title: Impulse purchases and trust: the mediating effect of stickiness and the mental budgeting account.
abstract: Impulse purchasing is a pervasive yet relatively little-discussed phenomenon. This study investigates the effect of impulse purchases on trust, as well as the mediating effect of stickiness and the mental budgeting account in the group buying context. Questionnaires were sent to group buying participants. The results show that impulse purchases have a positive effect on trust and that both stickiness and the mental budgeting account present a mediating effect.
authors.affiliation: 1 Department of Business Management, National United University , Miaoli, Taiwan .
authors.forename: Jyh-Jeng
authors.initials: JJ
authors.lastname: Wu
authors.forename: Ying-Hueih
authors.initials: YH
authors.lastname: Chen
authors.forename: Shu-Hua
authors.initials: SH
authors.lastname: Chien
mesh_terms: D000293:Adolescent; D000328:Adult; D003132:Commerce; D003625:Data Collection; D006801:Humans; D007175:Impulsive Behavior / Q000523:psychology*; D011795:Surveys and Questionnaires; D035502:Trust / Q000523:psychology*; D055815:Young Adult