title: A Different Approach to Population Health and Behavior Change:Moving From Incentives to a Motivation-Based Approach.
authors.affiliation: Optum Health, 6300 Olson Memorial Highway, CA960-1000, Golden Valley, MN 55427, USA. seth.serxner@optum.com
authors.forename: Seth A
authors.initials: SA
authors.lastname: Serxner
mesh_terms: D006293:Health Promotion / Q000379:methods*; D006304:Health Status; D006801:Humans; D009042:Motivation; D040242:Risk Reduction Behavior; D014481:United States