title: Optimal Decision Stimuli for Risky Choice Experiments: An Adaptive Approach.
abstract: Collecting data to discriminate between models of risky choice requires careful selection of decision stimuli. Models of decision making aim to predict decisions across a wide range of possible stimuli, but practical limitations force experimenters to select only a handful of them for actual testing. Some stimuli are more diagnostic between models than others, so the choice of stimuli is critical. This paper provides the theoretical background and a methodological framework for adaptive selection of optimal stimuli for discriminating among models of risky choice. The approach, called Adaptive Design Optimization (ADO), adapts the stimulus in each experimental trial based on the results of the preceding trials. We demonstrate the validity of the approach with simulation studies aiming to discriminate Expected Utility, Weighted Expected Utility, Original Prospect Theory, and Cumulative Prospect Theory models.
authors.affiliation: Mihaylo College of Business and Economics, California State University, Fullerton dcavagnaro.
authors.forename: Daniel R
authors.initials: DR
authors.lastname: Cavagnaro
authors.affiliation: Department of Psychology, University of Michigan.
authors.forename: Richard
authors.initials: R
authors.lastname: Gonzalez
authors.affiliation: Department of Psychology, The Ohio State University.
authors.forename: Jay I
authors.initials: JI
authors.lastname: Myung
authors.affiliation: Department of Psychology, The Ohio State University.
authors.forename: Mark A
authors.initials: MA
authors.lastname: Pitt
keywords: active learning; choice under risk; experimental design; model discrimination