title: Serving with honor.
authors.forename: Chip R
authors.initials: CR
authors.lastname: Bell
mesh_terms: D003132:Commerce / Q000331:legislation & jurisprudence*; D003258:Consumer Behavior; D006801:Humans; D018907:Privacy / Q000331:legislation & jurisprudence*; D035521:Supreme Court Decisions; D035502:Trust; D014481:United States