title: Asian ascendancy: media in the age of globalization.
abstract: This paper aims to investigate the media industry in Asia, with reference to international standards of media tools, instruments, content, and coverage. We have also explored factors that may further improve Asian media. We have used an empirical approach. Our findings revealed that the media in Asian significantly contribute to expanding cultural knowledge and the exchange of multilateral dialogues. However, they do not look after the interests of minorities or non-dominating communities. Although the media should be a virtual ambassador, they often provoke hostilities within regions. Governments own most media outlets in the developing nations in Asia, and so the media rely on government backing and are subject to restrictions. International and national regulations connected to media freedom or constraints should be explored to protect Asian societies. The practical implications of these negative aspects are that the Asian media does not help the plights of minorities or minimize the fear of war in the region. The universal lesson of brotherhood among humanity for all colors and races should be preached by the media. In this paper, we have concentrated on how Asian media influence cultural expansion, the exchange of multilateral dialogues, the interests of minorities, aggression between nations, and generate income for common citizens.
authors.affiliation: Iqra University Research Center-IURC, Defence View, Shaheed-e-Millat Road (Ext.), Karachi, 75500 Pakistan.
authors.forename: Amber
authors.initials: A
authors.lastname: Osman
authors.affiliation: Iqra University Research Center-IURC, Defence View, Shaheed-e-Millat Road (Ext.), Karachi, 75500 Pakistan.
authors.forename: Muhammad Imtiaz
authors.initials: MI
authors.lastname: Subhani
authors.affiliation: Iqra University-IU, Defence View, Shaheed-e-Millat Road (Ext.), Karachi, 75500 Pakistan.
authors.forename: Syed Akif
authors.initials: SA
authors.lastname: Hasan
keywords: Asian Media; Communication; Globalization; Media content