazines focused on parenting are popular in the United States, and parents may use them to guide decisions about the health of their children. We analyzed issues of 2 popular parenting magazines published in the past 11 years during the months of peak ultraviolet radiation exposure for content related to sun protection and for advertisements for skin products that did and did not contain sun protection factor. Only 24 of 2,594 articles addressed the topic of sun protection for skin cancer prevention. Although advertising is pervasive in these magazines, the extent to which such advertising focuses on products with sun protection factor was low. These findings suggest that parenting magazines can do more to assist parents in making informed decisions about preventing skin cancer risk among youth.
authors.affiliation: Department of Public Health, William Paterson University, Wayne, NJ 07470, USA. baschc@wpunj.edu
authors.forename: Corey H
authors.initials: CH
authors.lastname: Basch
authors.forename: Grace Clarke
authors.initials: GC
authors.lastname: Hillyer
authors.forename: Charles E
authors.initials: CE
authors.lastname: Basch
mesh_terms: D000329:Advertising; D006801:Humans; D016487:Parenting; D010506:Periodicals as Topic; D012878:Skin Neoplasms / Q000517:prevention & control*; D014481:United States
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