title: A mixed-methods study of young adults' receptivity to using Facebook for smoking cessation: if you build it, will they come?
abstract: OBJECTIVE
  To determine whether young adults are interested in a Facebook intervention for smoking cessation and to inform the design of such an intervention.
  
  
  METHODS
  Mixed-methods.
  
  
  METHODS
  Participants throughout the United States were recruited through Facebook.
  
  
  METHODS
  Young adults aged 18 to 25 years who had smoked at least once in the past month.
  
  
  METHODS
  Participants (N = 570) completed an online survey of tobacco and social media use. A subset of 30 survey completers, stratified by motivation to quit smoking, agreed to participate in a structured interview over online chat. Themes were identified by using grounded theory.
  
  
  RESULTS
  Approximately a third of the full sample (31%) reported they would want to get help to quit smoking by using Facebook. Interest in using Facebook to quit was greater among those who were more motivated to quit (χ(2) = 75.2, p < .001), had made a quit attempt in the past year (χ(2) = 16.0, p < .001), and had previously used the Internet for assistance with a quit attempt (χ(2) = 6.2, p = .013). In qualitative interviews, social support and convenience were identified as strengths of a Facebook intervention, while privacy was the main issue of concern.
  
  
  CONCLUSIONS
  Nearly one in three young adult smokers on Facebook expressed interest in using Facebook for quitting smoking. Social media approaches that respect privacy and tailor to readiness to quit are likely to maximize participation.
authors.forename: Danielle E
authors.initials: DE
authors.lastname: Ramo
authors.forename: Howard
authors.initials: H
authors.lastname: Liu
authors.forename: Judith J
authors.initials: JJ
authors.lastname: Prochaska
mesh_terms: D000293:Adolescent; D000328:Adult; D005260:Female; D007722:Health Knowledge, Attitudes, Practice; D006801:Humans; D008297:Male; D009042:Motivation; D016730:Program Development; D016540:Smoking Cessation / Q000379:methods*; D061108:Social Media; D011795:Surveys and Questionnaires; D014481:United States; D055815:Young Adult
keywords: Facebook; Health focus: smoking control; Manuscript format: research; Outcome measure: behavioral; Prevention Research; Research purpose: descriptive; Setting: online/social media; Smoking Cessation; Social Media; Strategy: behavior change; Study design: mixed-methods; Target population age: young adults; Target population circumstances: all young adult tobacco smokers; Young Adults