title: Pharmaceutical "nudging"--reinterpreting the ethics of evaluative conditioning.
authors.affiliation: Aalborg University Copenhagen, Centre for Applied Ethics, Department of Communication, A. C. Meyers Vænge 15, DK-2450 Copenhagen SV, Denmark. ploug@hum.aau.dk
authors.forename: Thomas
authors.initials: T
authors.lastname: Ploug
authors.forename: Søren
authors.initials: S
authors.lastname: Holm
mesh_terms: D000329:Advertising / Q000941:ethics* / Q000379:methods*; D003256:Community Participation; D003657:Decision Making; D004345:Drug Industry / Q000941:ethics*; D064420:Drug-Related Side Effects and Adverse Reactions; D006801:Humans; D026684:Personal Autonomy; D010565:Persuasive Communication