title: Credibility elements of eWOM messages in the context of health care services. A Romanian perspective.
abstract: The purpose of this paper is to investigate the Romanian consumers' determinants of eWOM messages' perceived credibility in the context of health care services. We selected a sample of 127 women and we administered a questionnaire. We used the partial least squares to uncover the established relationships between the variables of the model, namely the argument strength and the source credibility of a eWOM message and the intention to purchase a health care service based on the information embedded in the eWOM messages. The results revealed that all variables had positive direct correlations with each other but the argument strength of a message has the highest impact on the intention.
authors.affiliation: "Carol Davila" University of Medicine and Pharmacy, Bucharest.
authors.forename: V L
authors.initials: VL
authors.lastname: Purcarea
authors.forename: I R
authors.initials: IR
authors.lastname: Gheorghe
authors.forename: C M
authors.initials: CM
authors.lastname: Petrescu
mesh_terms: D000328:Adult; D005260:Female; D006296:Health Services; D006801:Humans; D020407:Internet; D008962:Models, Theoretical; D015203:Reproducibility of Results; D012383:Romania
keywords: argument quality; electronic word of mouth; health care services; source credibility; virtual communities