title: Reducing cancer risk in rural communities through supermarket interventions.
abstract: Cancer risk is high, and prevention efforts are often minimal in rural communities. Feasible means of encouraging lifestyles that will reduce cancer risk for residents of rural communities are needed. This project developed and tested a model that could be feasibly adopted by rural communities to reduce cancer risk. This model focuses on incorporating multi-faceted cancer risk education in the local supermarket. As the supermarket functions both as the primary food source and an information source in small rural communities, the supermarket focus encourages the development of a community environment supportive of lifestyles that should reduce residents' risk for cancer. The actions taken to implement the model and the challenges that communities would have in implementing the model are identified.
authors.affiliation: Department of Nutrition, Hospitality, and Retailing, College of Human Sciences, Texas Tech University, Lubbock, TX 79409-1240, USA. barent.mccool@ttu.edu
authors.forename: Barent N
authors.initials: BN
authors.lastname: McCool
authors.forename: Conrad P
authors.initials: CP
authors.lastname: Lyford
authors.forename: Natalie
authors.initials: N
authors.lastname: Hensarling
authors.forename: Barbara
authors.initials: B
authors.lastname: Pence
authors.forename: Audrey C
authors.initials: AC
authors.lastname: McCool
authors.forename: Janani
authors.initials: J
authors.lastname: Thapa
authors.forename: Eric
authors.initials: E
authors.lastname: Belasco
authors.forename: Tyra M
authors.initials: TM
authors.lastname: Carter
mesh_terms: D003153:Community Health Services / Q000706:statistics & numerical data*; D005523:Food Supply; D015438:Health Behavior; D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008389:Marketing of Health Services / Q000706:statistics & numerical data*; D009369:Neoplasms / Q000517:prevention & control*; D012308:Risk Management; D012424:Rural Population