title: A social-media based HIV prevention intervention using peer leaders.
abstract: This study seeks to investigate qualities of peer leaders in a social media-based peer-led HIV intervention. African American and Latino men who have sex with men (MSM) peer leaders were recruited through online/offline methods. They were required to have experience with health communication and social media. Over 57% of reported using social networking for seeking sex partners within 3 months. Over 53% spent over 3 hours per week online and about 53% of peer leaders had fewer than 200 Facebook friends. Results suggest that peer leaders can be recruited for social media-based health interventions. Qualities of peer leaders are discussed.
authors: Department of Family Medicine, David Geffen School of Medicine, UCLA, Los Angeles, CA.
authors: Sean D
authors: SD
authors: Young
authors: International Development Studies Interdepartmental Program, University of California, Los Angeles.
authors: Mindy
authors: M
authors: Zhao
authors: Department of Biostatistics, University of California, Los Angeles.
authors: Kevin
authors: K
authors: Teiu
authors: International Development Studies Interdepartmental Program, University of California, Los Angeles.
authors: Justin
authors: J
authors: Kwok
authors: Department of Health Sciences, California State University, San Bernadino.
authors: Harkiran
authors: H
authors: Gill
authors: Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University.
authors: Navkiranjit
authors: N
authors: Gill
keywords: African American MSM; HIV prevention; Latino MSM; peer health leaders; social-media