Diversity of global rice markets and the science required for consumer-targeted rice breeding.
With the ever-increasing global demand for high quality rice in both local production regions and with Western consumers, we have a strong desire to understand better the importance of the different traits that make up the quality of the rice grain and obtain a full picture of rice quality demographics. Rice is by no means a 'one size fits all' crop. Regional preferences are not only striking, they drive the market and hence are of major economic importance in any rice breeding / improvement strategy. In this analysis, we have engaged local experts across the world to perform a full assessment of all the major rice quality trait characteristics and importantly, to determine how these are combined in the most preferred varieties for each of their regions. Physical as well as biochemical characteristics have been monitored and this has resulted in the identification of no less than 18 quality trait combinations. This complexity immediately reveals the extent of the specificity of consumer preference. Nevertheless, further assessment of these combinations at the variety level reveals that several groups still comprise varieties which consumers can readily identify as being different. This emphasises the shortcomings in the current tools we have available to assess rice quality and raises the issue of how we might correct for this in the future. Only with additional tools and research will we be able to define directed strategies for rice breeding which are able to combine important agronomic features with the demands of local consumers for specific quality attributes and hence, design new, improved crop varieties which will be awarded success in the global market.
International Rice Research Institute, Los Baños, Laguna, Philippines ; Laboratory of Plant Physiology, Wageningen University, Wageningen, The Netherlands ; International Network for Quality Rice.
Mariafe
M
Calingacion
International Rice Research Institute, Los Baños, Laguna, Philippines.
Alice
A
Laborte
International Rice Research Institute, Los Baños, Laguna, Philippines.
Andrew
A
Nelson
International Rice Research Institute, Los Baños, Laguna, Philippines ; International Network for Quality Rice.
Adoracion
A
Resurreccion
International Rice Research Institute, Los Baños, Laguna, Philippines ; International Network for Quality Rice.
Jeanaflor Crystal
JC
Concepcion
International Rice Research Institute, Los Baños, Laguna, Philippines ; International Network for Quality Rice.
Venea Dara
VD
Daygon
Plant Research International, Wageningen, The Netherlands ; Centre for BioSystems Genomics, Wageningen, The Netherlands.
Roland
R
Mumm
International Network for Quality Rice ; Yanco Agricultural Institute, NSW Department of Industry and Investment, PMB, Yanco, New South Wales, Australia.
Russell
R
Reinke
International Network for Quality Rice ; Grain Quality and Nutrition Division, Bangladesh Rice Research Institute (BRRI), Gazipur, Bangladesh.
Sharifa
S
Dipti
International Network for Quality Rice ; EMBRAPA Rice and Beans, Santo Antonio de Goiás, GO, Brazil.
Priscila Zaczuk
PZ
Bassinello
International Network for Quality Rice ; Africa Rice Center (AfricaRice), Cotonou, Republic of Benin.
John
J
Manful
International Network for Quality Rice ; Cambodian Agricultural Research and Development Institute, Phnom Penh, Cambodia.
Sakhan
S
Sophany
International Network for Quality Rice ; Mejoramiento Genetico de Arroz INIA CRI Quilamapu, Vicente Mendez, Chile.
Karla Cordero
KC
Lara
International Network for Quality Rice ; Institute of Nuclear Agricultural Sciences, Zhejiang University, Hua Jiachi Campus, Hangzhou, China.
Jinsong
J
Bao
International Network for Quality Rice ; China National Rice Research Institute, Hangzhou, China.
Lihong
L
Xie
International Network for Quality Rice ; Laboratorio de Calidad FLAR-CIAT, CIAT, Cali-Palmira, Colombia.
Katerine
K
Loaiza
International Network for Quality Rice ; Rice Research Section, Field Crops Research Institute, A.R.C., Rice Research & Training Center, Sakha, Kafr El-Shiekh, Egypt.
Ahmad
A
El-hissewy
International Network for Quality Rice ; CSIR-Food Research Institute, Accra, Ghana.
Joseph
J
Gayin
International Network for Quality Rice ; Rice Section, Department of Plant Breeding and Genetics, Punjab Agricultural University Ludhiana, Ludhiana, India.
Neerja
N
Sharma
International Network for Quality Rice ; Department of Rice, Centre for Plant Breeding and Genetics, Tamil Nadu Agricultural University Coimbatore, Tamil Nadu, India.
Sivakami
S
Rajeswari
International Network for Quality Rice ; Department of Rice, Centre for Plant Breeding and Genetics, Tamil Nadu Agricultural University Coimbatore, Tamil Nadu, India.
Swaminathan
S
Manonmani
International Network for Quality Rice ; Crop Improvement Section, Directorate of Rice Research, Rajendra Nagar, Hyderabad, AP, India.
