The frequency of company-sponsored alcohol brand-related sites on Facebook™-2012.
BACKGROUND
This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™.


OBJECTIVE
We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012.


METHODS
We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server.


RESULTS
We identified 1,017 company-sponsored alcohol-brand related sites on Facebook™.


CONCLUSIONS
Our study advances previous literature by providing a systematic overview of the extent of alcohol brand sites on Facebook™.
1Community Health Sciences Department, Boston University School of Public Health, Boston, Massachusetts, USA.
Siphannay
S
Nhean
Justin
J
Nyborn
Danielle
D
Hinchey
Heather
H
Valerio
Kathryn
K
Kinzel
Michael
M
Siegel
David H
DH
Jernigan
D000329:Advertising / Q000706:statistics & numerical data*; D000428:Alcohol Drinking; D000434:Alcoholic Beverages; D006801:Humans; D020407:Internet / Q000706:statistics & numerical data*; D060756:Social Networking