title: Tech for Patient Engagement: Make it Personal!
abstract: The quest for a reformed health care system in which patients are engaged and are active participants is clearly a marathon, not a sprint. In this article, we go beyond channel management, which we addressed previously, and focus on the content of communication exchanges that you will have with patients.
authors.affiliation: Professor Emeritus, Auburn University, Auburn, Alabama.
authors.forename: Bill G
authors.initials: BG
authors.lastname: Felkey
authors.affiliation: Associate Professor, Department of Pharmacy Care Systems, Harrison School of Pharmacy, Auburn University, Auburn, Alabama.
authors.forename: Brent I
authors.initials: BI
authors.lastname: Fox