title: "Big data" needs an analysis of decision processes.
abstract: We demonstrate by means of a simulation that the conceptual map presented by Bentley et al. is incomplete without taking into account people's decision processes. Within the same environment, two decision processes can generate strikingly different collective behavior; in two environments that fundamentally differ in transparency, a single process gives rise to virtually identical behavior.
authors.affiliation: Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany. analytis@mpib-berlin.mpg.de moussaid@mpib-berlin.mpg.de kaemmer@mpib-berlin.mpg.de gigerenzer@mpib-berlin.mpg.de http://www.mehdimoussaid.com/
authors.forename: Pantelis P
authors.initials: PP
authors.lastname: Analytis
authors.affiliation: Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany. analytis@mpib-berlin.mpg.de moussaid@mpib-berlin.mpg.de kaemmer@mpib-berlin.mpg.de gigerenzer@mpib-berlin.mpg.de http://www.mehdimoussaid.com/
authors.forename: Mehdi
authors.initials: M
authors.lastname: Moussaïd
authors.affiliation: Behavioural Science Group, Warwick Business School, The University of Warwick, Coventry CV4 7AL, United Kingdom. florian.artinger@wbs.ac.uk.
authors.forename: Florian
authors.initials: F
authors.lastname: Artinger
authors.affiliation: Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany. analytis@mpib-berlin.mpg.de moussaid@mpib-berlin.mpg.de kaemmer@mpib-berlin.mpg.de gigerenzer@mpib-berlin.mpg.de http://www.mehdimoussaid.com/
authors.forename: Juliane E
authors.initials: JE
authors.lastname: Kämmer
authors.affiliation: Adaptive Behavior and Cognition, Max Planck Institute for Human Development, 14195 Berlin, Germany. analytis@mpib-berlin.mpg.de moussaid@mpib-berlin.mpg.de kaemmer@mpib-berlin.mpg.de gigerenzer@mpib-berlin.mpg.de http://www.mehdimoussaid.com/
authors.forename: Gerd
authors.initials: G
authors.lastname: Gigerenzer
mesh_terms: D003625:Data Collection; D003657:Decision Making; D006801:Humans; D012919:Social Behavior; D060756:Social Networking