title: Promoting possible alcoholism referrals.
abstract: Careful intake statistics concerning problem-types and referral sources can be used to estimate secular and seasonal trends. The effect of a publicity campaign promoting intake is superimposed upon these trends and so requires their estimation before it can be evaluated. In this study of a campaign to promote alcoholism referrals, the aggregate effect of the publicity was great enough to be confidently distinguished from a background of seasonal trends. Its effect on referrals from other agencies and professionals seems, however, more limited than one might expect.
authors.affiliation: Institute for Juvenile Research, Chicago, Illinois.
authors.forename: M S
authors.initials: MS
authors.lastname: Krause
authors.forename: D J
authors.initials: DJ
authors.lastname: Ransohoff
authors.forename: P
authors.initials: P
authors.lastname: Cohen