title: Gazing into the crystal ball: future considerations for ensuring sustained growth of the functional food and nutraceutical marketplace.
abstract: Over the last decade the concept of functional foods and nutraceuticals (FFN) has gained support from various stakeholders including the food industry, scientific and academic community, government institutions or regulators, producers and consumers. However, as one begins to evaluate the global FFN industry, several issues emerge including (i) a lack of consensus across jurisdictions for acknowledging safe and efficacious FFN, (ii) challenges regarding the classification of novel food-derived bioactives as FFN or drugs, and (iii) a disconnect between nutrient requirements and dosages of FFN required to facilitate health benefits. The objectives of the present review are to discuss the role of existing stakeholders within the FFN marketplace and identify performance indicators for growth within the FFN sector. In addition, the following report provides feasible resolutions to present and future challenges facing the global FFN industry to ensure sustained long-term growth.
authors.affiliation: Kellogg Canada Inc., 5350 Creekbank Road, Mississauga, Ontario L4W 5S1, Canada.
authors.forename: Christopher P F
authors.initials: CP
authors.lastname: Marinangeli
authors.forename: Peter J H
authors.initials: PJ
authors.lastname: Jones
mesh_terms: D003258:Consumer Behavior; D019587:Dietary Supplements / Q000191:economics; D019649:Food Industry / Q000191:economics / Q000331:legislation & jurisprudence / Q000639:trends; D055951:Functional Food / Q000191:economics; D006076:Government; D006293:Health Promotion; D006801:Humans; D007881:Legislation, Food; D009751:Nutritional Requirements