title: Mobilizing physicians for clinical tobacco intervention in Canada: evaluating a national and provincial partnership.
abstract: This paper examines the activities of the 'Mobilizing Physicians for Clinical Tobacco Intervention' project, a multi-partner project established in 1995 to provide resources to physicians to help them counsel patients about smoking. The evaluation was a multi-level case study which used a variety of national and provincial data sources, including surveys and document review. Findings from each of the partners are presented, and their implications for future tobacco control projects discussed. The study also discusses problems encountered in implementation and their solutions, and assesses the implications for those planning or conducting large scale, multi-centre evaluations.
authors.affiliation: Canadian Medical Association, Canada.
authors.forename: M S
authors.initials: MS
authors.lastname: Rowan
authors.forename: M
authors.initials: M
authors.lastname: Toombs
authors.forename: A
authors.initials: A
authors.lastname: Kothari