Do implicit evaluations reflect unconscious attitudes?
We extend Newell & Shanks' (N&S's) arguments to the question of whether implicit evaluations reflect unconscious attitudes. We argue that correspondence to explicit evaluations fails to meet the criteria of relevance and sensitivity. When awareness is measured adequately and in line with N&S's criteria, there is compelling evidence that people are consciously aware of their implicit evaluations.
Department of Psychology, The University of Western Ontario, Social Science Centre, London, Ontario N6A 5C2, Canada. adam.hahn@uwo.ca bgawrons@uwo.ca http://publish.uwo.ca/~bgawrons/people.htm.
Adam
A
Hahn
Department of Psychology, The University of Western Ontario, Social Science Centre, London, Ontario N6A 5C2, Canada. adam.hahn@uwo.ca bgawrons@uwo.ca http://publish.uwo.ca/~bgawrons/people.htm.
Bertram
B
Gawronski
D003657:Decision Making; D006801:Humans; D014473:Unconscious, Psychology