title: Hand hygiene promotion and the participation of infection control link nurses: an effective innovation to overcome campaign fatigue.
abstract: Campaign fatigue was evident in a large hospital in Hong Kong when hand hygiene compliance remained just above 50% after 4 years of aggressive and varied promotional activities. A new innovative strategy was developed that directly involved the infection control link nurses both in formulating the strategy and in implementing the various proposed programs. The new strategy was successful in increasing hand hygiene compliance to 83%.
authors.affiliation: Department of Pathology, Hong Kong Baptist Hospital, Kowloon Tong, Hong Kong.
authors.forename: Wing Hong
authors.initials: WH
authors.lastname: Seto
authors.forename: Shanny W S
authors.initials: SW
authors.lastname: Yuen
authors.forename: Christina W Y
authors.initials: CW
authors.lastname: Cheung
authors.forename: Patricia T Y
authors.initials: PT
authors.lastname: Ching
authors.forename: Benjamin J
authors.initials: BJ
authors.lastname: Cowling
authors.forename: Didier
authors.initials: D
authors.lastname: Pittet
mesh_terms: D003428:Cross Infection / Q000517:prevention & control*; D004501:Education, Medical / Q000379:methods*; D019983:Guideline Adherence / Q000706:statistics & numerical data; D063373:Hand Hygiene / Q000379:methods*; D006723:Hong Kong; D006801:Humans; D017053:Infection Control / Q000379:methods*; D009726:Nurses
keywords: Hand hygiene; Health care-associated infections; Promotional activities