title: Modern marketing defined. Health care marketing's organizational impact can't be easily labeled.
authors: Public Relations Society of America, USA. rhoda@rhodaweiss.com
authors: Rhoda
authors: R
authors: Weiss
mesh_terms: D003258:Consumer Behavior; D018166:Health Care Reform / Q000592:standards* / Q000639:trends; D006801:Humans; D007588:Job Satisfaction; D008389:Marketing of Health Services / Q000191:economics / Q000458:organization & administration* / Q000639:trends; D010559:Personnel Management / Q000379:methods / Q000592:standards; D010820:Physicians / Q000191:economics / Q000523:psychology* / Q000639:trends; D012051:Reimbursement Mechanisms / Q000191:economics / Q000639:trends