title: Changing client behaviour.
abstract: Persuading someone to change their behaviour, whether for their own benefit or for that of their pet, is not an easy task. A session at this year's BVA Congress considered strategies to encourage people to 'change the norm'. Kathryn Clark reports.
authors: Kathryn
authors: K
authors: Clark
mesh_terms: D000818:Animals; D003226:Congresses as Topic; D006801:Humans; D010349:Patient Compliance / Q000523:psychology*; D010565:Persuasive Communication; D011369:Professional-Patient Relations; D006113:United Kingdom; D014730:Veterinary Medicine