title: Modesty can be constructive: linking theory and evidence in social science.
abstract: This commentary argues that Bentley et al.'s mapping of shifts in collective human behavior provides a novel vision of how social science theory can inform large data set analysis.
authors.affiliation: Department of Economics, University of Wisconsin at Madison, Madison, WI 53706. sdurlauf@ssc.wisc.edu http://www.ssc.wisc.edu/econ/Durlauf/
authors.forename: Steven N
authors.initials: SN
authors.lastname: Durlauf
mesh_terms: D003625:Data Collection; D003657:Decision Making; D006801:Humans; D012919:Social Behavior; D060756:Social Networking