title: Establishing brand loyalty in health care-what to learn from other industries.
authors.affiliation: University of Minnesota School of Public Health, USA. zisme006@umn.edu
authors.forename: Daniel K
authors.initials: DK
authors.lastname: Zismer
mesh_terms: D007221:Industry; D008389:Marketing of Health Services / Q000379:methods*; D017060:Patient Satisfaction; D018581:Technology Transfer; D014481:United States