title: Employing the church as a marketer of cancer prevention: a look at a health promotion project aimed to reduce colorectal cancer among African Americans in the Midwest.
abstract: Health promotion programs designed to address colorectal cancer disparities among African Americans are increasing. Unfortunately, this group still shoulders a disproportionate mortality burden in the United States; these numbers are also reflective of colorectal cancer (CRC) disparities in the Midwest. The purpose of this study was to extrapolate results from in-depth interviews and brief surveys on the effectiveness of the church as a social marketer of CRC-prevention messages. Results show that pastors believe the congregation has limited knowledge about CRC risk and prevention; they also believe the church can improve cancer-prevention communication among members and those affiliated with the church.
authors.affiliation: Department of Family Medicine, University of Kansas Medical Center, Kansas City, KS 66160, USA. clumpkins@kumc.edu
authors.forename: Crystal Y
authors.initials: CY
authors.lastname: Lumpkins
authors.forename: Candice R
authors.initials: CR
authors.lastname: Coffey
authors.forename: Christine M
authors.initials: CM
authors.lastname: Daley
authors.forename: K Allen
authors.initials: KA
authors.lastname: Greiner
mesh_terms: D001741:Black or African American / Q000193:education / Q000523:psychology; D002835:Christianity; D015179:Colorectal Neoplasms / Q000517:prevention & control*; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion / Q000379:methods*; D054624:Health Status Disparities; D006801:Humans; D008297:Male; D008403:Mass Screening; D010174:Pamphlets; D010865:Pilot Projects; D040241:Social Marketing; D014481:United States