title: Packaging digital culture to young smokers.
authors.affiliation: World History Center, University of Pittsburgh, Pittsburgh, Pennsylvania, USA.
authors.forename: Mat
authors.initials: M
authors.lastname: Savelli
authors.affiliation: Ontario Tobacco Research Unit, University of Toronto, Toronto, Canada.
authors.forename: Shawn C
authors.initials: SC
authors.lastname: O'Connor
authors.affiliation: Ontario Tobacco Research Unit, University of Toronto, Toronto, Canada.
authors.forename: Emily
authors.initials: E
authors.lastname: Di Sante
authors.affiliation: Institute for Global Tobacco Control, Johns Hopkins University, Baltimore, Maryland, USA.
authors.forename: Joanna E
authors.initials: JE
authors.lastname: Cohen
mesh_terms: D000367:Age Factors; D003258:Consumer Behavior; D006801:Humans; D040541:Marketing / Q000379:methods*; D019064:Product Packaging / Q000379:methods*; D019460:Tobacco Industry / Q000379:methods*; D062789:Tobacco Products
keywords: Advertising and Promotion; Packaging and Labelling; Social marketing; Tobacco industry; Tobacco industry documents