title: Translating and testing breast cancer risk reduction messages for mothers of adolescent girls.
abstract: Emerging scientific findings regarding breast cancer science are typically presented only in discipline specific journals in which the general public and those at risk have limited access, creating a development-to-delivery gap between the state of the science and public knowledge. A lack of collaboration between scientists, communication experts, and community partners further compounds this lack of information available to the public. The present study translates recent scientific findings about environmental breast cancer risks into palatable magazine-style messages for mothers of young daughters as a strategy to meet the call for greater translation and dissemination of scientific results to the lay public. Results from focus groups indicate that mothers actually want more science in messages and greater explication of findings that indicate causality. Mothers also expect polished, professional messages that are representative of their daughters and provide a source for further information seeking purposes. Recommendations for future translation and message design endeavors are discussed.
authors.affiliation: a College of Communication Arts and Sciences , Michigan State University , East Lansing , Michigan , USA.
authors.forename: Kami J
authors.initials: KJ
authors.lastname: Silk
authors.forename: Evan K
authors.initials: EK
authors.lastname: Perrault
authors.forename: Lindsay
authors.initials: L
authors.lastname: Neuberger
authors.forename: Allyson
authors.initials: A
authors.lastname: Rogers
authors.forename: Charles
authors.initials: C
authors.lastname: Atkin
authors.forename: Janice
authors.initials: J
authors.lastname: Barlow
authors.forename: Donna M
authors.initials: DM
authors.lastname: Duncan
mesh_terms: D000293:Adolescent; D000328:Adult; D001294:Attitude to Health; D001943:Breast Neoplasms / Q000209:etiology / Q000517:prevention & control*; D002648:Child; D004781:Environmental Exposure / Q000009:adverse effects; D005260:Female; D017144:Focus Groups; D058015:Health Communication / Q000379:methods*; D006801:Humans; D009035:Mothers / Q000523:psychology* / Q000706:statistics & numerical data; D020380:Needs Assessment; D040242:Risk Reduction Behavior