title: Ethnic differences in breast cancer prevention information-seeking among rural women: will provider mobile messages work?
abstract: Although growing research supports cancer survivor information-seeking, little is known about breast cancer prevention information-seeking among women. The purpose of the study was to examine differences in breast cancer risk factor knowledge, information sources, and desired mobile messages among Hispanic and non-Hispanic rural women. Women were recruited to complete a survey at an imaging center during a mammography screening visit. A total of 156 women (mean age = 61, SD = 12.07) completed the survey. Breast cancer risk factor knowledge was significantly higher for non-Hispanic women compared to Hispanic women (p = .035). Television, magazines, and Internet were the most frequent information sources. Providers were the most frequent interpersonal information source. Nearly 87 % used cell phones and 47 % used texting. Hispanic women were more likely to desire breast cancer prevention cell voice messages (p < .001) and text messages (p = .001) compared to non-Hispanic women. No significant differences were found for text appointment reminders by ethnicity. Health educators and clinicians must promote mobile messages for Hispanics and non-Hispanics for mammography adherence, breast cancer prevention education, and best practices to manage screening appointments.
authors.affiliation: Department of Public Health Sciences, New Mexico State University, MSC 3HLS, P.O. Box 30001, Las Cruces, NM, 88003, USA, ckratzke@nmsu.edu.
authors.forename: Cynthia
authors.initials: C
authors.lastname: Kratzke
authors.forename: Susan
authors.initials: S
authors.lastname: Wilson
mesh_terms: D000328:Adult; D001943:Breast Neoplasms / Q000208:ethnology* / Q000517:prevention & control* / Q000523:psychology; D003430:Cross-Sectional Studies; D005006:Ethnicity / Q000523:psychology* / Q000706:statistics & numerical data; D005260:Female; D005500:Follow-Up Studies; D006266:Health Education; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D057226:Information Seeking Behavior; D020407:Internet / Q000706:statistics & numerical data; D008875:Middle Aged; D010353:Patient Education as Topic; D012424:Rural Population; D012959:Socioeconomic Factors; D060145:Text Messaging / Q000706:statistics & numerical data*