title: Pharmaceutical forecasting: throwing darts?
authors.affiliation: McKinsey & Company, 55 East 52nd Street, New York, New York 10055, USA.
authors.forename: Myoung
authors.initials: M
authors.lastname: Cha
authors.forename: Bassel
authors.initials: B
authors.lastname: Rifai
authors.forename: Pasha
authors.initials: P
authors.lastname: Sarraf
mesh_terms: D020811:Biomedical Technology / Q000191:economics / Q000639:trends*; D003132:Commerce / Q000639:trends; D015195:Drug Design; D004345:Drug Industry / Q000191:economics / Q000639:trends*; D005544:Forecasting; D006801:Humans; D004364:Pharmaceutical Preparations / Q000191:economics / Q000600:supply & distribution; D013997:Time Factors
chemical_list: D004364:Pharmaceutical Preparations