The problem of the null in the verification of unconscious cognition.
Newell & Shanks (N&S) argue that when awareness measures are more reliable and valid, greater evidence of awareness of supposedly unconscious influences is revealed. A related issue is that unconsciousness is typically the null hypothesis that evidence of awareness will not emerge. As it is difficult to conclude the null, it is also difficult to conclude a lack of conscious awareness.
HEC Paris - School of Management, Management and Human Resources Department, 78351 Jouy-en-Josas, France. eric.luis.uhlmann@gmail.com.
Eric Luis
EL
Uhlmann
D003657:Decision Making; D006801:Humans; D014473:Unconscious, Psychology