title: Of baby ducklings and clay pots: method and metaphor in HIV prevention.
abstract: In this article, I report on my decision to undertake a process of elicitation, development, and examination of metaphors for experiences of HIV prevention work in Burma/Myanmar. I cover the theoretical basis to that decision, my rationale for using metaphor elicitation as method when researching the rhetoric and practice of HIV prevention in Burma/Myanmar, the process I used, and some of the resultant metaphors. I also demonstrate that this process resulted in the opening up of a space for talking about HIV prevention that avoided recourse to standard prevention rhetoric, thereby enabling a new and deeper understanding of the gap between this rhetoric and people's actual practice or experience.
authors.affiliation: 1La Trobe University, Melbourne, Victoria, Australia.
authors.forename: Gillian
authors.initials: G
authors.lastname: Fletcher
mesh_terms: D015658:HIV Infections / Q000517:prevention & control*; D006801:Humans; D007407:Interviews as Topic; D007802:Language; D019365:Metaphor; D002052:Myanmar; D036301:Qualitative Research
keywords: Asia, South / Southeast; HIV/AIDS prevention; language / linguistics; research, qualitative