title: Integrating technology readiness into the expectation-confirmation model: an empirical study of mobile services.
abstract: The aim of this study was to integrate technology readiness into the expectation-confirmation model (ECM) for explaining individuals' continuance of mobile data service usage. After reviewing the ECM and technology readiness, an integrated model was demonstrated via empirical data. Compared with the original ECM, the findings of this study show that the integrated model may offer an ameliorated way to clarify what factors and how they influence the continuous intention toward mobile services. Finally, the major findings are summarized, and future research directions are suggested.
authors.affiliation: Department of Accounting Information, Southern Taiwan University of Science and Technology, Tainan City, Taiwan.
authors.forename: Shih-Chih
authors.initials: SC
authors.lastname: Chen
authors.forename: Ming-Ling
authors.initials: ML
authors.lastname: Liu
authors.forename: Chieh-Peng
authors.initials: CP
authors.lastname: Lin
mesh_terms: D000328:Adult; D059031:Anticipation, Psychological; D001290:Attitude; D040421:Cell Phone / Q000706:statistics & numerical data*; D005260:Female; D006801:Humans; D008297:Male; D008960:Models, Psychological; D013672:Technology; D055815:Young Adult