title: Does use of 'non-trial' cessation support help explain the lack of effect from offering NRT to quitline callers in a RCT?
authors.affiliation: Department of Epidemiology and Public Health, UK Centre for Tobacco Control Studies, University of Nottingham, Nottingham, UK.
authors.forename: Graeme
authors.initials: G
authors.lastname: Docherty
authors.affiliation: Department of Epidemiology and Public Health, UK Centre for Tobacco Control Studies, University of Nottingham, Nottingham, UK.
authors.forename: Sarah
authors.initials: S
authors.lastname: Lewis
authors.affiliation: Department of Epidemiology and Public Health, Cancer Research UK Health Behaviour Research Centre, UK Centre for Tobacco Control Studies, University College London, London, UK.
authors.forename: Andy
authors.initials: A
authors.lastname: McEwen
authors.affiliation: UK Centre for Tobacco Control Studies, Institute of Social Marketing, University of Stirling, Stirling, UK.
authors.forename: Linda
authors.initials: L
authors.lastname: Bauld
authors.affiliation: Division of Primary Care, UK Centre for Tobacco Control Studies and NIHR School for Primary Care Research, University of Nottingham, Queen's Medical Centre, Nottingham, UK.
authors.forename: Tim
authors.initials: T
authors.lastname: Coleman
mesh_terms: D005260:Female; D006296:Health Services / Q000706:statistics & numerical data*; D015277:Hotlines; D006801:Humans; D008297:Male; D016540:Smoking Cessation / Q000379:methods*; D000074606:Smoking Prevention; D061485:Tobacco Use Cessation Devices / Q000706:statistics & numerical data*
keywords: Cessation; Harm Reduction; Nicotine