title: Capturing the essence of decision making should not be oversimplified.
abstract: Bentley et al. propose a thought-provoking approach to the question of causal factors underlying human choice behavior. Their map model is interesting, but too simplified to capture the essence of decision making. They disregard, among other matters, qualitative differences between various subcategories of social influences, and the role of neurobiological factors engaged in interdependent individual and social decision-making processes.
authors.affiliation: Department of Neurophysiology, Nencki Institute of Experimental Biology PAS, PL 02-093 Warsaw, Poland. e.godzinska@nencki.gov.pl http://www.nencki.gov.pl/en/laboratory-of-ethology a.wrobel@nencki.gov.pl http://vslab.nencki.gov.pl.
authors.forename: Ewa Joanna
authors.initials: EJ
authors.lastname: Godzińska
authors.affiliation: Department of Neurophysiology, Nencki Institute of Experimental Biology PAS, PL 02-093 Warsaw, Poland. e.godzinska@nencki.gov.pl http://www.nencki.gov.pl/en/laboratory-of-ethology a.wrobel@nencki.gov.pl http://vslab.nencki.gov.pl.
authors.forename: Andrzej
authors.initials: A
authors.lastname: Wróbel
mesh_terms: D003625:Data Collection; D003657:Decision Making; D006801:Humans; D012919:Social Behavior; D060756:Social Networking