title: [Design of a multimodal strategy including health marketing for the improvement of hand hygiene fulfillment].
authors.affiliation: Servicio de Medicina Preventiva y Calidad Asistencial, Hospital de la Plana-Departament de Salut de la Plana, Vila-real, Castellón, España. Electronic address: Limon_ram@gva.es.
authors.forename: Ramón
authors.initials: R
authors.lastname: Limón-Ramírez
authors.affiliation: Servicio de Medicina Preventiva y Calidad Asistencial, Hospital Universitari de Sant Joan d'Alacant-Departament de Salut de Sant Joan d'Alacant, Sant Joan d'Alacant, Alicante, España; Departamento de Salud Pública, Historia de la Ciencia y Ginecología, Universidad Miguel Hernández, Elche, Alicante, España.
authors.forename: María Teresa
authors.initials: MT
authors.lastname: Gea-Velázquez de Castro
authors.affiliation: Servicio de Medicina Preventiva y Calidad Asistencial, Hospital Universitari de Sant Joan d'Alacant-Departament de Salut de Sant Joan d'Alacant, Sant Joan d'Alacant, Alicante, España; Departamento de Salud Pública, Historia de la Ciencia y Ginecología, Universidad Miguel Hernández, Elche, Alicante, España; Centro de Investigación Biomédica en Red en Epidemiología y Salud Pública (CIBERESP), España.
authors.forename: Jesús María
authors.initials: JM
authors.lastname: Aranaz-Andrés
mesh_terms: D001291:Attitude of Health Personnel; D003428:Cross Infection / Q000453:epidemiology / Q000517:prevention & control* / Q000635:transmission; D017144:Focus Groups; D019983:Guideline Adherence; D063373:Hand Hygiene / Q000379:methods / Q000706:statistics & numerical data; D064548:Hand Sanitizers; D007722:Health Knowledge, Attitudes, Practice; D006282:Health Personnel / Q000193:education / Q000523:psychology*; D006757:Hospital Units / Q000706:statistics & numerical data; D006785:Hospitals, University / Q000706:statistics & numerical data; D006801:Humans; D017757:Infectious Disease Transmission, Professional-to-Patient / Q000517:prevention & control; D040541:Marketing / Q000379:methods*; D008960:Models, Psychological; D010361:Patients / Q000523:psychology; D057175:Posters as Topic; D011369:Professional-Patient Relations; D015397:Program Evaluation; D011446:Prospective Studies; D013030:Spain / Q000453:epidemiology
chemical_list: D064548:Hand Sanitizers