title: Impact on community organisations that partnered with the Act-Belong-Commit mental health promotion campaign.
abstract: OBJECTIVE
  A primary aim of the pilot phase of the Act-Belong-Commit mental health promotion campaign was to form partnerships with community organisations. As a component of the broader campaign strategy, collaborating organisations promoted their activities under the Act-Belong-Commit banner in exchange for resources, promotional opportunities and capacity building in event management and funding.
  
  
  METHODS
  The impact of the Act-Belong-Commit campaign on the capacity and activities of collaborating organisations during the pilot phase was evaluated using self-completed mail surveys in 2006 and 2008.
  
  
  RESULTS
  Collaboration with the campaign had a positive impact on community organisations' capacity, including staff expertise, media publicity and funding applications. Collaborating organisations had strong positive perceptions of Act-Belong-Commit officers and all expressed a willingness to collaborate in future events and activities.
  
  
  CONCLUSIONS
  The partnership model used during the pilot phase of the Act-Belong-Commit campaign was successful in creating mutually beneficial exchanges with collaborating organisations. So what? Community partnerships are necessary for the effective delivery of mental health promotion campaigns at a local level. Successful partnerships involve the provision of real and valuable benefits to collaborating organisations in return for their cooperation in promoting health messages.
authors.affiliation: Centre for Behavioural Research in Cancer Control, Curtin University, Perth WA 6845, Australia.
authors.forename: Geoffrey
authors.initials: G
authors.lastname: Jalleh
authors.forename: Julia
authors.initials: J
authors.lastname: Anwar-McHenry
authors.forename: Robert J
authors.initials: RJ
authors.lastname: Donovan
authors.forename: Amberlee
authors.initials: A
authors.lastname: Laws
mesh_terms: D000293:Adolescent; D000328:Adult; D001315:Australia; D019058:Community Networks / Q000458:organization & administration*; D006293:Health Promotion / Q000458:organization & administration*; D006801:Humans; D008603:Mental Health; D008875:Middle Aged; D010865:Pilot Projects; D011795:Surveys and Questionnaires; D055815:Young Adult