title: Making the case for inclusive design.
abstract: This paper describes the University of Cambridge, Engineering Design Centre's (EDC) case for inclusive design, based on 10 years of research, promotion and knowledge transfer. In summary, inclusive design applies an understanding of customer diversity to inform decisions throughout the development process, in order to better satisfy the needs of more people. Products that are more inclusive can reach a wider market, improve customer satisfaction and drive business success. The rapidly ageing population increases the importance of this approach. The case presented here has helped to convince BT, Nestlé and others to adopt an inclusive approach.
authors.affiliation: University of Cambridge, Engineering Design Centre, United Kingdom. Electronic address: sdw32@eng.cam.ac.uk.
authors.forename: Sam
authors.initials: S
authors.lastname: Waller
authors.affiliation: University of Cambridge, Engineering Design Centre, United Kingdom.
authors.forename: Mike
authors.initials: M
authors.lastname: Bradley
authors.affiliation: University of Cambridge, Engineering Design Centre, United Kingdom.
authors.forename: Ian
authors.initials: I
authors.lastname: Hosking
authors.affiliation: University of Cambridge, Engineering Design Centre, United Kingdom.
authors.forename: P John
authors.initials: PJ
authors.lastname: Clarkson
mesh_terms: D001336:Automobiles; D003132:Commerce; D003256:Community Participation; D006233:Persons with Disabilities; D004867:Equipment Design / Q000379:methods*; D006804:Ergonomics / Q000379:methods*; D006801:Humans; D019982:Organizational Case Studies; D013689:Telephone