title: Recognition by association: Within- and cross-modality associative priming with faces and voices.
abstract: Recent literature has raised the suggestion that voice recognition runs in parallel to face recognition. As a result, a prediction can be made that voices should prime faces and faces should prime voices. A traditional associative priming paradigm was used in two studies to explore within-modality priming and cross-modality priming. In the within-modality condition where both prime and target were faces, analysis indicated the expected associative priming effect: The familiarity decision to the second target celebrity was made more quickly if preceded by a semantically related prime celebrity, than if preceded by an unrelated prime celebrity. In the cross-modality condition, where a voice prime preceded a face target, analysis indicated no associative priming when a 3-s stimulus onset asynchrony (SOA) was used. However, when a relatively longer SOA was used, providing time for robust recognition of the prime, significant cross-modality priming emerged. These data are explored within the context of a unified account of face and voice recognition, which recognizes weaker voice processing than face processing.
authors.affiliation: School of Psychology, University of Southampton, Hampshire, UK.
authors.forename: Sarah V
authors.initials: SV
authors.lastname: Stevenage
authors.forename: Sarah
authors.initials: S
authors.lastname: Hale
authors.forename: Yasmin
authors.initials: Y
authors.lastname: Morgan
authors.forename: Greg J
authors.initials: GJ
authors.lastname: Neil
mesh_terms: D000161:Acoustic Stimulation / Q000379:methods; D000293:Adolescent; D000328:Adult; D000704:Analysis of Variance; D001245:Association Learning; D005145:Face; D005260:Female; D006801:Humans; D008297:Male; D008960:Models, Psychological; D046709:Pattern Recognition, Physiological / Q000502:physiology*; D010775:Photic Stimulation / Q000379:methods; D011897:Random Allocation; D011930:Reaction Time / Q000502:physiology; D021641:Recognition, Psychology / Q000502:physiology*; D060865:Repetition Priming; D012660:Semantics; D013997:Time Factors; D014831:Voice; D055815:Young Adult