title: Social media in pharmacy: heeding its call, leveraging its power.
authors.forename: Brenden
authors.initials: B
authors.lastname: O'Hara
authors.forename: Brent I
authors.initials: BI
authors.lastname: Fox
authors.forename: Brian
authors.initials: B
authors.lastname: Donahue
mesh_terms: D003142:Communication; D006801:Humans; D020407:Internet; D010593:Pharmaceutical Services / Q000592:standards; D010595:Pharmacists / Q000592:standards*; D061108:Social Media / Q000592:standards*