title: The two most important words.
authors.affiliation: Mattel.
authors.forename: Robert A
authors.initials: RA
authors.lastname: Eckert
mesh_terms: D003142:Communication; D006801:Humans; D007400:Interprofessional Relations; D015279:Organizational Culture; D010559:Personnel Management / Q000379:methods*; D014481:United States