title: Leveraging health communication research to inform regulation of direct-to-consumer ads for prescription medications: a comment on O'Donoghue et al.
authors.affiliation: Mayo Clinic Robert D. and Patricia E. Kern Center for the Science of Health Care Delivery, Mayo Clinic, 200 First Street SW, Rochester, MN, 55905, USA, rutten.lila@mayo.edu.
authors.forename: Lila J Finney
authors.initials: LJ
authors.lastname: Rutten
mesh_terms: D000329:Advertising / Q000592:standards*; D003258:Consumer Behavior; D054626:Consumer Health Information / Q000592:standards*; D005260:Female; D006801:Humans; D008297:Male; D015990:Placebo Effect; D055553:Prescription Drugs
chemical_list: D055553:Prescription Drugs