title: Awareness of tobacco advertising, perceived harms of smoking, and beliefs about tobacco control among a sample of Shanghainese in China.
abstract: This study aims to examine beliefs among residents of Shanghai, China concerning tobacco advertising and control policies concurrent with new restrictions on tobacco use and advertising in the city. A total of 518 residents of Shanghai completed a telephone interview survey. We found that 51% of participants had seen or heard of the Zhonghua cigarette brand's 'Love China' tobacco ad campaign in the past 2 years, 59% believed that the campaign would influence people to buy this specific cigarette brand as a gift, and 30% believed that it would encourage smoking. More than 75% of respondents would support legislation banning tobacco advertising in all public places, and 88% would support legislation prohibiting smoking in all public places. Multivariate analyses indicated that those who were female, more than 50 years, have accepted college and above education, and perceived greater benefits to smoking cessation were more likely to support banning tobacco advertising and prohibiting smoking in public places. Non-smokers were more likely to support prohibiting smoking in public places. The findings suggest that although tobacco advertising is widely prevalent in Shanghai, it is disliked by the public. Respondents showed high levels of support for tobacco control policies.
authors.affiliation: Department of Preventive of Medicine, Fudan University's SPH, 138 Yixueyuan Road, Shanghai 200032, People's Republic of China, Medical College of Fudan University, P.O. Box 275, 138 Yixueyuan Road, Shanghai 200032, People's Republic of China, Journalism School of Fudan University, 400 Guoding Road, Shanghai 200433, People's Republic of China, Department of Behavioral Sciences & Health Education, Emory University's Rollins SPH, 1518 Clifton Road, Atlanta, Georgia 30322, USA and Hubert Department of Global Health, Emory University's Rollins SPH, 1518 Clifton Road, Atlanta, Georgia 30322, USA.
authors.forename: PinPin
authors.initials: P
authors.lastname: Zheng
authors.forename: Haihong
authors.initials: H
authors.lastname: Qian
authors.forename: Fan
authors.initials: F
authors.lastname: Wang
authors.forename: Shaojing
authors.initials: S
authors.lastname: Sun
authors.forename: Eric J
authors.initials: EJ
authors.lastname: Nehl
authors.forename: Frank Y
authors.initials: FY
authors.lastname: Wong
mesh_terms: D000328:Adult; D000329:Advertising; D002681:China; D016001:Confidence Intervals; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008875:Middle Aged; D016017:Odds Ratio; D036301:Qualitative Research; D012907:Smoking / Q000009:adverse effects* / Q000331:legislation & jurisprudence*; D062789:Tobacco Products / Q000506:poisoning*; D014029:Tobacco Use Disorder