title: Social media: pledges show that going viral works.
authors.affiliation: NHS Change Day.
authors.forename: Joe
authors.initials: J
authors.lastname: Mccrea
mesh_terms: D000846:Anniversaries and Special Events; D001364:Awareness; D003299:Cooperative Behavior; D009936:Organizational Innovation; D058996:Quality Improvement; D061108:Social Media; D013222:State Medicine; D006113:United Kingdom