title: Geographically varying effects of weather on tobacco consumption: implications for health marketing initiatives.
abstract: Weather and its fluctuations have been found to influence the consumption of negative hedonic goods. However, such findings are of limited use to health marketers who cannot control the weather, and hence, its effects. The current research utilizes data obtained at the zip-code level to study geographical variations in the effect of weather on tobacco consumption across the entire continental United States. The results allow health marketers to identify areas that will be most responsive to marketing efforts aimed at curtailing negative hedonic consumption and thus implement more effective, region-specific initiatives.
authors.affiliation: a Australian School of Business , University of New South Wales , Sydney , Australia.
authors.forename: Rahul
authors.initials: R
authors.lastname: Govind
authors.forename: Nitika
authors.initials: N
authors.lastname: Garg
authors.forename: Wenbin
authors.initials: W
authors.lastname: Sun
mesh_terms: D005843:Geography; D008389:Marketing of Health Services; D064424:Tobacco Use / Q000009:adverse effects / Q000191:economics / Q000453:epidemiology* / Q000517:prevention & control; D020340:Tobacco Use Cessation; D014481:United States; D014887:Weather