title: The art of marketing a successful private duty agency: always be mindful of your core.
authors.affiliation: Cypress HomeCare Solutions in Phoenix, Arizona, USA. bobroth@cypresshomecare.com
authors.forename: Bob
authors.initials: B
authors.lastname: Roth
mesh_terms: D004465:Economic Competition; D018574:Home Care Agencies / Q000191:economics / Q000458:organization & administration*; D006801:Humans; D007373:Interinstitutional Relations; D008389:Marketing of Health Services / Q000191:economics / Q000379:methods / Q000458:organization & administration*; D009744:Nursing, Private Duty / Q000191:economics / Q000458:organization & administration*