title: 'Action. Adventure. Special offers.': How Marlboro engages consumers on its website.
authors.affiliation: Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA.
authors.forename: Vinu
authors.initials: V
authors.lastname: Ilakkuvan
authors.affiliation: Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.
authors.forename: Jennifer
authors.initials: J
authors.lastname: Cantrell
authors.affiliation: Department of Research and Evaluation, Legacy, Washington, District of Columbia, USA Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, Maryland, USA.
authors.forename: Donna
authors.initials: D
authors.lastname: Vallone
mesh_terms: D006801:Humans; D020407:Internet; D040541:Marketing; D012907:Smoking; D019460:Tobacco Industry
keywords: Advertising and Promotion; Social marketing; Tobacco industry