Looking into the future of foods and health.
The health of the population is compromised by poor dietary choices. Resolving this situation will require a substantial investment at many levels of science, agriculture and food industrialisation. If such investments are undertaken they will provide the opportunity to change the food marketplace from a product centric, to a consumer centric, strategy competing to deliver health benefits to individuals.
Professor, Department of Food Science and Technology, University of California - Davis, Davis CA, USA.
J Bruce
JB
German
assessment; food; health; metabolomics food reformulation; personalising