title: How is your organization getting ready for the exchange? What marketing strategies are you pursuing? Interview by Rhoda Weiss.
authors.forename: Deborah
authors.initials: D
authors.lastname: Gordon
authors.forename: Patrick
authors.initials: P
authors.lastname: Dyson
authors.forename: Dalal
authors.initials: D
authors.lastname: Haldeman
authors.forename: Erinne
authors.initials: E
authors.lastname: Dyer
authors.forename: Matt
authors.initials: M
authors.lastname: Gove
authors.forename: Teresa
authors.initials: T
authors.lastname: Murphy
authors.forename: Tom
authors.initials: T
authors.lastname: Vitelli
authors.forename: Mark
authors.initials: M
authors.lastname: Rothwell
mesh_terms: D062265:Health Insurance Exchanges; D008389:Marketing of Health Services / Q000379:methods*; D058991:Patient Protection and Affordable Care Act; D014481:United States