Competing for consumers. Coming coordinated-care squeeze prompts providers to push into insurance market.
Squeezed by coordinated-care initiatives, a number of hospital systems are looking to help fill beds and reap more revenue by offering insurance plans on the state exchanges set to launch this fall. Some will use narrow networks, a strategy that allows systems to create a captive customer base. "I think it's going to be a huge growth area in the exchanges," says Jonathan Gruber, left, a professor of economics at MIT.
Melanie
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D004465:Economic Competition; D062265:Health Insurance Exchanges / Q000191:economics* / Q000331:legislation & jurisprudence; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods* / Q000639:trends; D009096:Multi-Institutional Systems / Q000191:economics* / Q000639:trends; D014481:United States