title: Role of socio-psychological factors in perceived quality of care rendered by traditional medical practitioners in Ibadan, Nigeria.
abstract: BACKGROUND
  It was the aim of the current research to investigate perceived service quality rendered by traditional medical practitioners and the role of socio-psychological factors in the perception.
  
  
  METHODS
  The first part, a quantitative cross-sectional survey utilized a 93-item questionnaire to examine the influence of quality of life, general health perception, socio-economic status and personality factors on perceived service quality. The second part, a qualitative study utilized 5 FGDs and 2 KIIs to explore consumers' evaluation of perceived service quality. Five research questions were raised. The 336 purposively-selected participants were attendees of traditional-health clinics/centers in Ibadan with a mean age of x(-)=30.60±9.97.
  
  
  RESULTS
  The FGD respondents opined that the scope of orthodox-medicine does not cover certain illnesses. 77.8% of the participants attested to the affordability and promptness of services in traditional hospitals; acknowledging that its perceived efficacy (i.e. 56.8%) motivate patronage of traditional-health service. The 2x2x3 ANOVA revealed significant main effect of quality of life (F[1,270]=41.05, p<.001) and socio-economic status (F[2,270]=36.34; p<.001); as well as interaction effect of quality of life, general health and socio-economic status (F[1,270]=9.624, p<.002); while the regression analysis showed independent influence of extraversion (B= 0.31; p<.001), agreeableness (B=0.303; p<.001) and openness to experience (B=0.166; p<.01).
  
  
  CONCLUSIONS
  This sample acknowledged that traditional health care met quality standards. The role of socio-psychological factors in the quality appraisal was established. The need for better regulation and validation of traditional health care in assuring evidence based care was suggested.
authors.affiliation: Department of Psychology, University of Ibadan. bisiandbayo@yahoo.com.
authors.forename: Adebayo
authors.initials: A
authors.lastname: Adejumo
authors.forename: Moyolebi
authors.initials: M
authors.lastname: Faluyi
authors.forename: Adebukola
authors.initials: A
authors.lastname: Adejuwon
mesh_terms: D000328:Adult; D000368:Aged; D001291:Attitude of Health Personnel; D003430:Cross-Sectional Studies; D005260:Female; D005102:Health Expenditures; D006296:Health Services / Q000191:economics / Q000706:statistics & numerical data*; D006304:Health Status; D006801:Humans; D008297:Male; D016488:Medicine, African Traditional / Q000191:economics / Q000523:psychology* / Q000706:statistics & numerical data*; D008875:Middle Aged; D009042:Motivation; D009549:Nigeria; D010551:Personality; D011787:Quality of Health Care; D011788:Quality of Life; D012959:Socioeconomic Factors; D013997:Time Factors