title: The television drama-documentary (dramadoc) as a form of science communication.
abstract: This article examines the dramadoc genre's potential to enhance public understanding of science. It focuses on a case study of the UK dramadoc If…Cloning Could Cure Us, which employed a combination of fictionalised drama, documentary interviews and interactive features to explore uses of human cloning in stem cell research. The author conducted 20 focus group screenings of the programme to examine the impact that the dramadoc had on people's knowledge and opinions. Results show that although critics claim that the genre's combination of fact and fiction will lead audiences to misunderstandings, the dramadoc also has the potential to increase people's scientific understandings. New understandings, however, do not necessarily translate into more favourable attitudes towards the topic. The article concludes by arguing that in spite of the programme's achievements in improving public understanding of science, the dramadoc could have gone further to engage audiences in genuine dialogue about the new technology.
authors.affiliation: University of Alberta, Canada.
authors.forename: Grace
authors.initials: G
authors.lastname: Reid
keywords: cloning; drama-documentary; interactive media; public engagement; public understanding of science; science communication; stem cells; television