title: Internet filters and entry pages do not protect children from online alcohol marketing.
abstract: We review programs and policies to prevent children from accessing alcohol marketing online. To update the literature, we present our recent studies that assess (i) in-built barriers to underage access to alcohol brand websites and (ii) commercial internet filters. Alcohol websites typically had poor filter systems for preventing entry of underage persons; only half of the sites required the user to provide a date of birth, and none had any means of preventing users from trying again. Even the most effective commercial internet filters allowed access to one-third of the sites we examined.
authors.affiliation: Centre for Health Initiatives, University of Wollongong, Wollongong NSW, Wollongong 2522, Australia.
authors.forename: Sandra C
authors.initials: SC
authors.lastname: Jones
authors.affiliation: Centre for Health Initiatives, University of Wollongong, Wollongong NSW, Wollongong 2522, Australia.
authors.forename: Jeffrey A
authors.initials: JA
authors.lastname: Thom
authors.affiliation: Cancer Prevention Centre, Cancer Council Victoria, Melbourne, Victoria, Australia.
authors.forename: Sondra
authors.initials: S
authors.lastname: Davoren
authors.affiliation: Centre for Health Initiatives, University of Wollongong, Wollongong NSW, Wollongong 2522, Australia.
authors.forename: Lance
authors.initials: L
authors.lastname: Barrie
mesh_terms: D000293:Adolescent; D000329:Advertising / Q000379:methods; D000367:Age Factors; D000428:Alcohol Drinking / Q000517:prevention & control; D000434:Alcoholic Beverages; D001315:Australia; D002648:Child; D002669:Child Welfare / Q000331:legislation & jurisprudence; D002675:Child, Preschool; D006801:Humans; D020407:Internet / Q000331:legislation & jurisprudence / Q000458:organization & administration; D040541:Marketing / Q000379:methods