title: Same song, different audience: pharmaceutical promotion targeting non-physician health care providers.
authors.affiliation: Program On Regulation, Therapeutics, And Law (PORTAL), Division of Pharmacoepidemiology and Pharmacoeconomics, Department of Medicine, Brigham and Women's Hospital and Harvard Medical School, Boston, Massachusetts, United States of America.
authors.forename: James S
authors.initials: JS
authors.lastname: Yeh
authors.forename: Aaron S
authors.initials: AS
authors.lastname: Kesselheim
mesh_terms: D004345:Drug Industry; D006282:Health Personnel; D006801:Humans; D040541:Marketing; D010820:Physicians