title: Using Internet to recruit immigrants with language and culture barriers for tobacco and alcohol use screening: a study among Brazilians.
abstract: Limited English proficient (LEP) individuals face disparities in accessing substance abuse treatment, but little is known on how to reach this population. This study aimed to test online recruitment methods for tobacco and alcohol screening among LEP Portuguese speakers. The study was advertised in Portuguese using Facebook, Google, online newsletters and E-mail. Participants clicked ads to consent and access a screening for tobacco and alcohol dependence. Ads yielded 690 screening responses in 90 days. Respondents had a mean age of 42.7 (SD 12), with a higher proportion of women than men, 95% born in Brazil with high levels of LEP and low levels of acculturation. Facebook ads yielded 41.4% of responses, and were the lowest cost recruitment channel ($8.9, $31.10 and $20.40 per respondent, hazardous drinker and smoker, respectively). Online recruitment of LEP populations is feasible. Future studies should test similar strategies in other LEP groups.
authors.affiliation: Alcohol and Drug Abuse Institute, University of Washington, 1107 NE 45th Street, Suite 120, Seattle, WA, 98105, USA, bia@u.washington.edu.
authors.forename: Beatriz H
authors.initials: BH
authors.lastname: Carlini
authors.forename: Luciana
authors.initials: L
authors.lastname: Safioti
authors.forename: Tessa C
authors.initials: TC
authors.lastname: Rue
authors.forename: Lyndsay
authors.initials: L
authors.lastname: Miles
mesh_terms: D000069:Acculturation; D000328:Adult; D000437:Alcoholism / Q000175:diagnosis; D001938:Brazil / Q000208:ethnology; D054242:Emigrants and Immigrants; D005260:Female; D006801:Humans; D020407:Internet; D007802:Language; D008297:Male; D008403:Mass Screening / Q000379:methods*; D008875:Middle Aged; D018579:Patient Selection; D014029:Tobacco Use Disorder / Q000175:diagnosis; D014481:United States / Q000453:epidemiology