Neuroscientific evidence for contextual effects in decision making.
Both internal and external states can cause inconsistencies in decision behavior. I present examples from behavioral decision-making literature and review neuroscientific knowledge on two contextual influences: framing effects and social conformity. The brain mechanisms underlying these behavioral adjustments comply with the dual-process account and simple learning mechanisms, and are weak indicators for unintentionality in decision-making processes.
Brain Research Unit, O.V. Lounasmaa Laboratory, Aalto University School of Science, FI-00076 Aalto, Finland. kaisa.hytonen@aalto.fi.
Kaisa
K
Hytönen
D003657:Decision Making; D006801:Humans; D014473:Unconscious, Psychology