How do motorcyclists manage mental tensions of risky riding?
BACKGROUND
Road traffic injuries, especially those involving motorcycles, are a particular concern in Iran. We aimed to identify the specific cognitive dissonances and consonances associated with risky riding among Iranian motorcyclists.


METHODS
This was a grounded theory qualitative study of male motorcyclists who were ≥ 18 and were living in one of the three cities of Tehran, Isfahan and Ahwaz. Thirty four (n = 34) motorcyclists participated in 19 in-depth interviews and 5 focus-groups between January 2007 and February 2008.


RESULTS
We identified four categories of motorcycle riders each endorsing a unique risk bias they employed to justify their risky ridings. The categories included: (1) Risk Managers who justified risky riding by doubting that it would result in negative outcomes if they are competent riders. (2) Risk Utilizers who justified risky riding as functional and practical that would enable them to handle daily chores and responsibilities more efficiently. (3) Risk Calculators who justified risky riding by believing that it will help them to avoid road crashes. (4) Risk Takers who justified risky riding by arguing that risky riding is thrilling and brings them peer recognition.


CONCLUSIONS
Our findings reveal different groups of motorcyclists according to their different rationalizations for risky riding. Road safety advocates can benefit from our findings by matching relevant and appropriate interventions and incentives to these specific groups.
Department of Public Health, Social Determinants of Health Research Center, Faculty of Health, Ahvaz Jundishapur University of Medical Sciences, Ahvaz, Iran. fe.zamani@gmail.com.
Shahrzad
S
Bazargan-Hejazi
Fereshteh
F
Zamani-Alavijeh
David
D
Hindman
Esa
E
Mohamadi
Mohsen
M
Bazargan
D000063:Accidents, Traffic / Q000517:prevention & control; D000293:Adolescent; D000328:Adult; D017144:Focus Groups; D006801:Humans; D007492:Iran; D008297:Male; D008875:Middle Aged; D009049:Motorcycles; D012309:Risk-Taking; D012449:Safety; D014947:Wounds and Injuries / Q000517:prevention & control