title: Developing inclusive design expertise within a client/consultancy relationship.
abstract: TheAlloy have been working together with British Telecom (BT), as their product design consultants, for over ten years. During that time BT have undergone a key transformation which has had a profound impact on their design focus. This transformation has seen BT actively embrace inclusive design as a core driver for their business objectives. As part of that journey, TheAlloy have in turn developed core competencies which have not only supported BT's transition, but impacted the consultancy's ability to offer these services to other clients. This paper reflects on the development of that relationship and those competencies through a series of project case studies.
authors.affiliation: Philips Consumer Lifestyle, The Netherlands. Electronic address: nina.warburton@philips.com.
authors.forename: Nina
authors.initials: N
authors.lastname: Warburton
authors.affiliation: TheAlloy, UK. Electronic address: gus@thealloy.com.
authors.forename: Gus
authors.initials: G
authors.lastname: Desbarats
authors.affiliation: University of Cambridge, UK.
authors.forename: Ian
authors.initials: I
authors.lastname: Hosking
mesh_terms: D003253:Consultants; D004867:Equipment Design; D006804:Ergonomics; D006801:Humans; D013672:Technology; D013689:Telephone; D006113:United Kingdom
keywords: Consumer centric design; Inclusive design; Product design; Telecommunications; Telecoms