Marketing little cigars and cigarillos: advertising, price, and associations with neighborhood demographics.
OBJECTIVE
We have documented little cigar and cigarillo (LCC) availability, advertising, and price in the point-of-sale environment and examined associations with neighborhood demographics.


METHODS
We used a multimodal real-time surveillance system to survey LCCs in 750 licensed tobacco retail outlets that sold tobacco products in Washington, DC. Using multivariate models, we examined the odds of LCC availability, the number of storefront exterior advertisements, and the price per cigarillo for Black & Mild packs in relation to neighborhood demographics.


RESULTS
The odds of LCC availability and price per cigarillo decreased significantly in nearly a dose-response manner with each quartile increase in proportion of African Americans. Prices were also lower in some young adult neighborhoods. Having a higher proportion of African American and young adult residents was associated with more exterior LCC advertising.


CONCLUSIONS
Higher availability of LCCs in African American communities and lower prices and greater outdoor advertising in minority and young adult neighborhoods may establish environmental triggers to smoke among groups susceptible to initiation, addiction, and long-term negative health consequences.
Jennifer Cantrell, Jennifer M. Kreslake, Ollie Ganz, Donna Vallone, and Haijun Xiao are with the Research and Evaluation Department, Legacy Foundation, Washington, DC. Jennifer L. Pearson, Andrew Anesetti-Rothermel, and Thomas R. Kirchner are with the Schroeder Institute for Tobacco Research and Policy Studies, Legacy Foundation.
Jennifer
J
Cantrell
Jennifer M
JM
Kreslake
Ollie
O
Ganz
Jennifer L
JL
Pearson
Donna
D
Vallone
Andrew
A
Anesetti-Rothermel
Haijun
H
Xiao
Thomas R
TR
Kirchner
D000293:Adolescent; D000328:Adult; D000329:Advertising / Q000379:methods; D001741:Black or African American; D003132:Commerce / Q000191:economics; D004219:District of Columbia; D006801:Humans; D036301:Qualitative Research; D012044:Regression Analysis; D012111:Residence Characteristics; D062789:Tobacco Products / Q000191:economics* / Q000600:supply & distribution*; D055815:Young Adult