title: The big deal about big data.
abstract: Big data is a concept that is being widely applied in the retail industries as a means to understand customers' purchasing habits and preferences for followup promotional activity. It is characterized by vast amounts of diverse and rapidly multiplying data that are available at or near real-time. Conversations with executives of leading healthcare organizations provide a barometer for understanding where the industry stands in its adoption of big data as a means to meet the critical information requirements of value-based health care.
authors: McManis Consulting, Denver, USA. kmoore@mcmanisconsulting.com
authors: Keith D
authors: KD
authors: Moore
authors: Katherine
authors: K
authors: Eyestone
authors: Dean C
authors: DC
authors: Coddington
mesh_terms: D022126:Access to Information; D003695:Delivery of Health Care; D017598:Efficiency, Organizational; D006801:Humans; D019451:Information Management; D019982:Organizational Case Studies; D058996:Quality Improvement; D014481:United States