title: Service versus product communication.
authors.forename: Myrna
authors.initials: M
authors.lastname: Milani
mesh_terms: D000329:Advertising; D000818:Animals; D003132:Commerce; D003142:Communication; D040541:Marketing; D018634:Veterinarians / Q000523:psychology*; D019155:Veterinary Drugs; D014730:Veterinary Medicine / Q000191:economics
chemical_list: D019155:Veterinary Drugs