title: Marketing technology in macroeconomics.
abstract: In this paper, we incorporate a marketing technology into a dynamic stochastic general equilibrium model by assuming a matching friction for consumption. An improvement in matching can be interpreted as an increase in matching technology, which we call marketing technology because of similar properties. Using a simulation analysis, we confirm that a positive matching technology shock can increase output and consumption.
authors: School of Commerce, Meiji University, 1-1 Kanda-Surugadai, Chiyoda-ku, Tokyo, 101-8301 Japan.
authors: Kenichi
authors: K
authors: Tamegawa
keywords: DSGE modeling; Marketing; Matching friction