title: [Digital marketing: what place does it have in blood donation?].
abstract: Blood transfusion arose from the actions of medical doctors and has to answer to the increasing evolution of the blood product. To answer this vital need, marketing intervenes with the implementation of strategy and a multi-channel campaign. The emergence, acquisition and evolution of new information technologies in today's society require that marketing and communication professionals use of digital marketing in their relational initiatives and the promotion of the gift of life.
authors.affiliation: Établissement français du sang Île-de-France, direction de la communication, 122-130, rue Marcel-Hartmann, 94200 Ivry sur seine, France. audrey.guedj@efs.sante.fr
authors.forename: A
authors.initials: A
authors.lastname: Guedj
mesh_terms: D000329:Advertising; D001290:Attitude; D001782:Blood Donors / Q000523:psychology*; D034742:Electronic Mail; D006293:Health Promotion; D006801:Humans; D020407:Internet; D007398:Interpersonal Relations; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D008402:Mass Media; D008490:Medical Informatics / Q000639:trends; D060145:Text Messaging; D009927:Tissue and Organ Procurement / Q000379:methods* / Q000639:trends