title: Public preferences for colorectal cancer screening tests: a review of conjoint analysis studies.
abstract: A wide range of screening technologies is available for colorectal cancer screening. There is demand to discover public preferences for these tests on the rationale that tailoring screening to preferences may improve uptake. This review describes a type of study (conjoint analysis) used to assess people's preferences for colorectal cancer screening tests and critically evaluates research quality using a recently published set of guidelines. Most primary studies assessed preferences for colonoscopy and fecal occult blood testing but newer technologies (e.g., capsule endoscopy) have not yet been evaluated. Although studies often adhered to guidelines, there was limited correspondence between stated preferences and actual screening behavior. Future research should investigate how studies can go beyond the guidelines in order to improve this and also explore how test preferences may differ by important population subgroups.
authors.affiliation: Department of Epidemiology and Public Health, University College London, London, UK.
authors.forename: Alex
authors.initials: A
authors.lastname: Ghanouni
authors.forename: Samuel G
authors.initials: SG
authors.lastname: Smith
authors.forename: Steve
authors.initials: S
authors.lastname: Halligan
authors.forename: Andrew
authors.initials: A
authors.lastname: Plumb
authors.forename: Darren
authors.initials: D
authors.lastname: Boone
authors.forename: Guiqing Lily
authors.initials: GL
authors.lastname: Yao
authors.forename: Shihua
authors.initials: S
authors.lastname: Zhu
authors.forename: Richard
authors.initials: R
authors.lastname: Lilford
authors.forename: Jane
authors.initials: J
authors.lastname: Wardle
authors.forename: Christian
authors.initials: C
authors.lastname: von Wagner
mesh_terms: D003113:Colonoscopy / Q000379:methods / Q000592:standards / Q000639:trends; D015179:Colorectal Neoplasms / Q000175:diagnosis*; D019983:Guideline Adherence; D017408:Guidelines as Topic; D006801:Humans