title: Making every contact count: an evaluation.
abstract: OBJECTIVE
  To conduct an initial evaluation of a behaviour change programme called 'Making Every Contact Count' (MECC).
  
  
  METHODS
  Retrospective interview study.
  
  
  METHODS
  In depth qualitative interviews with key stakeholders engaged in the delivery of MECC which were digitally recorded, transcribed and analysed thematically using framework analysis.
  
  
  RESULTS
  The responses of those involved were generally favourable and although the 'intuitive' nature of the idea of Making Every Contact Count clearly resonated with interviewees, the take up was variable across different organisations.
  
  
  CONCLUSIONS
  The approach to MECC described here was based on some of the principles outlined in the NICE Guidance on behaviour change published in 2007. The report shows that MECC has considerable potential for changing staff behaviour in relation promoting health enhancing behaviour among members of the general public coming into contact with services.
authors.affiliation: The Herbert Simon Institute for Public Policy and Management, Manchester Business School, UK.
authors.forename: A
authors.initials: A
authors.lastname: Nelson
authors.forename: C
authors.initials: C
authors.lastname: de Normanville
authors.forename: K
authors.initials: K
authors.lastname: Payne
authors.forename: M P
authors.initials: MP
authors.lastname: Kelly
mesh_terms: D017408:Guidelines as Topic; D015438:Health Behavior; D006293:Health Promotion / Q000379:methods* / Q000458:organization & administration*; D006801:Humans; D007398:Interpersonal Relations; D015397:Program Evaluation; D036301:Qualitative Research; D012189:Retrospective Studies; D006113:United Kingdom
keywords: Behaviour change; Making Every Contact Count; NHS and local authority staff; NICE