title: The effect of priming with a love concept on blood donation promise.
abstract: This field study on blood donor behavior tests the effectiveness of semantic priming on donor intention and commitment. Using face-to-face interactions, participants were primed with the concept of love and solicited to promise blood to the French National Blood Bank. Results showed a significant effect on willingness to donate blood and on donor commitment. The relatively simple and easily implemented technique used in this study could be of interest in improving performance of recruitment and retention campaigns.
authors.affiliation: Université de Bretagne-Sud, UFR DSEG, Institut de Management de Bretagne-Sud (IMABS), Campus de Tohanic, 56000 Vannes, France.
authors.forename: Virginie
authors.initials: V
authors.lastname: Charles-Sire
authors.affiliation: Université de Bretagne-Sud, UFR DSEG, Institut de Management de Bretagne-Sud (IMABS), Campus de Tohanic, 56000 Vannes, France. Electronic address: nicolas.gueguen@univ-ubs.fr.
authors.forename: Nicolas
authors.initials: N
authors.lastname: Guéguen
authors.affiliation: Université de Bretagne-Sud, UFR DSEG, Institut de Management de Bretagne-Sud (IMABS), Campus de Tohanic, 56000 Vannes, France.
authors.forename: Sébastien
authors.initials: S
authors.lastname: Meineri
authors.affiliation: Université de Bretagne-Sud, UFR DSEG, Institut de Management de Bretagne-Sud (IMABS), Campus de Tohanic, 56000 Vannes, France.
authors.forename: Angélique
authors.initials: A
authors.lastname: Martin
authors.affiliation: Université de Bretagne-Sud, UFR DSEG, Institut de Management de Bretagne-Sud (IMABS), Campus de Tohanic, 56000 Vannes, France.
authors.forename: Andrea
authors.initials: A
authors.lastname: Bullock
mesh_terms: D000533:Altruism; D001782:Blood Donors; D003071:Cognition; D005260:Female; D005602:France; D006801:Humans; D033182:Intention; D008149:Love; D008297:Male; D012660:Semantics; D014019:Tissue Donors
keywords: Behavior; Blood donor; Donation; Love; Priming