title: Reaching soldiers with untreated substance use disorder: lessons learned in the development of a marketing campaign for the Warrior Check-Up study.
abstract: The Warrior Check-Up, a confidential telephone-delivered intervention, is designed to reach active-duty soldiers with untreated substance-use disorder at a large U.S. military base. This paper describes the development and successful implementation of the study's marketing strategies at the recruitment period's midpoint (2010-2012). Qualitative analyses of focus groups (n = 26) and survey responses (n = 278) describe the process of campaign design. Measures of demographics, media exposure, post-traumatic stress, anxiety and depression gathered from callers (n = 172) are used in quantitative analysis assessing the campaign's success in reaching this population. Implications, limitations, and suggestions for future research are discussed. Department of Defense provided study funding.
authors.affiliation: University of Washington, School of Social Work, 909 NE 43rd St., Suite 304, Seattle, WA 98105, USA. towalton@uw.edu
authors.forename: Thomas O
authors.initials: TO
authors.lastname: Walton
authors.forename: Denise D
authors.initials: DD
authors.lastname: Walker
authors.forename: Debra L
authors.initials: DL
authors.lastname: Kaysen
authors.forename: Roger A
authors.initials: RA
authors.lastname: Roffman
authors.forename: Lyungai
authors.initials: L
authors.lastname: Mbilinyi
authors.forename: Clayton
authors.initials: C
authors.lastname: Neighbors
mesh_terms: D000328:Adult; D003159:Community-Institutional Relations; D005260:Female; D017144:Focus Groups; D006801:Humans; D007407:Interviews as Topic; D008297:Male; D040541:Marketing / Q000379:methods*; D001523:Mental Disorders / Q000150:complications / Q000523:psychology*; D008875:Middle Aged; D008889:Military Personnel / Q000523:psychology*; D010342:Patient Acceptance of Health Care / Q000523:psychology; D016730:Program Development; D015397:Program Evaluation; D019966:Substance-Related Disorders / Q000150:complications / Q000523:psychology*; D014481:United States; D059030:United States Department of Defense