title: People will talk.
abstract: The rise of the social media phenomenon and its impact on dentistry are discussed in the paper. The relationship between dentists and patients is growing wider and more indirect. Social media can be roughly characterized in five categories: social, reference, review, coupon, and information networks. Opportunities and threats posed by social media are explored.
authors: justkids1895@gmail.com
authors: Steven D
authors: SD
authors: Chan
mesh_terms: D057218:Blogging / Q000331:legislation & jurisprudence; D003142:Communication; D054626:Consumer Health Information; D003365:Costs and Cost Analysis; D003729:Dental Care; D003812:Dentist-Patient Relations; D034462:Dissent and Disputes; D004465:Economic Competition; D004990:Ethics, Dental; D006801:Humans; D033181:Information Dissemination / Q000331:legislation & jurisprudence; D020407:Internet / Q000331:legislation & jurisprudence; D040541:Marketing; D011209:Power, Psychological; D012308:Risk Management; D061108:Social Media / Q000331:legislation & jurisprudence; D060756:Social Networking