title: Maximizing engagement in the American Psychological Association and its affiliated professional associations: 2012 annual report of the Policy and Planning Board.
abstract: APA Bylaws Article XI.7 requires that the Policy and Planning Board report annually by publication to the membership and review the structure and function of the Association as a whole every fifth year. This report offers a framework for how to strategically and systematically provide a range of high-value engagement opportunities across membership cohorts and activities. The first section provides a selected overview of literature related to engagement and offers some general considerations for incorporating research into evaluating and refining member engagement activities. Next, survey findings on why individuals join membership organizations are reviewed. Finally, 10 engagement domains as a framework for designing, evaluating, and monitoring the impact of engagement initiatives and activities are presented.
mesh_terms: D002755:Choice Behavior; D006801:Humans; D009937:Organizational Objectives; D016134:Organizational Policy; D011584:Psychology; D058992:Social Participation; D012958:Societies, Scientific