Social media and nutrition education: the food hero experience.
Social media can be a quick, low-cost, direct way for nutrition educators to broaden the scope of their targeted programs. The authors' viewpoint is that for social media to be effective, strategies for its use should follow "best practices" guidelines. This viewpoint suggests social media best practices based on experience gained from the Food Hero social marketing campaign. Understanding of how nutrition educators can take advantage of social media as a new mechanism for reaching their target audience is needed, including best practices for implementation, management, and evaluation.
Nutrition, Extension Family and Community Health Program, Oregon State University, Corvallis, OR. Electronic address: lauren.tobey@oregonstate.edu.
Lauren N
LN
Tobey
Nutrition, School of Biological & Population Sciences, Oregon State University, Corvallis, OR.
Melinda M
MM
Manore
D000293:Adolescent; D000328:Adult; D005247:Feeding Behavior; D005260:Female; D006266:Health Education / Q000379:methods*; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D020407:Internet; D008297:Male; D020380:Needs Assessment; D061108:Social Media; D055815:Young Adult
Internet; health communication; low-income; social marketing; social networks