title: Awareness and perceived effectiveness of smoking cessation treatments and services among New Zealand parents resident in highly deprived suburbs.
abstract: OBJECTIVE
  To describe the awareness and perceived effectiveness of smoking cessation treatments and services among a population of mainly Maori and Pacific parents in South Auckland, New Zealand.
  
  
  METHODS
  Parents of pre-adolescent children from 4 schools were surveyed from 2007-2009 using a self-complete questionnaire. Awareness and perceived effectiveness of cessation treatments and services were analysed by smoking status, ethnicity, gender and age. Relative risks were calculated using log-binomial regression to establish differences between smokers and non-smokers.
  
  
  RESULTS
  Awareness of Quitline, nicotine gum, and nicotine patch was higher among smokers (94%, 91%, 90%) than non-smokers (87%, 73%, 64%). Low percentages of smokers reported cessation interventions as effective (only 41% for Quitline--the intervention perceived effective by most). Awareness of varenicline, bupropion and nortriptyline was the lowest among both smokers and non-smokers (<31%).
  
  
  CONCLUSIONS
  Poor awareness and low perceived efficacy of smoking cessation treatments and services among priority groups are barriers to accelerating the reduction of smoking prevalence in New Zealand.
authors.affiliation: Centre for Tobacco Control Research, School of Population Health, University of Auckland, New Zealand. n.cowie@auckland.ac.nz.
authors.forename: Nathan
authors.initials: N
authors.lastname: Cowie
authors.forename: Marewa
authors.initials: M
authors.lastname: Glover
authors.forename: Robert
authors.initials: R
authors.lastname: Scragg
authors.forename: Chris
authors.initials: C
authors.lastname: Bullen
authors.forename: Vili
authors.initials: V
authors.lastname: Nosa
authors.forename: Judith
authors.initials: J
authors.lastname: McCool
authors.forename: Dudley
authors.initials: D
authors.lastname: Gentles
mesh_terms: D000293:Adolescent; D000328:Adult; D001364:Awareness; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D009520:New Zealand; D010290:Parents / Q000523:psychology*; D017060:Patient Satisfaction / Q000706:statistics & numerical data*; D012907:Smoking / Q000628:therapy*; D016540:Smoking Cessation / Q000379:methods*; D011795:Surveys and Questionnaires; D016896:Treatment Outcome; D055815:Young Adult