title: Health care advertising and the scope of fiduciary duties.
authors.affiliation: a University of Pennsylvania.
authors.forename: Moti
authors.initials: M
authors.lastname: Gorin
mesh_terms: D000329:Advertising / Q000941:ethics*; D006801:Humans; D008389:Marketing of Health Services / Q000941:ethics*; D028681:Moral Obligations; D010817:Physician-Patient Relations / Q000941:ethics*; D035502:Trust