title: The effect of prosocial priming in the presence of bystanders.
abstract: This study investigated the influence of priming and bystander apathy on helping behavior. After priming prosociality through a scrambled sentences test, participants encountered a woman who dropped the books she was carrying. Helping behavior in bystander and no-bystander conditions was tested. The results showed that people in a prosocial-prime condition were more likely to help than people in a neutral-prime condition, and that the effect of priming persists even in the presence of bystanders.
authors.affiliation: University of Palermo, Department of Psychology, Viale delle Scienze, Edificio 15, Palermo 90128, Italy.
authors.forename: Costanza Scaffidi
authors.initials: CS
authors.lastname: Abbate
authors.forename: Stefano
authors.initials: S
authors.lastname: Ruggieri
authors.forename: Stefano
authors.initials: S
authors.lastname: Boca
mesh_terms: D000328:Adult; D005260:Female; D006379:Helping Behavior; D006801:Humans; D008297:Male; D011581:Psychological Tests; D055815:Young Adult