title: Action-oriented predictive processing and the neuroeconomics of sub-cognitive reward.
abstract: Clark expresses reservations about Friston's reductive interpretation of action-oriented predictive processing (AOPP) models of cognition, but he doesn't link these reservations to specific alternatives. Neuroeconomic models of sub-cognitive reward valuation, which, like AOPP, integrate attention with action based on prediction error, are such an alternative. They interpret reward valuation as an input to neocortical processing instead of reducing it.
authors.affiliation: School of Economics, University of Cape Town, Rondebosch 7701, Cape Town, South Africa. don.ross@uct.ac.za
authors.forename: Don
authors.initials: D
authors.lastname: Ross
mesh_terms: D001288:Attention / Q000502:physiology*; D001921:Brain / Q000502:physiology*; D003071:Cognition / Q000502:physiology*; D019336:Cognitive Science / Q000639:trends*; D006801:Humans; D010465:Perception / Q000502:physiology*