title: Men's and women's responses to two-sided health news coverage: a moderated mediation model.
abstract: This study explores how audiences respond to news coverage of food and nutrition topics when that coverage provides either 2-sided (positive and negative) information or 1-sided, unanimously positive information. A moderated mediation model helps clarify the different impacts of 2- and 1-sided news coverage and the psychological processes they elicit. Specifically, gender moderates the relative effects of 1- and 2-sided news stories; ambivalent feelings play a mediating role in the process. The findings confirm the model predictions: When reading 2-sided as opposed to 1-sided news, men experience more ambivalent feelings, less favorable attitudes toward the health issues, and lower intentions to adopt the advocated behaviors, whereas women do not exhibit such differences. Moreover, the ambivalent feelings mediate the interaction between gender and news presentation (i.e., 1- or 2-sided) on attitudes toward health issues and behavioral intentions to adopt advocated health behaviors.
authors.affiliation: a Department of Advertising , National Chengchi University , Taipei , Taiwan.
authors.forename: Chingching
authors.initials: C
authors.lastname: Chang
mesh_terms: D000328:Adult; D001294:Attitude to Health; D005260:Female; D015438:Health Behavior; D058015:Health Communication / Q000379:methods*; D006801:Humans; D033182:Intention; D008297:Male; D008402:Mass Media; D008960:Models, Psychological; D012737:Sex Factors; D055815:Young Adult