title: Persuasive performance feedback: the effect of framing on self-efficacy.
abstract: Self-monitoring technologies have proliferated in recent years as they offer excellent potential for promoting healthy behaviors. Although these technologies have varied ways of providing real-time feedback on a user's current progress, we have a dearth of knowledge of the framing effects on the performance feedback these tools provide. With an aim to create influential, persuasive performance feedback that will nudge people toward healthy behaviors, we conducted an online experiment to investigate the effect of framing on an individual's self-efficacy. We identified 3 different types of framing that can be applicable in presenting performance feedback: (1) the valence of performance (remaining vs. achieved framing), (2) presentation type (text-only vs. text with visual), and (3) data unit (raw vs. percentage). Results show that the achieved framing could lead to an increased perception of individual's performance capabilities. This work provides empirical guidance for creating persuasive performance feedback, thereby helping people designing self-monitoring technologies to promote healthy behaviors.
authors.affiliation: University of Washington, Seattle, WA;
authors.forename: Eun Kyoung
authors.initials: EK
authors.lastname: Choe
authors.affiliation: Microsoft Research, Redmond, WA.
authors.forename: Bongshin
authors.initials: B
authors.lastname: Lee
authors.affiliation: University of Washington, Seattle, WA;
authors.forename: Sean
authors.initials: S
authors.lastname: Munson
authors.affiliation: University of Washington, Seattle, WA;
authors.forename: Wanda
authors.initials: W
authors.lastname: Pratt
authors.affiliation: University of Washington, Seattle, WA;
authors.forename: Julie A
authors.initials: JA
authors.lastname: Kientz
mesh_terms: D003625:Data Collection; D005246:Feedback; D015438:Health Behavior; D006293:Health Promotion / Q000379:methods*; D006801:Humans; D020377:Self Efficacy