title: A comparison of gateway in-street sign configuration to other driver prompts to increase yielding to pedestrians at crosswalks.
abstract: Increasing motorists' yielding of the right of way to pedestrians in crosswalks reduces the number of collisions between motorists and pedestrians. In this study we examined a gateway in-street sign configuration (1 in-street sign installed between the 2 travel lanes in each direction, and 1 on both edges of the roadway in each direction) on multilane roads. The first experiment compared the efficacy of adding multiple in-street signs used in a gateway configuration with a single sign between the 2 travel lanes in each direction. The second experiment compared the gateway in-street sign configuration with a more expensive pedestrian hybrid beacon. The third experiment compared the gateway in-street sign configuration with the more expensive rectangular rapid flashing beacon. The results demonstrated that the gateway in-street sign configuration produced very high levels of driver yielding, and that it was as effective as the 2 more expensive treatments.
authors.affiliation: WESTERN MICHIGAN UNIVERSITY.
authors.forename: Miles K
authors.initials: MK
authors.lastname: Bennett
authors.forename: Hana
authors.initials: H
authors.lastname: Manal
authors.forename: Ron
authors.initials: R
authors.lastname: Van Houten
mesh_terms: D000063:Accidents, Traffic / Q000517:prevention & control* / Q000523:psychology; D001334:Automobile Driving / Q000523:psychology*; D006801:Humans; D012449:Safety; D013037:Spatial Behavior / Q000502:physiology*; D014796:Visual Perception; D016138:Walking / Q000502:physiology*
keywords: driver yielding; in-street sign; pedestrian safety