title: Personal traits underlying environmental preferences: a discrete choice experiment.
abstract: Personality plays a role in human behavior, and thus can influence consumer decisions on environmental goods and services. This paper analyses the influence of the big five personality dimensions (extraversion, agreeableness, conscientiousness, neuroticism and openness) in a discrete choice experiment dealing with preferences for the development of an environmental program for forest management in Spain. For this purpose, a reduced version of the Big Five Inventory survey (the BFI-10) is implemented. Results show a positive effect of openness and extraversion and a negative effect of agreeableness and neuroticism in consumers' preferences for this environmental program. Moreover, results from a latent class model show that personal traits help to explain preference heterogeneity.
authors.affiliation: National Institute for Agriculture and Food Research and Technology (INIA), Forest Research Centre (CIFOR), Madrid, Spain ; Sustainable Forest Management Research Institute, University of Valladolid & INIA, Palencia, Spain.
authors.forename: Mario
authors.initials: M
authors.lastname: Soliño
authors.affiliation: Institute for Public Goods and Policies (IPP), Spanish National Research Council (CSIC), Madrid, Spain.
authors.forename: Begoña A
authors.initials: BA
authors.lastname: Farizo
mesh_terms: D001008:Anxiety Disorders; D002755:Choice Behavior; D005120:Extraversion, Psychological; D006801:Humans; D000075384:Neuroticism; D010551:Personality; D010552:Personality Assessment; D010641:Phenotype; D012931:Social Environment; D013030:Spain; D011795:Surveys and Questionnaires