title: It's up to you: a multi-message, phased driver facility campaign to increase organ donation registration rates in Illinois.
abstract: BACKGROUND
  The present project applied successful strategies employed in previous driver facility campaigns occurring during the inception of a registry to examine whether these approaches are effective in growing a mature registry, a registry where the majority of individuals have had the opportunity to register as an organ donor.
  
  
  METHODS
  Driver facilities (N = 40) in Illinois with high (n = 20) and low (n = 20) organ donation registration percentages were selected and served as either intervention or control sites for the campaign.
  
  
  RESULTS
  Among facilities with historically high and low registration percentages, support for the campaign was found with the intervention facilities experiencing higher organ donation registration rates compared with control facilities. In addition, the results provide partial support for the effectiveness of employing a multi-message, phased driver facility intervention in states with a mature registry.
  
  
  CONCLUSIONS
  The practical implications of utilizing driver facility campaigns in states with an established first-person consent registry also are discussed.
authors: Department of Communication and College of Medicine, University of Illinois- Urbana-Champaign, Urbana-Champaign, IL, USA.
authors: Brian
authors: B
authors: Quick
authors: Tyler R
authors: TR
authors: Harrison
authors: Andy J
authors: AJ
authors: King
authors: Dave
authors: D
authors: Bosch
mesh_terms: D001334:Automobile Driving; D003142:Communication; D006293:Health Promotion; D006801:Humans; D007087:Illinois; D016377:Organ Transplantation; D012042:Registries; D014019:Tissue Donors / Q000523:psychology*; D009927:Tissue and Organ Procurement / Q000458:organization & administration* / Q000639:trends
keywords: campaign; organ donation; organ donation registry