title: Developing a consumer pricing strategy.
abstract: Healthcare providers can learn a variety of pricing lessons from the retail market: For providers, wholesale pricing--"the price to play"--alone is not enough. Once a hospital or health system chooses a market position, the provider creates an expectation that must be met-consistently. Consumer loyalty is fluid, and the price of care or service is not always the motivator for choosing one organization over another; intangibles such as location and level of customer service also drive purchasing decisions.
authors.affiliation: asturm@srksolutions.com
authors.forename: Arthur
authors.initials: A
authors.lastname: Sturm
authors.forename: Frank
authors.initials: F
authors.lastname: Tiedemann
mesh_terms: D003256:Community Participation; D004465:Economic Competition; D017722:Hospital Charges / Q000458:organization & administration*; D014481:United States