title: Consumerism in health care: challenges and opportunities.
authors.affiliation: Frank P. Ramsey Professor of Political Economy at the John F. Kennedy School of Government at Harvard University in Cambridge, Massachusetts, and an economist and decision scientist.
authors.forename: Richard
authors.initials: R
authors.lastname: Zeckhauser
authors.forename: Benjamin
authors.initials: B
authors.lastname: Sommers
mesh_terms: D003695:Delivery of Health Care; D006801:Humans; D010358:Patient Participation