Media exposure and smoking intention in adolescents: a moderated mediation analysis from a cultivation perspective.
The study tested a moderated mediation model to examine the mechanisms underlying the link between media exposure and adolescent smoking intention by utilizing a modification of cultivation theory. A total of 12,586 non-current smoker adolescents in California were included in the analysis. Results showed that media exposure was positively related to smoking intention via perceived prevalence of peer smoking when friend disapproval of cigarette use was low. This study contributes to a better understanding of the mechanisms regarding the media effects on smoking intention, but the findings should be interpreted with caution due to the small effect size.
Nanyang Technological University, Singapore School of Sociology and Political Science, Shanghai University, China.
Fang
F
Yang
Nanyang Technological University, Singapore.
Charles T
CT
Salmon
Nanyang Technological University, Singapore.
Joyce S
JS
Pang
INSEAD Asian campus, Singapore wendy.cheng@insead.edu.
Wendy J Y
WJ
Cheng
D000293:Adolescent; D000294:Adolescent Behavior / Q000523:psychology*; D001294:Attitude to Health; D002140:California / Q000453:epidemiology; D005260:Female; D033062:Friends / Q000523:psychology; D006801:Humans; D033182:Intention; D008297:Male; D008402:Mass Media; D010379:Peer Group; D015995:Prevalence; D012307:Risk Factors; D012907:Smoking / Q000453:epidemiology / Q000523:psychology*; D011795:Surveys and Questionnaires
adolescents; cultivation; friend disapproval; media exposure; smoking