title: The effects of television and Internet food advertising on parents and children.
abstract: OBJECTIVE
  The current study examined the impact of television and Internet food advertising on Australian parents and children.
  
  
  METHODS
  Parents and their children aged 8 to 14 years were exposed to a television advertisement, an Internet advertisement or a control picture for four commonly advertised energy-dense, nutrient-poor foods.
  
  
  METHODS
  Online web panel survey, Australia.
  
  
  METHODS
  Parents (n 1302) and their children aged 8 to 14 years (n 1302).
  
  
  RESULTS
  After a single exposure to each advertisement, parent respondents in the two exposure conditions evaluated the products more favourably, had a greater desire to consume the products and thought the product could be consumed more frequently than those in the control condition. Similar trends were observed among children, although the differences were statistically significant only for the frequency of food consumption in the Internet advertisement condition and the evaluation of one product.
  
  
  CONCLUSIONS
  The results have implications for assumptions of adults’ immunity to advertising. This is of particular importance in efforts to address child obesity and the reliance on parents to mediate the effects of food advertising.
authors: 1 UWA Business School and UWA School of Sport Science, Exercise and Health, 35 Stirling Highway, Crawley, WA 6009, Australia.
authors: Simone
authors: S
authors: Pettigrew
authors: Liudmila
authors: L
authors: Tarabashkina
authors: Michele
authors: M
authors: Roberts
authors: Pascale
authors: P
authors: Quester
authors: Kathy
authors: K
authors: Chapman
authors: Caroline
authors: C
authors: Miller
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D001290:Attitude; D001315:Australia; D002648:Child; D002652:Child Behavior; D003625:Data Collection; D004032:Diet; D005247:Feeding Behavior; D005260:Female; D005502:Food; D019649:Food Industry; D006801:Humans; D020407:Internet; D008297:Male; D008875:Middle Aged; D016487:Parenting; D010290:Parents; D063766:Pediatric Obesity / Q000209:etiology; D013690:Television
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