Extremely rigorous subliminal paradigms demonstrate unconscious influences on simple decisions.
While showing unconscious influences on complex decisions is indeed difficult, relevant awareness in relatively simpler subliminal paradigms is more easily assessed. Utilizing objective detection (vs. more typical identification or classification) tasks to assess awareness overcomes longstanding residual methodological problems, and prior work using such methods (e.g., Snodgrass & Shevrin 2006) clearly shows unconscious influences on simple decisions.
Department of Psychiatry, University of Michigan Medical Center, Ann Arbor, MI 48105. jmsnodgr@med.umich.edu shevrin@med.umich.edu jabelson@med.umich.edu.
Michael
M
Snodgrass
Department of Psychiatry, University of Michigan Medical Center, Ann Arbor, MI 48105. jmsnodgr@med.umich.edu shevrin@med.umich.edu jabelson@med.umich.edu.
Howard
H
Shevrin
Department of Psychiatry, University of Michigan Medical Center, Ann Arbor, MI 48105. jmsnodgr@med.umich.edu shevrin@med.umich.edu jabelson@med.umich.edu.
James A
JA
Abelson
D003657:Decision Making; D006801:Humans; D014473:Unconscious, Psychology