title: Hookah smoking: behaviors and beliefs among young consumers in the United States.
abstract: Hookah smoking is growing in popularity among college-age students in the United States. Community-based, semistructured, in-depth interviews were conducted with 20 college-age individuals who had used a hookah to smoke tobacco. A structured analysis of responses was conducted and framed in terms of the health belief model's four main constructs. Although hookah smokers were aware of the potential severity of tobacco-related illnesses, they did not express a perceived susceptibility to those illnesses. To the extent that cues to action exist with respect to hookah smoking, they generally serve to promote a risky behavior that is perceived to be largely social in nature.
authors.affiliation: a Bryan School of Business and Economics, University of North Carolina Greensboro , Greensboro , North Carolina , USA.
authors.forename: Merlyn A
authors.initials: MA
authors.lastname: Griffiths
authors.forename: Eric W
authors.initials: EW
authors.lastname: Ford
mesh_terms: D000293:Adolescent; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D008960:Models, Psychological; D036301:Qualitative Research; D018570:Risk Assessment; D012309:Risk-Taking; D012907:Smoking / Q000523:psychology*; D014481:United States; D055815:Young Adult