title: Independent decisions are fictional from a psychological perspective.
abstract: Contrasting independent with socially influenced decision making does not capture crucial differences in decision making. Independence is fictional, and social influences substantially permeate preference construction. A distinction between deliberate and intuitive decision making would be more useful, and the problem in the big-data era is deciding when it is better to rely on deliberation and when to trust one's intuitions.
authors.affiliation: Institute of Experimental Industrial Psychology, Leuphana University Lüneburg, 21335 Lüneburg, Germany. pfister@uni-lueneburg.de www.leuphana.de/en/hans-ruediger-pfister.html.
authors.forename: Hans-Rüdiger
authors.initials: HR
authors.lastname: Pfister
authors.affiliation: Faculty of Psychology, University of Bergen, 5015 Bergen, Norway. gisela.boehm@psysp.uib.no http://www.uib.no/personer/Gisela.Boehm#profil.
authors.forename: Gisela
authors.initials: G
authors.lastname: Böhm
mesh_terms: D003625:Data Collection; D003657:Decision Making; D006801:Humans; D012919:Social Behavior; D060756:Social Networking