title: First-year college students' interest in trying dissolvable tobacco products.
abstract: BACKGROUND
  Dissolvable tobacco products (DTPs) have been introduced into test markets in the U.S. We sought to gauge the level of interest in trying these products and correlates of interest among potential consumers.
  
  
  METHODS
  A web-based survey of freshman at 11 universities in North Carolina and Virginia was conducted in fall 2010. Multivariable logistic regression analyses were used to identify correlates of students' likelihood to try DTPs if offered a free sample.
  
  
  RESULTS
  Weighted prevalence of likelihood to try DTPs was 3.7%. Significant correlates of likelihood to try included male gender, current cigarette smoking, current snus use, sensation seeking, lifetime illicit drug use, and perceived health risk of using DTPs. Among current smokers, current snus use, current use of chewing tobacco, and considering quitting smoking were associated with likelihood to try DTPs.
  
  
  CONCLUSIONS
  While overall interest in trying these products was low, current users of cigarettes and snus were much more likely than others in trying a free sample. Some current smokers may consider DTPs to be an aid to smoking cessation, although the population-level impact of introducing these products is unknown.
authors.affiliation: Department of Social Sciences and Health Policy, Wake Forest School of Medicine, Medical Center Boulevard, Winston-Salem, NC 27157, United States. Electronic address: mwolfson@wakehealth.edu.
authors.forename: Mark
authors.initials: M
authors.lastname: Wolfson
authors.affiliation: 12 Oak Leaf Lane, West Chester, PA 19382, United States.
authors.forename: Jessica R
authors.initials: JR
authors.lastname: Pockey
authors.affiliation: Department of Biostatistical Sciences, Wake Forest School of Medicine, Medical Center Boulevard, Winston-Salem, NC 27157, United States.
authors.forename: Beth A
authors.initials: BA
authors.lastname: Reboussin
authors.affiliation: Department of Social Sciences and Health Policy, Wake Forest School of Medicine, Medical Center Boulevard, Winston-Salem, NC 27157, United States.
authors.forename: Erin L
authors.initials: EL
authors.lastname: Sutfin
authors.affiliation: Department of Social Sciences and Health Policy, Wake Forest School of Medicine, Medical Center Boulevard, Winston-Salem, NC 27157, United States.
authors.forename: Kathleen L
authors.initials: KL
authors.lastname: Egan
authors.affiliation: Department of Social Sciences and Health Policy, Wake Forest School of Medicine, Medical Center Boulevard, Winston-Salem, NC 27157, United States.
authors.forename: Kimberly G
authors.initials: KG
authors.lastname: Wagoner
authors.affiliation: Department of Family and Community Medicine, Wake Forest School of Medicine, Medical Center Boulevard, Winston-Salem, NC 27157, United States.
authors.forename: John G
authors.initials: JG
authors.lastname: Spangler
mesh_terms: D000284:Administration, Oral; D000293:Adolescent; D015331:Cohort Studies; D003625:Data Collection / Q000379:methods; D006801:Humans; D012907:Smoking / Q000453:epidemiology / Q000523:psychology*; D016540:Smoking Cessation / Q000379:methods*; D013334:Students / Q000523:psychology*; D013607:Tablets; D062789:Tobacco Products; D014495:Universities; D055815:Young Adult
chemical_list: D013607:Tablets
keywords: College students; Experimentation; Smokeless tobacco