title: [Participants recruitment in ELSA-Brasil (Brazilian Longitudinal Study for Adult Health)].
abstract: OBJECTIVE
  To present the recruitment and communication strategies of the ELSA-Brasil (Estudo Longitudinal de Saúde do Adulto - Brazilian Longitudinal Study for Adult Health).
  
  
  METHODS
  The strategies were directed at dissemination, institutionalization and recruitment. The communication actions intended to promote the strengthening of a positive institutional image for the study, knowledge management and an effective dialogue with its target audience. An official website was created in order to communicate with different audiences, to disseminate scientific knowledge, and to contribute to consolidate the image of the study within society.
  
  
  RESULTS
  We recruited 16,435 men and women, active employees and retirees of six public institutions of education and research, to constitute the cohort of 15,105 participants. The recruitment goals were fully achieved in the six centers, with a slight predominance of women and of younger adults, and slightly fewer employees with lower level of schooling.
  
  
  CONCLUSIONS
  The strategies used were adequate and essential to the successful inclusion and participation of the employees.
authors.forename: Estela M L
authors.initials: EM
authors.lastname: Aquino
authors.forename: Maria Jenny
authors.initials: MJ
authors.lastname: Araujo
authors.forename: Maria da Conceição C
authors.initials: Mda C
authors.lastname: Almeida
authors.forename: Patrícia
authors.initials: P
authors.lastname: Conceição
authors.forename: Célia Regina de
authors.initials: CR
authors.lastname: Andrade
authors.forename: Nágela Valadão
authors.initials: NV
authors.lastname: Cade
authors.forename: Marilia  Sá
authors.initials: M
authors.lastname: Carvalho
authors.forename: Roberta Carvalho de
authors.initials: RC
authors.lastname: Figueiredo
authors.forename: Maria de Jesus M da
authors.initials: Mde J
authors.lastname: Fonseca
authors.forename: Luana
authors.initials: L
authors.lastname: Giatti
authors.forename: Greice Maria de Souza
authors.initials: GM
authors.lastname: Menezes
authors.forename: Maria Angélica
authors.initials: MA
authors.lastname: Nunes
authors.forename: Angelita Gomes de
authors.initials: AG
authors.lastname: Souza
authors.forename: Paulo R
authors.initials: PR
authors.lastname: Vasconcellos-Silva
authors.forename: Alvaro
authors.initials: A
authors.lastname: Vigo
mesh_terms: D000328:Adult; D000368:Aged; D001938:Brazil / Q000453:epidemiology; D015331:Cohort Studies; D003142:Communication; D005260:Female; D006801:Humans; D008137:Longitudinal Studies; D008297:Male; D008875:Middle Aged; D018579:Patient Selection; D035842:Research Subjects; D012959:Socioeconomic Factors