title: To nudge or not to nudge--that is not the question.
abstract: Employers recognize that the cost of ill-health remains one open to modification. As such, well-designed health promotion programs have a place on the agenda of workplaces. Beyond awareness and education, however, sustainable and effective change in health status and related cost require changes in behaviour. With a deeper understanding of the individual, as well as the incentive (both financial and nonfinancial) that motivates him or her, achieving significant and sustained behaviour change becomes more realistic.
authors.affiliation: Health Strategies and Solutions, Aon Hewitt.
authors.forename: Mike
authors.initials: M
authors.lastname: Kennedy
mesh_terms: D015438:Health Behavior; D006291:Health Policy; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D008019:Life Style; D009042:Motivation