title: Big data in the new media environment.
abstract: Bentley et al. argue for the social scientific contextualization of "big data" by proposing a four-quadrant model. We suggest extensions of the east-west (i.e., socially motivated versus independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.
authors.affiliation: Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104 mbod@asc.upenn edufalk@asc.upenn.edu http://cn.isr.umich.edu.
authors.forename: Matthew Brook
authors.initials: MB
authors.lastname: O'Donnell
authors.affiliation: Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104 mbod@asc.upenn edufalk@asc.upenn.edu http://cn.isr.umich.edu.
authors.forename: Emily B
authors.initials: EB
authors.lastname: Falk
authors.affiliation: Institute for Social Research, University of Michigan, Ann Arbor, MI 48104-1248. skonrath@umich.edu http://www.iPEARlab.org.
authors.forename: Sara
authors.initials: S
authors.lastname: Konrath
mesh_terms: D003625:Data Collection; D003657:Decision Making; D006801:Humans; D012919:Social Behavior; D060756:Social Networking