title: Reactions of adult smokers and former smokers to current US warning labels.
abstract: OBJECTIVE
  To assess current and former smokers' reactions to US warning labels as a baseline for comparison to new labels.
  
  
  METHODS
  The mail-in Consumer-Styles survey was sent to a representative sample of US adult consumers in 2010 (N = 10,328).
  
  
  RESULTS
  Among current smokers, 51.5% (95% CI: 47.5-55.5) reported that they had 'never/rarely' seen or looked closely at the labels in the past 30 days. Current smokers (91.1%) reported that warning labels never stopped them from having a cigarette (95% CI: 89.1-93.1) and that the labels had no effect on their likelihood of quitting (75.5%; 95% CI: 71.6-79.4).
  
  
  CONCLUSIONS
  Current warning labels do not make smokers think about the risks of smoking or have an effect on their likelihood of forgoing cigarettes or quitting.
authors.affiliation: Centers for Disease Control and Prevention, Atlanta, GA, USA. mohegarty@cdc.gov
authors.forename: Michelle
authors.initials: M
authors.lastname: O'Hegarty
authors.forename: Linda L
authors.initials: LL
authors.lastname: Pederson
authors.forename: Katherine J
authors.initials: KJ
authors.lastname: Asman
authors.forename: Ann M
authors.initials: AM
authors.lastname: Malarcher
authors.forename: Judy
authors.initials: J
authors.lastname: Kruger
mesh_terms: D000293:Adolescent; D000328:Adult; D000367:Age Factors; D004522:Educational Status; D005006:Ethnicity / Q000523:psychology; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006306:Health Surveys; D006801:Humans; D008297:Male; D008875:Middle Aged; D015995:Prevalence; D011356:Product Labeling; D012737:Sex Factors; D012907:Smoking / Q000453:epidemiology / Q000523:psychology*; D014481:United States / Q000453:epidemiology