title: Factors of style and personality.
abstract: In an attempt to find relationships between psychological and linguistic variables, style samples of short stories, 300 words each, were analyzed according to formal criteria and the results were correlated with scores on personality tests. The number of significant correlations supported the hypothesis that style is related to personality. A factor analysis, using the principal component solution and Varimax rotation (Harman, 1967), of the correlation matrix resulted in six identifiable factors of style, three factors of psychological tests, and a large number of small factors, each represented only by two to five experimental variables with significant loadings. A significant loading for interpretation purposes was defined in agreement with Guilford (1956) as 0.30 or greater, positive or negative. A close examination of style factors led to the tentative differentiation of a basic language factor as resulting from grammatical constraint, and several factors of subjective style of individuals. Some of these later factors had enough loadings on personality variables to permit cautious psychological interpretation.
authors.affiliation: Fresno State College, Fresno, California.
authors.forename: E
authors.initials: E
authors.lastname: Moerk