title: Deception in research is morally problematic … and so too is not using it morally: reply to open peer commentaries on "the use of deception in public health behavioral intervention trials: a case study of three online alcohol trials".
authors.affiliation: a London School of Hygiene and Tropical Medicine.
authors.forename: Jim
authors.initials: J
authors.lastname: McCambridge
authors.forename: Kypros
authors.initials: K
authors.lastname: Kypri
authors.forename: Preben
authors.initials: P
authors.lastname: Bendtsen
authors.forename: John
authors.initials: J
authors.lastname: Porter
mesh_terms: D000428:Alcohol Drinking; D008192:Deception; D003657:Decision Making; D006801:Humans; D007258:Informed Consent / Q000941:ethics*; D026684:Personal Autonomy; D011634:Public Health; D016032:Randomized Controlled Trials as Topic / Q000941:ethics*; D012107:Research Design / Q000592:standards*