title: On treating effort as a dynamically varying cost input.
abstract: Kurzban et al.'s framework may be extended in fruitful ways by treating effort also as a cost input that affects the utility computation of a given option (rather than only as the output of a utility comparison between options). The weight people assign to effort as a cost may vary dynamically as a function of situational and dispositional factors.
authors.affiliation: Booth School of Business, University of Chicago, Chicago, IL 60637. wilhelm.hofmann@chicagobooth.edu http://faculty.chicagobooth.edu/wilhelm.hofmann/ hkotabe@chicagobooth.edu http://home.uchicago.edu/~hkotabe/
authors.forename: Wilhelm
authors.initials: W
authors.lastname: Hofmann
authors.forename: Hiroki
authors.initials: H
authors.lastname: Kotabe
mesh_terms: D006801:Humans; D005222:Mental Fatigue / Q000523:psychology*; D008960:Models, Psychological