title: A mixed-methods approach to targeting college students' dairy behaviors.
abstract: OBJECTIVE
  To assess dairy consumption among students and uncover female students' self-efficacy, perceived benefits and barriers of not consuming dairy, and cues that prompt behavior change.
  
  
  METHODS
  A survey (N = 6499) identified the approximate dairy servings consumed on a daily basis and 28 participants shared their perceptions of dairy foods in 3 focus groups.
  
  
  RESULTS
  Students do not consume enough calcium in their daily diets and do not have knowledge about serving size or the importance of dairy consumption.
  
  
  CONCLUSIONS
  Students preferred health campaigns specific to the student population. Messages that focus on overall health and substitution of unhealthy behaviors with healthier behaviors may encourage behavior change.
authors.affiliation: Dietitian, Purdue University Student Health Center, West Lafayette, IN, USA. akmahon1@gmail.com
authors.forename: Annie K
authors.initials: AK
authors.lastname: Mahon
authors.forename: Emily J
authors.initials: EJ
authors.lastname: Haas
mesh_terms: D000293:Adolescent; D000328:Adult; D003611:Dairy Products; D004435:Eating / Q000523:psychology*; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006306:Health Surveys; D006801:Humans; D008297:Male; D020377:Self Efficacy; D013334:Students / Q000523:psychology*; D014495:Universities