title: Geriatric medicine leadership of health care transformation: to be or not to be?
abstract: Geriatric Medicine is well-suited to inform and lead health-care system redesign to address the needs of seniors with complex conditions. We posit that geriatricians must urgently consider how to "brand" Geriatric Medicine in a manner that garners active support from those outside the specialty, including how to adapt practice patterns to better meet the needs of patients and of the health-care system.
authors.affiliation: Research Institute for Aging and School of Public Health and Health Systems, University of Waterloo, Waterloo, ON;
authors.forename: George A
authors.initials: GA
authors.lastname: Heckman
authors.forename: Frank J
authors.initials: FJ
authors.lastname: Molnar
authors.forename: Linda
authors.initials: L
authors.lastname: Lee
keywords: dementia; frailty; geriatric medicine; health system; primary care