title: Comment on 'heterogeneity in action: the role of passive personalization in comparative effectiveness research'.
authors.affiliation: Department of Applied Economics, Faculty of Economics and Business Sciences, Campus Universitario de la Cartuja, University of Granada, 18071, Granada, Spain.
authors.forename: David
authors.initials: D
authors.lastname: Epstein
mesh_terms: D057186:Comparative Effectiveness Research; D005260:Female; D006801:Humans; D008297:Male; D057285:Precision Medicine / Q000706:statistics & numerical data*