title: Understanding matching theory and its application to data: reply to Caron (2013).
abstract: Caron (2013b) asserted in his comment on my article on the matching law and matching theory that a number of my analyses and conclusions were unsystematic, unreliable, doubtful, inappropriate, or violated theoretical assumptions. These assertions are based on mistakes and conceptual and theoretical misunderstandings. Specifically, my conclusions about Equation 6' are not affected by the parametric constraints applied when fitting it, and I used 2 pooled data sets appropriately as part of my evaluation of Equations 7' and 8'. All the conclusions I reached in my article are valid, apply to individual subjects, and stand as I stated them.
authors.affiliation: Emory University.
authors.forename: J J
authors.initials: JJ
authors.lastname: McDowell
mesh_terms: D000223:Adaptation, Psychological; D002755:Choice Behavior; D006801:Humans; D012919:Social Behavior