N Shobha
NS
Rani
International Network for Quality Rice ; Crop Improvement Section, Directorate of Rice Research, Rajendra Nagar, Hyderabad, AP, India.
Suneetha
S
Kota
International Network for Quality Rice ; Indonesian Center for Rice Research (ICRR) BB Padi, Sukamandi, Subang Jawa Barat, Indonesia.
Siti Dewi
SD
Indrasari
International Network for Quality Rice ; Rice Research Institute of Iran (RRII), Rasht, I.R. Iran.
Fatemeh
F
Habibi
International Network for Quality Rice ; Rice Research Institute of Iran (RRII), Rasht, I.R. Iran.
Maryam
M
Hosseini
International Network for Quality Rice ; Rice Research Institute of Iran (RRII), Rasht, I.R. Iran.
Fatemeh
F
Tavasoli
International Network for Quality Rice ; NARO Institute of Crop Science, 2-1-18 Kannondai, Tsukuba, Ibaraki, Japan.
Keitaro
K
Suzuki
International Network for Quality Rice ; NARO Hokkaido Agricultural Research Centre, Toyohira, Sapporo, Hokkaido, Japan.
Takayuki
T
Umemoto
International Network for Quality Rice ; Rice and Cash Crop Research Institute, NAFRI, Vientiane, Lao PDR.
Chanthkone
C
Boualaphanh
International Network for Quality Rice ; Faculty of Agriculture and Food Science, Universiti Putra Malaysia, Bintulu Sarawak, Malaysia.
Huei Hong
HH
Lee
Faculty of Agriculture and Food Science, Universiti Putra Malaysia, Bintulu Sarawak, Malaysia.
Yiu Pang
YP
Hung
International Network for Quality Rice ; Pusat Penyelidikan Padi dan Tanaman Industri, MARDI Seberang Perai Beg Berkunci, Seberang Perai Pulau Penang, Malaysia.
Asfaliza
A
Ramli
International Network for Quality Rice ; Plant Biotechnology Center, Myanmar Agriculture Service, Ministry of Agriculture and Irrigation, Yangon, Myanmar.
Pa Pa
PP
Aung
International Network for Quality Rice ; Rice Programme, National Agricultural Research Centre, Islamabad, Pakistan.
Rauf
R
Ahmad
International Network for Quality Rice ; National Institute for Biotechnology and Genetic Engineering, Faislabad, Pakistan.
Javed Iqbal
JI
Wattoo
International Network for Quality Rice ; Rice Chemistry and Food Science Division, Philippine Rice Research Institute, Maligaya, Science City of Muñoz, Nueva Ecija, Philippines.
Evelyn
E
Bandonill
International Network for Quality Rice ; Rice Chemistry and Food Science Division, Philippine Rice Research Institute, Maligaya, Science City of Muñoz, Nueva Ecija, Philippines.
Marissa
M
Romero
International Network for Quality Rice ; Instituto Nacional de Investigacao Agraria e Veterinaria, Quinta do Marques, Oeiras, Portugal.
Carla Moita
CM
Brites
International Network for Quality Rice ; Rice Research Station, Department of Agriculture, Ambalantota, Sri Lanka.
Roshni
R
Hafeel
International Network for Quality Rice ; Department of Agronomy, National Taiwan University, Taiwan.
Huu-Sheng
HS
Lur
International Network for Quality Rice ; Pathumthani Rice Research Centre, Bureau of Rice Research and Development, Thailand.
Kunya
K
Cheaupun
International Network for Quality Rice ; Khon Kaen Rice Research Center, Khon Kaen, Thailand.
Supanee
S
Jongdee
International Network for Quality Rice ; Rice Research Program, National Agricultural Research Institute, INIA Treinta y Tres, Treinta y Tres, CP, Uruguay.
Pedro
P
Blanco
International Network for Quality Rice ; USDA-ARS, Dale Bumpers National Rice Research Center, Stuttgart, Arkansas, United States of America.
Rolfe
R
Bryant
International Network for Quality Rice ; Genetic & Plant Breeding Division, Cuulong Delta Rice Research Inst., Can Tho, Viet Nam.
Nguyen
N
Thi Lang
International Network for Quality Rice ; Plant Research International, Wageningen, The Netherlands ; Centre for BioSystems Genomics, Wageningen, The Netherlands.
Robert D
RD
Hall
International Rice Research Institute, Los Baños, Laguna, Philippines ; International Network for Quality Rice.
Melissa
M
Fitzgerald
D000688:Amylose / Q000378:metabolism; D001947:Breeding / Q000191:economics* / Q000379:methods*; D002980:Climate; D038622:Internationality; D009812:Odorants; D012275:Oryza / Q000033:anatomy & histology / Q000191:economics* / Q000254:growth & development* / Q000378:metabolism; D013696:Temperature
D000688:Amylose