title: Consider creating a channel management strategy with both colleagues and patients.
abstract: Patient engagement is poised to provide considerable opportunities for reaching patients. The range of connectivity options should be considered to include the best option for each specific patient. In this article, we address this area of growing importance, telecommunication channel management.
authors.affiliation: Professor Emeritus, Auburn University, Auburn, Alabama;
authors.forename: Bill G
authors.initials: BG
authors.lastname: Felkey
authors.affiliation: Associate Professor, Department of Pharmacy Care Systems, Harrison School of Pharmacy, Auburn University, Auburn, Alabama.
authors.forename: Brent I
authors.initials: BI
authors.lastname: Fox