Dismissing subliminal perception because of its famous problems is classic "baby with the bathwater".
Newell & Shanks (N&S) appeal to well-known problems in establishing subliminality to argue that there is little convincing evidence that subliminally presented stimuli can affect decision making. We discuss how recent studies have successfully addressed these well-known problems and, in turn, have revealed clear evidence that subliminally presented stimuli can affect decision making.
Department of Cognitive Science and ARC Centre of Excellence in Cognition and Its Disorders, Macquarie University, Sydney, NSW 2109, Australia. matthew.finkbeiner@mq.edu.au www.maccs.mq.edu.au/~mfinkbei max.coltheart@mq.edu.au www.maccs.mq.edu.au/~max/
Matthew
M
Finkbeiner
Department of Cognitive Science and ARC Centre of Excellence in Cognition and Its Disorders, Macquarie University, Sydney, NSW 2109, Australia. matthew.finkbeiner@mq.edu.au www.maccs.mq.edu.au/~mfinkbei max.coltheart@mq.edu.au www.maccs.mq.edu.au/~max/
Max
M
Coltheart
D003657:Decision Making; D006801:Humans; D014473:Unconscious, Psychology