title: A new perspective on visual word processing efficiency.
abstract: As a fundamental part of our daily lives, visual word processing has received much attention in the psychological literature. Despite the well established advantage of perceiving letters in a word or in a pseudoword over letters alone or in random sequences using accuracy, a comparable effect using response times has been elusive. Some researchers continue to question whether the advantage due to word context is perceptual. We use the capacity coefficient, a well established, response time based measure of efficiency to provide evidence of word processing as a particularly efficient perceptual process to complement those results from the accuracy domain.
authors: Department of Psychological and Brain Sciences, Indiana University, Bloomington, IN 47405, USA. Electronic address: joseph.houpt@wright.edu.
authors: Joseph W
authors: JW
authors: Houpt
authors: Department of Psychological and Brain Sciences, Indiana University, Bloomington, IN 47405, USA. Electronic address: jtownsen@indiana.edu.
authors: James T
authors: JT
authors: Townsend
authors: School of Psychology, The University of New South Wales, Sydney, NSW 2052, Australia. Electronic address: c.donkin@unsw.edu.au.
authors: Christopher
authors: C
authors: Donkin
mesh_terms: D000328:Adult; D005260:Female; D006801:Humans; D008297:Male; D010775:Photic Stimulation; D011930:Reaction Time / Q000502:physiology*; D011932:Reading; D014796:Visual Perception / Q000502:physiology*; D055815:Young Adult
keywords: 2260 Research Methods & Experimental Design; 2323 Visual Perception; Capacity coefficient; Word perception; Word superiority effect