title: Applying the concepts of innovation strategies to plastic surgery.
abstract: BACKGROUND
  Plastic surgery has a well-known history of innovative procedures and products. However, with the rise in competition, such as aesthetic procedures being performed by other medical specialties, there is a need for continued innovation in plastic surgery to create novel treatments to advance this specialty. Although many articles introduce innovative technologies and procedures, there is a paucity of publications to highlight the application of principles of innovation in plastic surgery.
  
  
  METHODS
  The authors review the literature regarding business strategies for innovation.
  
  
  RESULTS
  The authors evaluate concepts of innovation, process of innovation (i.e., idea generation, idea evaluation, idea conversion, idea diffusion, and adoption), ethical issues, and application to plastic surgery.
  
  
  CONCLUSIONS
  Adopting a business model of innovation is helpful for promoting a new paradigm of progress to propel plastic surgery to new avenues of creativity.
authors.affiliation: Beijing, People's Republic of China; and Ann Arbor, Mich. From the Plastic Surgery Hospital, Peking Union Medical College, Chinese Academy of Medical Science, and the Section of Plastic Surgery, Department of Surgery, University of Michigan Health System.
authors.forename: Yirong
authors.initials: Y
authors.lastname: Wang
authors.forename: Sandra V
authors.initials: SV
authors.lastname: Kotsis
authors.forename: Kevin C
authors.initials: KC
authors.lastname: Chung
mesh_terms: D002681:China; D005260:Female; D006801:Humans; D008297:Male; D009936:Organizational Innovation; D011216:Practice Management, Medical / Q000458:organization & administration*; D010818:Practice Patterns, Physicians' / Q000458:organization & administration; D058996:Quality Improvement; D019651:Plastic Surgery Procedures / Q000592:standards* / Q000639:trends; D013518:Surgery, Plastic / Q000458:organization & administration*
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