title: Developing weight management messages and interventions for baby boomer men.
abstract: The goal of this study was to explore the weight management experiences of Baby Boomer men (born between 1946 and 1964) and to use the information to develop targeted messages and interventions. Twenty men were interviewed. The Health Belief Model was used as the study's theoretical framework. Men correctly identified health risks of being obese. However, most believed that body mass index and weight charts were unrealistic, and a few felt that they would be too "skinny" at the recommended weight. Wives were sources of nutrition information and social support. Perceived benefits of losing weight included reduced risk for health problems and looking good. Perceived barriers included apathy and weight loss programs being "too feminine." Motivators for losing weight included being diagnosed with a health problem, health requirements for work, and financial incentives. The data themes suggest ways to develop male-specific messages and interventions that consider the aging body.
authors.affiliation: 1University of West Florida, Pensacola, FL, USA.
authors.forename: Christopher K
authors.initials: CK
authors.lastname: Wirth
authors.forename: Delores C S
authors.initials: DC
authors.lastname: James
authors.forename: Mark
authors.initials: M
authors.lastname: Fafard
authors.forename: Kathleen
authors.initials: K
authors.lastname: Ochipa
mesh_terms: D000328:Adult; D007722:Health Knowledge, Attitudes, Practice; D006293:Health Promotion; D006801:Humans; D008297:Male; D008875:Middle Aged; D009765:Obesity / Q000517:prevention & control*; D010565:Persuasive Communication; D036301:Qualitative Research; D040242:Risk Reduction Behavior
keywords: baby boomer; behavior change; obesity; weight management