title: Story telling: crafting identities.
abstract: Career guidance clients are seeking to craft new identities that better position them in their careers. The focus of the present article is on narrative career counselling's potential contribution in providing a meaningful and useful experience for career guidance clients. To illustrate the potential of narrative career counselling, the story telling approach is offered as an example to illustrate how identity can be crafted in contextually and culturally sensitive ways.
authors.affiliation: School of Education, The University of Queensland, Brisbane, Australia.
authors.forename: Mary
authors.initials: M
authors.lastname: McMahon
authors.forename: Mark
authors.initials: M
authors.lastname: Watson
keywords: career guidance; identity; narrative career counselling; story telling