The Impact of Market Orientation on Patient Safety Climate Among Hospital Nurses.
Improving market orientation and patient safety have become the key concerns of nursing management. For nurses, establishing a patient safety climate is the key to enhancing nursing quality. This study explores how market orientation affects the climate of patient safety among hospital nurses. We proposed adopting a cross-sectional research design and using questionnaires to collect responses from nurses working in two Taiwanese hospitals. Three-hundred and forty-three valid samples were obtained. Multiple regression and path analyses were conducted to test the study. Market orientation was defined as the combination of customer orientation, competitor orientation, and interfunctional coordination. Customer orientation directly affects the climate of patient safety. Although the findings only supported Hypothesis 1, competitor orientation and interfunctional coordination positively affected the patient safety climate through the mediating effects of hospital support for staff. Health care managers could encourage nurses to adopt customer-oriented perspectives to enhance their nursing care. In addition, to enhance competitor orientation, interfunctional coordination, and the patient safety climate, hospital managers could strengthen their support for staff members.
Department of Long Term Care, National Quemoy University, Kinmen, Taiwan, Republic of China wonhon@mail2000.com.tw.
Rhay-Hung
RH
Weng
Department of Nursing, Chest Hospital, Tainan, Taiwan, Republic of China.
Jung-Chien
JC
Chen
Office of Deputy Superintendent, Tainan Municipal Hospital, Tainan, Taiwan, Republic of China.
Li-Jung
LJ
Pong
Department of Nursing, Tainan Municipal Hospital, Tainan, Taiwan, Republic of China.
Li-Mei
LM
Chen
Department of Nursing, Chi Mei Medical Center, Tainan, Taiwan, Republic of China.
Tzu-Chi
TC
Lin
D001291:Attitude of Health Personnel; D003430:Cross-Sectional Studies; D004465:Economic Competition / Q000458:organization & administration; D005260:Female; D006801:Humans; D008297:Male; D009741:Nursing Staff, Hospital / Q000458:organization & administration* / Q000523:psychology*; D015279:Organizational Culture; D061214:Patient Safety; D017060:Patient Satisfaction; D011787:Quality of Health Care / Q000458:organization & administration*; D012044:Regression Analysis; D015203:Reproducibility of Results; D013624:Taiwan
hospital nurse; market orientation; nursing care; patient safety; patient safety climate