title: When moral identity symbolization motivates prosocial behavior: the role of recognition and moral identity internalization.
abstract: This article examines the role of moral identity symbolization in motivating prosocial behaviors. We propose a 3-way interaction of moral identity symbolization, internalization, and recognition to predict prosocial behavior. When moral identity internalization is low, we hypothesize that high moral identity symbolization motivates recognized prosocial behavior due to the opportunity to present one's moral characteristics to others. In contrast, when moral identity internalization is high, prosocial behavior is motivated irrespective of the level of symbolization and recognition. Two studies provide support for this pattern examining volunteering of time. Our results provide a framework for predicting prosocial behavior by combining the 2 dimensions of moral identity with the situational factor of recognition.
authors.affiliation: Smeal College of Business.
authors.forename: Karen Page
authors.initials: KP
authors.lastname: Winterich
authors.forename: Karl
authors.initials: K
authors.lastname: Aquino
authors.forename: Vikas
authors.initials: V
authors.lastname: Mittal
authors.forename: Richard
authors.initials: R
authors.lastname: Swartz
mesh_terms: D004645:Empathy / Q000502:physiology; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D009014:Morals; D009042:Motivation / Q000502:physiology*; D021641:Recognition, Psychology / Q000502:physiology*; D012919:Social Behavior; D012933:Social Identification; D011795:Surveys and Questionnaires; D013561:Symbolism; D014838:Volunteers / Q000523:psychology