title: The stakeholder approach: a new perspective on developing and marketing clinical trials.
abstract: The use of evidence-based medical practice has become the standard for health care decision-making. Thus, it has become increasingly important for medical device manufactures to provide evidence for the efficacy of their products. As new products, services, and solutions are developed, it is important to perform a stakeholder analysis to assess clinical evidence needs. As evidenced by the variety of stakeholders in clinical trials, we expect that each has different interests in how clinical trials are developed, conducted, and promoted to the general public. This analysis of the stakeholders' concerns provides recommendations for marketing professionals on meeting the needs of these stakeholders.
authors.affiliation: a College of Business , Butler University , Indianapolis , Indiana.
authors.forename: Courtney M
authors.initials: CM
authors.lastname: Droms
authors.forename: Michael
authors.initials: M
authors.lastname: Ferguson
authors.forename: Karen
authors.initials: K
authors.lastname: Giuliano
mesh_terms: D002986:Clinical Trials as Topic / Q000191:economics / Q000379:methods*; D003657:Decision Making; D018795:Device Approval; D019317:Evidence-Based Medicine; D006801:Humans; D040541:Marketing; D012107:Research Design