title: Should physician executives stoop to popularizing medicine?
authors.affiliation: Shire Pharmaceuticals, Wayne, PA, USA. alazarus@shire.com
authors.forename: Arthur
authors.initials: A
authors.lastname: Lazarus
mesh_terms: D006801:Humans; D008389:Marketing of Health Services / Q000379:methods / Q000592:standards*; D008486:Physician Executives / Q000592:standards*; D014481:United States; D014486:United States Food and Drug Administration