title: Public health and media advocacy.
abstract: Media advocacy blends communications, science, politics, and advocacy to advance public health goals. In this article, we explain how media advocacy supports the social justice grounding of public health while addressing public health's "wicked problems" in the context of American politics. We outline media advocacy's theoretical foundations in agenda setting and framing and describe its practical application, from the layers of strategy to storytelling, which can illuminate public health solutions for journalists, policy makers, and the general public. Finally, we describe the challenges in evaluating media advocacy campaigns.
authors: Berkeley Media Studies Group, Berkeley, California 94704; email: dorfman@bmsg.org , daffnerkrasnow@bmsg.org.
authors: Lori
authors: L
authors: Dorfman
authors: Ingrid Daffner
authors: ID
authors: Krasnow
mesh_terms: D003254:Consumer Advocacy; D006291:Health Policy; D006801:Humans; D008402:Mass Media / Q000592:standards / Q000706:statistics & numerical data*; D011057:Politics; D011634:Public Health; D012935:Social Justice