title: What matters most in commercial success: first-in-class or best-in-class?
authors.affiliation: The Boston Consulting Group, Münstergasse 2, 8001 Zürich ZH, Switzerland. schulze.ulrik@bcg.com
authors.forename: Ulrik
authors.initials: U
authors.lastname: Schulze
authors.forename: Michael
authors.initials: M
authors.lastname: Ringel
mesh_terms: D000818:Animals; D055808:Drug Discovery / Q000379:methods / Q000592:standards / Q000639:trends*; D004345:Drug Industry / Q000379:methods / Q000592:standards / Q000639:trends*; D006801:Humans; D018581:Technology Transfer