title: High hurdles for HHS: needs new ways to lure first-time insured.
authors.forename: Jessica
authors.initials: J
authors.lastname: Zigmond
authors.forename: Rich
authors.initials: R
authors.lastname: Daly
mesh_terms: D003159:Community-Institutional Relations; D054626:Consumer Health Information / Q000191:economics / Q000379:methods*; D006284:Health Plan Implementation / Q000191:economics* / Q000331:legislation & jurisprudence / Q000379:methods; D006801:Humans; D007348:Insurance, Health / Q000191:economics* / Q000331:legislation & jurisprudence; D008389:Marketing of Health Services / Q000191:economics* / Q000379:methods; D010342:Patient Acceptance of Health Care; D058991:Patient Protection and Affordable Care Act / Q000191:economics* / Q000592:standards; D011057:Politics; D014481:United States; D014483:United States Dept. of Health and Human Services; D019472:Universal Health Insurance / Q000331:legislation & jurisprudence