title: A qualitative evaluation of 40 voluntary, smoke-free, multiunit, housing policy campaigns in California.
abstract: BACKGROUND
  Although it is legal for multiunit housing (MUH) property owners in all 50 states to prohibit smoking on their premises, including in individual units, MUH constitutes a relatively new setting to reduce exposure to secondhand smoke via voluntary smoke-free policy. This paper examines California state-funded smoke-free MUH policy campaigns between 2004 and 2010.
  
  
  METHODS
  A cross-case analysis of 40 state-funded smoke-free MUH policy campaigns was conducted via an examination of final evaluation reports submitted to the California Tobacco Control Program.
  
  
  RESULTS
  The most effective voluntary smoke-free MUH policy campaigns typically included: (1) learning the local [MUH] context, (2) finding and using a champion, (3) partnering with like-minded organisations, (4) building relationships with stakeholders, (5) collecting and using local data and (6) making a compelling case to decision makers.
  
  
  CONCLUSIONS
  The aforementioned steps tended to be intertwined, and successfully securing voluntary smoke-free MUH policy required a strategic but flexible plan of implementation prior to entrance into the field. Campaigns designed to enhance voluntary smoke-free MUH policy adoption should underscore the economic viability of such policies during each strategic step.
authors.affiliation: Center for Program Design & Evaluation at Dartmouth, Lebanon, New Hampshire, USA.
authors.forename: Travis D
authors.initials: TD
authors.lastname: Satterlund
authors.affiliation: Center for Evaluation and Research, University of California, Davis; Davis, California, USA.
authors.forename: Jeanette
authors.initials: J
authors.lastname: Treiber
authors.affiliation: Center for Evaluation and Research, University of California, Davis; Davis, California, USA.
authors.forename: Robin
authors.initials: R
authors.lastname: Kipke
authors.affiliation: Center for Evaluation and Research, University of California, Davis; Davis, California, USA.
authors.forename: Diana
authors.initials: D
authors.lastname: Cassady
mesh_terms: D002140:California; D006291:Health Policy; D006293:Health Promotion / Q000379:methods*; D006798:Housing; D006801:Humans; D011634:Public Health; D036301:Qualitative Research; D061845:Smoke-Free Policy; D016540:Smoking Cessation; D000074606:Smoking Prevention; D014028:Tobacco Smoke Pollution / Q000517:prevention & control*
chemical_list: D014028:Tobacco Smoke Pollution
keywords: Priority/special populations; Public policy; Secondhand smoke