title: Strategy for market expansion: medical services of Traditional Chinese Medicine.
abstract: OBJECTIVE
  To explore a possible strategy of market expansion for Traditional Chinese Medicine (TCM) medical services
  
  
  METHODS
  Based on literature study and the data collected through a survey with a specifically-designed questionnaire, a strategy was suggested for TCM medical services entities.
  
  
  RESULTS
  The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine.
  
  
  CONCLUSIONS
  [corrected] TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly.
authors.affiliation: School of Administration, Beijing University of Chinese Medicine, Beijing 100029, China.
authors.forename: Zhiwei
authors.initials: Z
authors.lastname: Wang
authors.forename: Zongyou
authors.initials: Z
authors.lastname: Li
mesh_terms: D000529:Complementary Therapies / Q000191:economics; D003695:Delivery of Health Care / Q000191:economics*; D019981:Health Care Sector; D006801:Humans; D008516:Medicine, Chinese Traditional / Q000191:economics*; D011795:Surveys and Questionnaires