title: QR codes: next level of social media.
abstract: The OR code, which is short for quick response code, system was invented in Japan for the auto industry. Its purpose was to track vehicles during manufacture; it was designed to allow high-speed component scanning. Now the scanning can be easily accomplished via cell phone, making the technology useful and within reach of your patients. There are numerous applications for OR codes in the contemporary medical practice. This article describes QR codes and how they might be applied for marketing and practice management.
authors.affiliation: Idea Village, New Orleans, Louisiana, USA. doctorwhiz@gmail.com
authors.forename: Wesley
authors.initials: W
authors.lastname: Gottesman
authors.forename: Neil
authors.initials: N
authors.lastname: Baum
mesh_terms: D040421:Cell Phone; D001330:Electronic Data Processing; D006801:Humans; D040541:Marketing / Q000379:methods; D010346:Patient Care Management / Q000379:methods; D011216:Practice Management, Medical; D061108:Social Media / Q000639:trends*; D014481:United States