title: Being professional in the social media world.
abstract: What is at stake for dentists in the world of social media? Because it is unrealistic to completely avoid the new network, dentists should master some of these skills: risk management, crises management, and reputation management, as well as understanding that the playing field is not even. Guidelines for professional use of media are presented, along with some suggestions for effective participation.
authors: justkids1895@gmail.com
authors: Steven D
authors: SD
authors: Chan
mesh_terms: D003258:Consumer Behavior; D003815:Dentists / Q000941:ethics; D034462:Dissent and Disputes; D004990:Ethics, Dental; D033161:Government Regulation; D017408:Guidelines as Topic; D020408:Health Insurance Portability and Accountability Act; D006801:Humans; D020407:Internet; D008389:Marketing of Health Services; D011215:Practice Management, Dental / Q000458:organization & administration*; D011361:Professional Competence; D011641:Public Relations; D012308:Risk Management; D061108:Social Media; D014481:United States