title: From adolescent daughter to mother: exploring message design strategies for breast and cervical cancer prevention and screening.
abstract: Early detection of breast and cervical cancers is one preventive behavior that may provide the adolescent daughter with a unique opportunity to provide encouragement to her mother or guardian to obtain screening. This study explored the design strategies necessary for developing an effective daughter-initiated message about screening for breast and cervical cancers. Thirty-two (N = 64) African-American mother-daughter dyads were interviewed about parenting style, goodwill, and daughters' credibility and risk behaviors that might influence receptivity toward a screening appeal. Mothers indicated that a tailored, emotional appeal combined with cancer facts delivered in a private setting would be most effective. Daughters were perceived as highly credible messengers and were perceived to have high levels of goodwill toward their mothers, regardless of risk behaviors.
authors.affiliation: Department of Social and Behavioral Health, Virginia Commonwealth University, School of Medicine, Richmond, VA 23219, USA. mmosavel@vcu.edu
authors.forename: Maghboeba
authors.initials: M
authors.lastname: Mosavel
authors.forename: Maureen Wilson
authors.initials: MW
authors.lastname: Genderson
mesh_terms: D000293:Adolescent; D000328:Adult; D001943:Breast Neoplasms / Q000175:diagnosis / Q000517:prevention & control*; D002648:Child; D055088:Early Detection of Cancer / Q000706:statistics & numerical data*; D042241:Early Diagnosis; D005260:Female; D006293:Health Promotion; D006801:Humans; D008875:Middle Aged; D009034:Mother-Child Relations; D009035:Mothers / Q000523:psychology*; D009042:Motivation; D011379:Prognosis; D040242:Risk Reduction Behavior; D002583:Uterine Cervical Neoplasms / Q000175:diagnosis / Q000517:prevention & control*