title: Increasing revenue through idea generation at University Health Network.
abstract: To enhance products and services provided to researchers and generate external revenue, research operations at the University Health Network implemented an ideation revenue generation framework for evaluation of product ideas for launch to external market. The framework consists of coordinated cross-functional teamwork in idea development and formal evaluation by research operations senior management based on standard criteria. The framework accelerates launch to market of products and services, facilitates due diligence review, increases staff competencies and engagement, and helps foster innovative thinking.
authors.affiliation: University Health Network, Research Operations, Toronto, Ontario, Canada. alcia@uhnresearch.ca
authors.forename: Lisa
authors.initials: L
authors.lastname: Alcia
mesh_terms: D003405:Creativity; D003659:Decision Making, Organizational; D004465:Economic Competition; D006785:Hospitals, University / Q000191:economics*; D007182:Income; D009864:Ontario; D019982:Organizational Case Studies; D016730:Program Development / Q000379:methods