title: Donor satisfaction with a new german blood donor questionnaire and intention of the donor to return for further donations.
abstract: BACKGROUND
  The aim of this study was to describe donor satisfaction regarding different aspects of the new German blood donor questionnaire (BDQ) and to assess whether donor satisfaction is associated with the intention to return for further donations.
  
  
  METHODS
  A random number of 6,600 blood donors, donating at the German Red Cross Blood Service Baden-Wuerttemberg - Hessen, were asked to rate their satisfaction with four different aspects of the BDQ. Chi-square statistics was used to test for associations between satisfaction and the intention to return.
  
  
  RESULTS
  Most of the donors were satisfied with format and layout (72.7%) and the clarity of the questions (72.5%). However, only 39.5% of the donors were satisfied with the scope of the BDQ and 44.3% with the questions about sexual risk behavior. The lowest satisfaction seemed to be among experienced donors and among donors from small municipalities. Among experienced and very experienced donors, a significant association between the satisfaction with the different aspects and the intention to return became apparent.
  
  
  CONCLUSIONS
  When considering the implementation of the BDQ, Blood Donor Services have to weigh up the advantages of increased deferral rates among donors with high-risk behavior against the potential drop-out of dissatisfied blood donors.
authors.affiliation: Mannheim Institute of Public Health, DRK-Blood Service Baden-Württemberg - Hessen, Medical Faculty Mannheim, Heidelberg University, Mannheim, Germany ; Institute of Transfusion Medicine and Immunology, DRK-Blood Service Baden-Württemberg - Hessen, Medical Faculty Mannheim, Heidelberg University, Mannheim, Germany.
authors.forename: Christian
authors.initials: C
authors.lastname: Weidmann
authors.forename: Michael
authors.initials: M
authors.lastname: Müller-Steinhardt
authors.forename: Sven
authors.initials: S
authors.lastname: Schneider
authors.forename: Eberhard
authors.initials: E
authors.lastname: Weck
authors.forename: Harald
authors.initials: H
authors.lastname: Klüter
keywords: Blood donors; Donor retention; Donor return; Donor satisfaction; New national blood donor questionnaire