title: Payers and pharma bridging direct-to-consumer divide.
authors.affiliation: Stellar Managed Care Consulting. istudin@stellarmc.com
authors.forename: Ira
authors.initials: I
authors.lastname: Studin
mesh_terms: D003256:Community Participation; D004345:Drug Industry; D008329:Managed Care Programs; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States