title: The Present Projects Past Behavior into the Future while the Past Projects Attitudes into the Future: How Verb Tense Moderates Predictors of Drinking Intentions.
abstract: Three studies examined how the use of the present versus the past tense in recalling a past experience influences behavioral intentions. Experiment 1 revealed a stronger influence of past behaviors on drinking intentions when participants self-reported an episode of excessive drinking using the present tense. Correspondingly, there was a stronger influence of attitudes towards excessive drinking when participants self-reported the episode in the past tense. Experiments 2 and 3 liked this effect to changes in construal level (Liberman, Trope, & Stephan, 2007; Trope & Liberman, 2003), with the present tense being similar to a concrete construal level and the past tense being similar to an abstract construal level.
authors.forename: Pilar
authors.initials: P
authors.lastname: Carrera
authors.forename: Dolores
authors.initials: D
authors.lastname: Muñoz
authors.forename: Amparo
authors.initials: A
authors.lastname: Caballero
authors.forename: Itziar
authors.initials: I
authors.lastname: Fernández
authors.forename: Dolores
authors.initials: D
authors.lastname: Albarracín
keywords: Verb tense; attitude; behavioral intentions; construal level; past behavior