title: The 'evil albino' stereotype: an impediment to the right to equality.
abstract: This article address the 'evil albino' plot device or albino bias as portrayed in films and explores how such labelling stimulates societal intolerance and discrimination against People Living With Albinism. The article reveals how media perpetuates stereotypes of albinism through their portrayal of role players and argues that the continued existence of such stereotypes is a failure to see albinism for what it is: a medical condition. The article further discusses Albinism related stigma and discrimination against the backdrop of the 'evil albino' plot device.
authors.affiliation: mswelmm@unisa.ac.za
authors.forename: Maureen
authors.initials: M
authors.lastname: Mswela
mesh_terms: D000417:Albinism; D002961:Civil Rights / Q000331:legislation & jurisprudence*; D006801:Humans; D008402:Mass Media; D011287:Prejudice; D013240:Stereotyping