Environmental context effects on alcohol-related outcome expectancies, efficacy, and norms: a field study.
The purpose of this study was to examine the effect of environmental contexts on alcohol norms, expectancies, and efficacy ratings. University students (n = 177) recruited via opportunity sampling completed questionnaires in either university lecture theaters or in a student bar. Positive social, fun, and tension reduction outcome expectancies were higher and social drink refusal self efficacy was lower in those participants questioned in a student bar relative to those questioned in a university lecture theater. These differences were found while controlling for between-groups variations in typical alcohol consumption quantities. Although hitherto largely unexamined by research, context appears to be a potentially important moderator of alcohol-related cognitions. Such findings require further exploration to inform more effective intervention approaches and have implications for the validity of existing literature.
Department of Psychology.
Rebecca L
RL
Monk
Derek
D
Heim
D000293:Adolescent; D000428:Alcohol Drinking / Q000523:psychology*; D005260:Female; D006801:Humans; D008297:Male; D020377:Self Efficacy; D012919:Social Behavior; D012931:Social Environment; D013334:Students / Q000523:psychology*; D011795:Surveys and Questionnaires; D014495:Universities; D055815:Young Adult