title: Behavioral compliance for dynamic versus static signs in an immersive virtual environment.
abstract: This study used an immersive virtual environment (IVE) to examine how dynamic features in signage affect behavioral compliance during a work-related task and an emergency egress. Ninety participants performed a work-related task followed by an emergency egress. Compliance with uncued and cued safety signs was assessed prior to an explosion/fire involving egress with exit signs. Although dynamic presentation produced the highest compliance, the difference between dynamic and static presentation was only statistically significant for uncued signs. Uncued signs, both static and dynamic, were effective in changing behavior compared to no/minimal signs. Findings are explained based on sign salience and on task differences. If signs must capture attention while individuals are attending to other tasks, salient (e.g., dynamic) signs are useful in benefiting compliance. This study demonstrates the potential for IVEs to serve as a useful tool in behavioral compliance research.
authors.affiliation: IADE-U - Creative University, UNIDCOM/IADE - Unidade de Investigação em Design e Comunicação, Av. D. Carlos I, 4, 1200-649 Lisboa, Portugal. Electronic address: emilia.duarte@iade.pt.
authors.forename: Emília
authors.initials: E
authors.lastname: Duarte
authors.affiliation: Ergonomics Laboratory, Universidade de Lisboa, Alameda da Universidade, 1649-004 Lisboa, Portugal; Centre for Architecture, Urban Planning and Design (CIAUD), Rua Sá Nogueira, Pólo Universitário, Alto da Ajuda, 1349-055 Lisboa, Portugal. Electronic address: frebelo@fmh.ulisboa.pt.
authors.forename: Francisco
authors.initials: F
authors.lastname: Rebelo
authors.affiliation: Mathematics Unit, CIPER, Faculdade de Motricidade Humana, Universidade de Lisboa, Estrada da Costa, 1499-002 Cruz-Quebrada, Dafundo, Portugal. Electronic address: jteles@fmh.ulisboa.pt.
authors.forename: Júlia
authors.initials: J
authors.lastname: Teles
authors.affiliation: Department of Psychology, North Carolina State University, 640 Poe Hall, Campus Box 7650, Raleigh, NC 27695-7650, USA. Electronic address: wogalterm@gmail.com.
authors.forename: Michael S
authors.initials: MS
authors.lastname: Wogalter
mesh_terms: D000293:Adolescent; D000328:Adult; D003463:Cues; D004630:Emergencies / Q000523:psychology; D005260:Female; D006801:Humans; D008297:Male; D010775:Photic Stimulation; D012449:Safety; D013647:Task Performance and Analysis; D014584:User-Computer Interface; D055815:Young Adult
keywords: Behavioral compliance; Safety signs; Virtual reality