title: Resistance to agricultural biotechnology: the importance of distinguishing between weak and strong public attitudes.
abstract: Empirical research shows that European governments and retailers are unlikely to be directly punished by taxpayers and consumers if they move away from their anti-GMO positions and policies. However, it is ultimately not the weak attitudes of taxpayers and consumers that matter to governments and retailers but the strong attitudes of the noisy anti-biotech movement. (Image: Highway signs: ©maxmitzu - Fotolia.com; woman and balance: ©lassedesignen - Fotolia.com).
authors.affiliation: Center for Corporate Responsibility and Sustainability (CCRS), University of Zurich, Zürich, Switzerland. aernip@intern.ethz.ch.
authors.forename: Philipp
authors.initials: P
authors.lastname: Aerni
mesh_terms: D000383:Agriculture; D001290:Attitude; D001709:Biotechnology; D018556:Crops, Agricultural; D019049:Developed Countries / Q000191:economics; D003906:Developing Countries / Q000191:economics; D036262:Empirical Research; D005060:Europe; D030841:Food, Genetically Modified; D005818:Genetic Engineering / Q000941:ethics / Q000523:psychology; D036281:Genetic Research / Q000941:ethics; D006801:Humans; D030821:Plants, Genetically Modified; D011639:Public Opinion