title: A communication project to prevent pressure ulcers.
abstract: A strategic health authority cluster-wide programme was established in 2011 with the aim of minimising occurrences of avoidable grade 2, 3 and 4 pressure ulcers. This aim was achieved using an engagement programme, a SSKIN care bundle for frontline staff, a pressure ulcer collaborative and a communications campaign. This article focuses on the communications campaign developed to support the SHA ambition, discussing the social marketing approach used and describing some of the resources developed to raise awareness among staff. Implications for practice are highlighted.
authors.affiliation: NHS England Midlands and East.
authors.forename: Lyn
authors.initials: L
authors.lastname: McIntyre
mesh_terms: D006801:Humans; D033183:Interdisciplinary Communication; D010348:Patient Care Team / Q000458:organization & administration*; D003668:Pressure Ulcer / Q000451:nursing* / Q000517:prevention & control*; D015397:Program Evaluation; D011785:Quality Assurance, Health Care / Q000458:organization & administration*; D013222:State Medicine / Q000458:organization & administration*; D011795:Surveys and Questionnaires