title: Introduction.
authors.affiliation: Corresponding author: igilmore@dsl.pipex.com.
authors.forename: Sir Ian
authors.initials: SI
authors.lastname: Gilmore
mesh_terms: D000293:Adolescent; D000329:Advertising; D000428:Alcohol Drinking / Q000331:legislation & jurisprudence* / Q000517:prevention & control*; D020268:Alcohol-Induced Disorders, Nervous System / Q000517:prevention & control*; D001925:Brain Damage, Chronic / Q000209:etiology* / Q000517:prevention & control*; D002648:Child; D003132:Commerce; D019649:Food Industry / Q000191:economics / Q000941:ethics; D006801:Humans; D008119:Lobbying