title: Information is power. Make your stakeholder database a powerful marketing tool.
authors: Kaiser Permanente. diane.gage-lofgren@kp.org
authors: Diane Gage
authors: DG
authors: Lofgren
authors: Patrice L
authors: PL
authors: Smith
mesh_terms: D054626:Consumer Health Information / Q000379:methods* / Q000592:standards / Q000639:trends; D016208:Databases, Factual; D034742:Electronic Mail; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services / Q000379:methods* / Q000458:organization & administration / Q000592:standards