title: How to manage a hospital PR crisis. Interviewed by Gini Dietrich.
abstract: Action steps hospitals and health systems should take to prepare for a public relations (PR) crisis include the following: Develop a plan for dealing with PR crises that establishes a central incident command center and sets forth clear lines of authority and responsibility. Provide the name, phone number, email address, and other contact information for a knowledgeable person who can respond to media inquiries. Act fast--within a couple of hours--to explain the facts.
authors.forename: J Stuart
authors.initials: JS
authors.lastname: Showalter
mesh_terms: D006761:Hospitals; D011641:Public Relations; D012308:Risk Management / Q000379:methods*; D014481:United States