Using personas as an intermediate construct in the development of tailored messages: a case study.
Tailoring health education messages to patients' preferences for message style is believed to increase patients' susceptibility to the given advice. This paper presents a persona-centered approach towards creating tailored health messages for chronically ill patients. A case study of tailoring messages to the preferences of patients with coronary heart disease illustrates the approach and shows the need for patient-centered data collection so that personas reflect patients' preferences. Based on these personas, a manageable set of tailored messages can be created in a step-by-step approach.
Department of Medical Informatics, Academic Medical Center, Amsterdam, The Netherlands.
Sandra
S
Vosbergen
Anne-Marieke
AM
Wiggers
Joyca
J
Lacroix
Monique
M
Jaspers
Niels
N
Peek
D006804:Ergonomics / Q000379:methods*; D057220:Health Literacy; D006801:Humans; D033181:Information Dissemination / Q000379:methods*; D016247:Information Storage and Retrieval / Q000379:methods*; D009426:Netherlands; D010353:Patient Education as Topic / Q000379:methods*; D017060:Patient Satisfaction; D012984:Software; D012985:Software Design; D014584:User-Computer Interface