title: Sex & Bugs & Rock 'n Roll--getting creative about public engagement.
abstract: Public engagement is widely recognized as a key priority for achieving societal support for research. We spotlight creativity in public engagement as a way of reaching wider audiences and incentivising researcher involvement, demonstrating some of the possibilities with a recent initiative to engage the public with ecology at music festivals.
authors.affiliation: Department of Environment, Earth and Ecosystems, The Open University, Walton Hall, Milton Keynes, MK7 6AA, UK. Electronic address: emma.sayer@open.ac.uk.
authors.forename: Emma J
authors.initials: EJ
authors.lastname: Sayer
authors.affiliation: Research and Knowledge Transfer, University of Exeter, Rennes Drive, Exeter, EX4 4RN, UK.
authors.forename: Helen C
authors.initials: HC
authors.lastname: Featherstone
authors.affiliation: Department of Environment, Earth and Ecosystems, The Open University, Walton Hall, Milton Keynes, MK7 6AA, UK.
authors.forename: William D
authors.initials: WD
authors.lastname: Gosling
mesh_terms: D005075:Biological Evolution; D003256:Community Participation / Q000639:trends*; D004463:Ecology / Q000639:trends*; D012106:Research / Q000639:trends*; D040241:Social Marketing