title: Consumer choice of purchasing private-label drugs: an empirical study in China.
abstract: This research investigates factors influencing Chinese consumers' purchase choice of private-label drugs over rational brand equivalents. Survey data were collected from 251 Chinese consumers. Results show that their purchase choice of private-label drugs is significantly influenced by drug trust and perceptions of drug quality, but is not influenced by private-label drugs' price advantage. Store trust and perceived drug quality are significant predictors of drug trust. Store trust also positively affects perceived drug quality. Finally, store trust is significantly influenced by product quality and service quality.
authors.affiliation: a School of International Pharmaceutical Business, China Pharmaceutical University , Nanjing , Jiangsu , China.
authors.forename: Zhiliang
authors.initials: Z
authors.lastname: Zhou
authors.forename: Yajiong
authors.initials: Y
authors.lastname: Xue
authors.forename: Qineng
authors.initials: Q
authors.lastname: Ping
mesh_terms: D000293:Adolescent; D000328:Adult; D000368:Aged; D002681:China; D002755:Choice Behavior; D016527:Drug Costs; D016568:Drugs, Generic / Q000191:economics; D036262:Empirical Research; D005260:Female; D006801:Humans; D008297:Male; D008875:Middle Aged; D011795:Surveys and Questionnaires; D035502:Trust; D055815:Young Adult
chemical_list: D016568:Drugs, Generic