title: [Combined behavioural and neuroscientific insights can improve anti-tobacco strategies].
abstract: In France, cognitive science (e.g., eye-tracking) and neuroscience (e.g., functional neuroimaging) are not used to develop and test anti-tobacco strategies. The newly found knowledge in behavioral and brain sciences could provide valuable insights in the understanding of attentional, emotional, memorization and decision-making processes at play when tobacco addicts are exposed to prevention messages. We argue that neuroscientific methods should be used in the fight against tobacco to better design and evaluate the impact of measures such as combined text and graphic (shock) warnings, neutral packets and support to people who want to stop smoking.
authors.affiliation: Laboratoire de psychologie cognitive (UMR 7290), Fédération de recherche comportement cerveau cognition (FR 3512), Aix-Marseille université et CNRS, 3, place Victor Hugo, 13331 Marseille Cedex 3, France - Mediamento, Institut d'études cognitives des médias et de la publicité, Paris, France.
authors.forename: Alice
authors.initials: A
authors.lastname: Soriano
authors.forename: Dorothée
authors.initials: D
authors.lastname: Rieu
authors.forename: Olivier
authors.initials: O
authors.lastname: Oullier
mesh_terms: D000329:Advertising; D001288:Attention; D001921:Brain / Q000503:physiopathology; D015928:Cognitive Behavioral Therapy / Q000379:methods*; D005602:France; D059907:Functional Neuroimaging; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D012907:Smoking / Q000009:adverse effects / Q000503:physiopathology; D016540:Smoking Cessation / Q000379:methods / Q000523:psychology; D000074606:Smoking Prevention; D014029:Tobacco Use Disorder / Q000150:complications / Q000517:prevention & control* / Q000523:psychology