title: Estimating demand for alternatives to cigarettes with online purchase tasks.
abstract: OBJECTIVE
  To explore how advertising affects demand for cigarettes and potential substitutes, including snus, dissolvable tobacco, and medicinal nicotine.
  
  
  METHODS
  A Web-based experiment randomized 1062 smokers to see advertisements for alternative nicotine products or soft drinks, then complete a series of purchase tasks, which were used to estimate demand elasticity, peak consumption, and cross-price elasticity (CPE) for tobacco products.
  
  
  RESULTS
  Lower demand elasticity and greater peak consumption were seen for cigarettes compared to all alternative products (p < .05). CPE did not differ across the alternative products (p ≤ .03). Seeing relevant advertisements was not significantly related to demand.
  
  
  CONCLUSIONS
  These findings suggest significantly lower demand for alternative nicotine sources among smokers than previously revealed.
authors.affiliation: Department of Health Behavior, Roswell Park Cancer Institute, Buffalo, NY, USA. Connor@RoswellPark.org.
authors.forename: Richard J
authors.initials: RJ
authors.lastname: O'Connor
authors.forename: Kristie M
authors.initials: KM
authors.lastname: June
authors.forename: Maansi
authors.initials: M
authors.lastname: Bansal-Travers
authors.forename: Matthew C
authors.initials: MC
authors.lastname: Rousu
authors.forename: James F
authors.initials: JF
authors.lastname: Thrasher
authors.forename: Andrew
authors.initials: A
authors.lastname: Hyland
authors.forename: K Michael
authors.initials: KM
authors.lastname: Cummings
mesh_terms: D000293:Adolescent; D000328:Adult; D000329:Advertising; D000368:Aged; D000369:Aged, 80 and over; D003132:Commerce; D040261:Harm Reduction; D006801:Humans; D008875:Middle Aged; D016540:Smoking Cessation; D014030:Tobacco, Smokeless; D055815:Young Adult
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