title: Media complementarity and health information seeking in Puerto Rico.
abstract: This investigation incorporates the Orientation1-Stimulus-Orientation2-Response model on the antecedents and outcomes of individual-level complementarity of media use in health information seeking. A secondary analysis of the Health Information National Trends Survey Puerto Rico data suggests that education and gender were positively associated with individual-level media complementarity of health information seeking, which, in turn, was positively associated with awareness of health concepts and organizations, and this awareness was positively associated with a specific health behavior: fruit and vegetable consumption. This study extends the research in media complementarity and health information use; it provides an integrative social psychological model empirically supported by the Health Information National Trends Survey Puerto Rico data.
authors.affiliation: a Department of Communication , University of Missouri-St. Louis , St. Louis , Missouri , USA.
authors.forename: Yan
authors.initials: Y
authors.lastname: Tian
authors.forename: James D
authors.initials: JD
authors.lastname: Robinson
mesh_terms: D000293:Adolescent; D000328:Adult; D054626:Consumer Health Information; D004032:Diet / Q000523:psychology; D004522:Educational Status; D005260:Female; D005638:Fruit; D015438:Health Behavior; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D057226:Information Seeking Behavior; D008297:Male; D008402:Mass Media / Q000706:statistics & numerical data*; D008875:Middle Aged; D008960:Models, Psychological; D011647:Puerto Rico; D012737:Sex Factors; D014675:Vegetables; D055815:Young Adult