title: Improving biotechnology communication.
abstract: Successful dialog between science and the public is vital for the development and introduction of new technologies. The National Academy of Science and Engineering in Germany has analysed experiences gained from controversies and communication strategies surrounding green genetic engineering and other fields of biotechnology, from a communications and social science viewpoint, as well as a historical perspective. From this, recommendations on how to communicate biotechnology in the future, with objectivity and balance, have been derived.
authors.affiliation: acatech, National Academy of Science and Engineering, Munich, Germany. weitze@acatech.de.
authors.forename: Marc-Denis
authors.initials: MD
authors.lastname: Weitze
authors.forename: Alfred
authors.initials: A
authors.lastname: Pühler
mesh_terms: D001709:Biotechnology; D003142:Communication; D005818:Genetic Engineering; D005858:Germany; D006801:Humans; D007221:Industry; D033181:Information Dissemination / Q000379:methods*; D011639:Public Opinion; D012586:Science / Q000193:education