title: Telling their stories. Healthcare marketing, advertising emphasize the personal approach as providers find new ways to connect with patients.
authors.forename: Rachel
authors.initials: R
authors.lastname: Landen
mesh_terms: D000329:Advertising; D000739:Anecdotes as Topic; D006801:Humans; D008389:Marketing of Health Services / Q000379:methods*; D014481:United States