title: Can the pharmaceutical industry embrace comparative effectiveness research? A view from inside.
authors.affiliation: Real World Data and Analytics, Pfizer Inc, 235 East 42nd Street, NY 10017, USA marc.berger@pfizer.com.
authors.forename: Marc L
authors.initials: ML
authors.lastname: Berger
mesh_terms: D035843:Biomedical Research / Q000191:economics / Q000379:methods*; D057186:Comparative Effectiveness Research / Q000191:economics / Q000379:methods*; D003657:Decision Making; D004345:Drug Industry / Q000191:economics / Q000458:organization & administration*; D006801:Humans