title: Using Google Adwords to recruit family carers of people with dementia.
abstract: OBJECTIVE
  Online advertising is a new frontier in research recruitment and Google Adwords (GA) is one method of online advertising. Only a handful of studies, however, have described its cost and effectiveness and none have focused on older adults. The aim of this paper is to describe a GA campaign used to recruit family carers of people with dementia and provide insight for researchers planning to use GA to recruit other older adults.
  
  
  METHODS
  A GA campaign was used to recruit family carers of people with dementia to a cross-sectional study of wellbeing.
  
  
  RESULTS
  The ads were viewed more than 450,000 times in a six-week period, but only 49 surveys were completed, at a cost of $122 per survey.
  
  
  CONCLUSIONS
  GA has promise, but much remains to be understood about how to maximize its potential in ageing research. Recommendations for the design of future GA campaigns are provided.
authors: Centre for Health Practice Innovation, Griffith University, Brisbane, Queensland, Australia; Griffith Health Institute, Griffith University, Brisbane, Queensland, Australia.
authors: Siobhan T
authors: ST
authors: O'Dwyer
authors: Wendy
authors: W
authors: Moyle
mesh_terms: D000329:Advertising / Q000191:economics; D017028:Caregivers / Q000191:economics / Q000523:psychology*; D003362:Cost-Benefit Analysis; D003430:Cross-Sectional Studies; D003704:Dementia / Q000523:psychology / Q000628:therapy*; D019538:Health Care Surveys; D006801:Humans; D020407:Internet / Q000191:economics; D008603:Mental Health; D018579:Patient Selection; D012107:Research Design; D035842:Research Subjects; D012109:Research Support as Topic; D057386:Search Engine; D011795:Surveys and Questionnaires
keywords: carer; dementia; internet; recruitment