Country-of-origin labeling prior to and at the point of purchase: an exploration of the information environment in Baltimore City grocery stores.
The country-of-origin labeling (COOL) law requires United States grocers to indicate the origin and procurement method (farm-raised or wild-caught) for seafood. This study explored the presentation of COOL on fresh, frozen, packaged, and unpackaged seafood in Baltimore City grocery stores. Eight stores were visited bi-monthly to photograph seafood labels, and circulars were collected weekly from fourteen stores over three months. Ninety-six percent of products were labeled correctly. Forty-eight percent of advertisements included COOL. While in-store labels did not highlight COOL, advertising featured references to domestic and wild-caught seafood, signaling to customers that these are high-value product qualities.
a Department of Health, Behavior, and Society , Johns Hopkins Bloomberg School of Public Health , Baltimore , Maryland , USA.
Lisa P
LP
Lagasse
David C
DC
Love
Katherine Clegg
KC
Smith
D000818:Animals; D000835:Animals, Wild; D015142:Baltimore; D003132:Commerce; D030881:Disclosure; D005515:Food Labeling; D005523:Food Supply; D006801:Humans; D017747:Seafood / Q000592:standards