title: The renormalization of smoking? E-cigarettes and the tobacco "endgame".
authors.affiliation: From the Center for the History and Ethics of Public Health, Department of Sociomedical Sciences, Columbia University Mailman School of Public Health, New York.
authors.forename: Amy L
authors.initials: AL
authors.lastname: Fairchild
authors.forename: Ronald
authors.initials: R
authors.lastname: Bayer
authors.forename: James
authors.initials: J
authors.lastname: Colgrove
mesh_terms: D000329:Advertising; D003257:Consumer Product Safety; D004581:Electronics; D033161:Government Regulation; D006801:Humans; D011634:Public Health; D012907:Smoking / Q000331:legislation & jurisprudence*; D000074606:Smoking Prevention; D062789:Tobacco Products / Q000706:statistics & numerical data; D014481:United States; D014486:United States Food and Drug Administration