title: "Even a donation one time in your live will help...": the effect of the legitimizing paltry contribution technique on blood donation.
abstract: Previous research has found that the statement "Even a penny will help" incorporated in charity donation requests increases compliance. The present study analyzed the effectiveness of this technique using a novel solicitation and an intermediate delay between the statement and the actual execution of the requested act. University students were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. Solicitors wore a tee-shirt on which the statement "Even a donation one time in your live will help..." was either present or not. Results show that more participants gave their blood when this statement appeared on the tee-shirt.
authors.affiliation: Université de Bretagne-Sud, UFR DSEG, Institut de Management de Bretagne-Sud (IMABS), Rue de la loi, 56000 Vannes, France. Electronic address: nicolas.gueguen@univ-ubs.fr.
authors.forename: Nicolas
authors.initials: N
authors.lastname: Guéguen
mesh_terms: D000533:Altruism; D001782:Blood Donors / Q000193:education* / Q000523:psychology*; D016022:Case-Control Studies; D005260:Female; D006291:Health Policy; D006801:Humans; D008297:Male; D009042:Motivation
keywords: Altruism; Blood donation; Compliance; Legitimization of paltry favors