title: Reader (user) beware.
authors.affiliation: The Journal of Foot & Ankle Surgery(®).
authors.forename: D Scot
authors.initials: DS
authors.lastname: Malay
mesh_terms: D000329:Advertising / Q000191:economics; D004501:Education, Medical / Q000592:standards; D019981:Health Care Sector / Q000191:economics; D006801:Humans; D018156:Journalism, Medical / Q000592:standards; D017594:Publication Bias; D011643:Publishing / Q000191:economics* / Q000941:ethics / Q000592:standards*