title: Hand-held dynamic visual noise reduces naturally occurring food cravings and craving-related consumption.
abstract: This study demonstrated the applicability of the well-established laboratory task, dynamic visual noise, as a technique for reducing naturally occurring food cravings and subsequent food intake. Dynamic visual noise was delivered on a hand-held computer device. Its effects were assessed within the context of a diary study. Over a 4-week period, 48 undergraduate women recorded their food cravings and consumption. Following a 2-week baseline, half the participants watched the dynamic visual noise display whenever they experienced a food craving. Compared to a control group, these participants reported less intense cravings. They were also less likely to eat following a craving and consequently consumed fewer total calories following craving. These findings hold promise for curbing unwanted food cravings and craving-driven consumption in real-world settings.
authors.affiliation: School of Psychology, Flinders University, GPO Box 2100, Adelaide, SA 5001, Australia. Eva.Kemps@flinders.edu.au
authors.forename: Eva
authors.initials: E
authors.lastname: Kemps
authors.forename: Marika
authors.initials: M
authors.lastname: Tiggemann
mesh_terms: D000293:Adolescent; D000328:Adult; D001315:Australia; D034201:Computers, Handheld; D015930:Diet Records; D004435:Eating / Q000523:psychology*; D005247:Feeding Behavior / Q000523:psychology*; D005260:Female; D006801:Humans; D010775:Photic Stimulation / Q000379:methods*; D013334:Students / Q000523:psychology; D055815:Young Adult